Quantcast Pricing, Features, Reviews & Comparison of Alternatives

Quantcast

Audience measurement & realtime ads

4.2/5 (20 reviews)

Quantcast overview

What is Quantcast?

Quantcast offers a range of analytics and data mining tools to better understand the behavior of your audiences across devices and platforms, including both web and mobile. The app comes in two parts, Quantcast Measure and Quantcast Advertise, the former is provided for free and offers complete audience demographic and geographic profiles for your websites and mobile apps, as well as your competition's. Quantcast Advertise is a paid-for solution that uses data from Quantcast Measure to provide predictive intelligence pertaining to customer journeys and paths.

Quantcast Measure allows you to see details such as the number of mobile app users, visits and page views for a specific period of time. You can see the audience demographic broken down by gender, age, number of children, income, education, ethnicity, political affiliation and political engagement. You can also see audience interests, other sites your audience visit, and sources of audience traffic. Further audience insights include the return usage of logged in users, app installs & upgrades, and user retention. All data garnered by Quantcast about your web sites and apps can be published live on the Quantcast platform to showcase to advertisers and partners.
www.quantcast.com

Pricing

Pricing options
Free
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia, Germany

Supported languages

English, French, German, Italian, Swedish
Quantcast screenshot: Recognize your true audience with accurate customer insights. Quantcast uses direct measurement to ensure a precise view of your audience. We do not use data sampling to ensure all users are measured, not just a subset. What is Quantcast Measure?Quantcast screenshot: Is there a topic you’re missing out on? Find out how likely your users are to be health fanatics, sports fans, or clothing shopaholics. Use Quantcast to dive deeper into where your users’ interests lie.Quantcast screenshot: Learn how your metrics stack up against others with public profiles. Then share your own Quantcast profile with advertising agencies and stakeholders to get them just as excited about your site.Quantcast screenshot: What type of users are visiting your Sports section? News section? Divide your site into content segments, and finally get the data you need to know which articles to focus on. Compare how different parts of your site are leading ahead with Quantcast.Intro to Quantcast Advertise

Quantcast user reviews

Value for money
Features
Ease of use
Customer support
  4.4
  4.1
  4.1
  4.2
Michelle Moore Scott

Baseline Audience Insights Needed For Any Web Site

Used monthly for 2+ years
Reviewed 2019-04-24
Review Source: Capterra

I've been recommending and installing Quantcast for my clients and customers for over a decade. The fact that this tool has remained in effect that long gives this tool a massive wealth of data upon which to base the characterizations of your site visitors. If you're new to site visitor behavioral study, you should learn to use Quantcast.

Pros
I like the fact that the tracking and analysis of Quantcast is free. Make no mistake, they use the information gathered from your web site for their own purposes as well, but that's what makes the analysis of your audience so much more effective. Combining Quantcast behavioral data with a good understanding of technographic profiles can give you a strikingly clear picture of your web site audience.

Cons
In order to take full advantage of its capability, you can't just rely on the standard copy and past code snippeet - you need to customize your code. Sometimes, it's hard to find the information you need to customize the code for Quantcast and when you do find it, it can be hard to interpret the instructions if you aren't HTML literate.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Sarah E. Brewer, Ph.D.

Quantcast is essential for a good marketing campaign

Used weekly for less than 6 months
Reviewed 2019-09-16
Review Source: Capterra

Quantcast offers the user a complete mastery of marketing processes, ranging from data collection (in the case of market studies) to the execution of marketing campaigns via email. With quantcast you can make quite detailed follow-ups of the return on investment, the profiles of each client, and much more. The negotiation that was carried out with quantcast was a resounding success for both parties, we are satisfied with your comfortable process. I do not know how they presented mishaps during the agreements of the saying. The platform has shown to have a quite correct and functional deployment. It is very adaptable for any type of cellular devices as well as for laptop. Quantcast He has shown us a quality in his incomparable service. The functions that quantcast allows us are excellent for the development and correct management of our company. It has fascinated us.

Pros
Quantcast creates detailed reports on the figures of our marketing campaigns. These can be exported in different formats, and in this way create advertising that acts in real time on the profiles of the chosen audience. Quantcast also serves to create content diagrams about the performance of those campaigns. We recommend it for the facilities it offers when managing marketing plans. Thanks to quantcast our advertising is much better programmed. Its use is highly recommended to apply professional retargeting strategies in a short time, and to create easily accessible reports on these strategies.

Cons
The platform limits the work too much when it comes to sharing information about the advertising campaigns to other members of the work team, since the reports can not be sent directly. First they must be exported, in order to be sent or uploaded to the cloud from an external platform. Neither creates projects to work with campaigns, nor tasks within them.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

Quancast Review

Used occasionally for 2+ years
Reviewed 2019-03-27
Review Source: Capterra

Pros
The customer service is great, our Account Manager is super friendly, responsive, and a great person overall.

Cons
The platform itself and the capabilities are not great. We've tested quantcast a few times and results are always really low compared to other programmatic vendors.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 4/10

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imedo gogatishvili

Quantcast

Used occasionally for less than 6 months
Reviewed 2020-06-25
Review Source: GetApp

Pros
Very optimized AI, helps with decision making and scoring. Does great with branding campaigns.

Cons
we had some difficulties with integration to other marketing platforms.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

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Anonymous

Quantcast Measure, analytic tool and it offers audience measurement solution

Used weekly for 6-12 months
Reviewed 2018-09-13
Review Source: GetApp

Pros
Besides classic measurements such as traffic, frequency, demographics and geography this service offers some new interesting reports. These reports are about shopping interests, media interests, business and occupation of your customers. It gives you more information of your customer’s preferences. Also as a different product it has “Quantcast measure for Apps”. This service provides you with free tracking of mobile application usage of iOS and Android devices. This service also has different kind of reports. They include the following information: app traffic, site visit frequency, app version, top countries where app used and much more. The installation is easy.

Cons
Interface could be more "user friendly", i've got confused with it, mostly in the beggining of usage.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

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Quantcast pricing

Pricing options
Free
View Pricing Plans

Quantcast Measure is provided for free, for everyone; and with premium features available for our Enterprise customers.

Quantcast Advertise is provided on a quote-per-customer basis.

Quantcast features

API

Activity Dashboard (162 other apps)
Ad hoc Reporting (84 other apps)
Business Intelligence (117 other apps)
Charting (85 other apps)
Collaboration Tools (82 other apps)
Customizable Reporting (108 other apps)
Dashboard Creation (106 other apps)
Data Filtering (110 other apps)
Data Import/Export (126 other apps)
Data Visualization (186 other apps)
Filtered Views (78 other apps)
Monitoring (90 other apps)
Multiple Data Sources (79 other apps)
Predictive Analytics (84 other apps)
Real Time Analytics (121 other apps)
Real Time Data (92 other apps)
Reporting & Statistics (141 other apps)
Third Party Integration (124 other apps)
Visual Analytics (143 other apps)

Videos and tutorials

Additional information for Quantcast

Key features of Quantcast

  • Compete audience demographic analysis
  • Measure audience trends and usage
  • Measure audience for specific content
  • Audience interests/ lifestyle reports
  • Multi-platform analysis - web sites & mobile apps
  • Analyzing return visits
  • Audience geographic data
  • Data from +100 million web and mobile platforms
  • Competitor website traffic comparison
  • Similar websites your audience frequent
  • Custom audience segments
  • Insights on any content or ad inventory
  • Post-campaign audience reports
  • Quantcast Measure for Apps
  • Benchmarking feature for app loyalty
  • Publish and promote your stats
  • See top devices for all apps & versions
  • Quantcast Measure API
  • See app installs & upgrades
  • Quantcast Advertise for Marketers
View All Features

Benefits

Demographic Analysis: See detailed demographic and geographic data on who is using your app and website. See data such as interests, age, location, company, features they use, and more.

Quantcast's Compare Tool: This allows you to measure your site activity against that of your competition. Measure multiple competitor sites against your own.

Return Usage Feature: Understand the behavioral flow of your audience across your various platforms, including website, mobile sites and apps.

Top devices: Quantcast shows you the top device models, carriers, connection types and Operating Systems across all apps and versions for the last 30 days.

See Installs & Upgrades: See all adoption of installs and upgrades, along with the distribution of your users across versions to measure the impact of feature changes.

Publish Audience Data: Produce audience demographics for content, sections of content, and other custom audience segments. Deliver post-campaign audience reports to advertisers.

Quantcast Advertise for Marketers: This additional product offers predictive intelligence based on audience data to predict the audience path, so as to influence customer journeys and gain new customers through intelligent targeting and re-targeting.