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Quantcast

4.2
(21)

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Audience measurement & realtime ads

(8)

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Quantcast Pricing, Features, Reviews and Alternatives

Quantcast FAQs

Q. What type of pricing plans does Quantcast offer?

Quantcast has the following pricing plans:
Pricing model: Free
Free Trial: Available

These products have better value for money


Q. Who are the typical users of Quantcast?

Quantcast has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business


Q. What languages does Quantcast support?

Quantcast supports the following languages:
English, French, German, Italian, Swedish


Q. Does Quantcast offer an API?

No, Quantcast does not have an API available.


Q. What level of support does Quantcast offer?

Quantcast offers the following support options:
Chat, Email/Help Desk

Quantcast product overview

What is Quantcast?

Quantcast offers a range of analytics and data mining tools to better understand the behavior of your audiences across devices and platforms, including both web and mobile. The app comes in two parts, Quantcast Measure and Quantcast Advertise, the former is provided for free and offers complete audience demographic and geographic profiles for your websites and mobile apps, as well as your competition's. Quantcast Advertise is a paid-for solution that uses data from Quantcast Measure to provide predictive intelligence pertaining to customer journeys and paths.

Key benefits of using Quantcast

  • Demographic Analysis: See detailed demographic and geographic data on who is using your app and website. See data such as interests, age, location, company, features they use, and more.

  • Quantcast's Compare Tool: This allows you to measure your site activity against that of your competition. Measure multiple competitor sites against your own.

  • Return Usage Feature: Understand the behavioral flow of your audience across your various platforms, including website, mobile sites and apps.

  • Top devices: Quantcast shows you the top device models, carriers, connection types and Operating Systems across all apps and versions for the last 30 days.

  • See Installs & Upgrades: See all adoption of installs and upgrades, along with the distribution of your users across versions to measure the impact of feature changes.

  • Publish Audience Data: Produce audience demographics for content, sections of content, and other custom audience segments. Deliver post-campaign audience reports to advertisers.

  • Quantcast Advertise for Marketers: This additional product offers predictive intelligence based on audience data to predict the audience path, so as to influence customer journeys and gain new customers through intelligent targeting and re-targeting.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Chat
    Email/Help Desk

    Training options

    Documentation
    In Person
    Webinars
    Live Online

    Not sure about Quantcast? Compare it with a popular alternative

    Starting from

    Free

    Free plan
    Free trial
    Pricing range

    Starting from

    9

    /user

    Per month

    Free plan
    Free trial
    Pricing range
    Ease of use
    Value for money
    Customer support
    Ease of use
    Value for money
    Customer support
    Why am I seeing this?

    Quantcast pricing information

    Value for money

    4.4

    /5

    21

    Starting from

    Free

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    Quantcast features

    Functionality

    4.1

    /5

    21

    Total features

    4

    15 categories

    Most valued features by users

    API
    Campaign Management
    Consent Management
    Customer Segmentation

    Functionality contenders

    Quantcast users reviews

    Overall Rating

    4.2

    /5

    21

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.13/10
    Rating distribution

    5

    4

    3

    2

    1

    10

    8

    1

    1

    1

    Pros
    The negotiation that was carried out with quantcast was a resounding success for both parties, we are satisfied with your comfortable process.
    The customer service is great, our Account Manager is super friendly, responsive, and a great person overall.
    Ease of use with a lot of deep data behind the tool, great customer service and the ability to do basic competitive benchmarking.
    Cons
    Sometimes, it's hard to find the information you need to customize the code for Quantcast and when you do find it, it can be hard to interpret the instructions if you aren't HTML literate.
    Yet when it comes to allowing the same developers access to their API at, which is, in fact, open but completely useless.
    We had some difficulties with integration to other marketing platforms.

    Overall rating contenders

    BC
    AvatarImg

    Brian C.

    Publisher

    Newspapers, 1-10 employees

    Review source

    Overall Rating

    Invaluable audience analysis

    Reviewed a year ago

    Transcript

    Brian C: Hello, my name is Brian. I'm the publisher of Triad City Beat, which is an alternative weekly...

    AvatarImg
    AvatarImg

    Michelle M.

    Marketing and Advertising, self-employed

    Used monthly for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Baseline Audience Insights Needed For Any Web Site

    Reviewed 5 years ago

    I've been recommending and installing Quantcast for my clients and customers for over a decade. The fact that this tool has remained in effect that long gives this tool a massive wealth of data upon which to base the characterizations of your site visitors. If you're new to site visitor behavioral study, you should learn to use Quantcast.

    Pros

    I like the fact that the tracking and analysis of Quantcast is free. Make no mistake, they use the information gathered from your web site for their own purposes as well, but that's what makes the analysis of your audience so much more effective. Combining Quantcast behavioral data with a good understanding of technographic profiles can give you a strikingly clear picture of your web site audience.

    Cons

    In order to take full advantage of its capability, you can't just rely on the standard copy and past code snippeet - you need to customize your code. Sometimes, it's hard to find the information you need to customize the code for Quantcast and when you do find it, it can be hard to interpret the instructions if you aren't HTML literate.

    SE
    AvatarImg

    Sarah E. B.

    Defense & Space, 501-1,000 employees

    Used weekly for less than 6 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Quantcast is essential for a good marketing campaign

    Reviewed 5 years ago

    Quantcast offers the user a complete mastery of marketing processes, ranging from data collection (in the case of market studies) to the execution of marketing campaigns via email. With quantcast you can make quite detailed follow-ups of the return on investment, the profiles of each client, and much more. The negotiation that was carried out with quantcast was a resounding success for both parties,...

    Pros

    Quantcast creates detailed reports on the figures of our marketing campaigns. These can be exported in different formats, and in this way create advertising that acts in real time on the profiles of the chosen audience. Quantcast also serves to create content diagrams about the performance of those campaigns. We recommend it for the facilities it offers when managing marketing plans. Thanks to quantcast our advertising is much better programmed. Its use is highly recommended to apply professional retargeting strategies in a short time, and to create easily accessible reports on these strategies.

    Cons

    The platform limits the work too much when it comes to sharing information about the advertising campaigns to other members of the work team, since the reports can not be sent directly. First they must be exported, in order to be sent or uploaded to the cloud from an external platform. Neither creates projects to work with campaigns, nor tasks within them.

    AR
    AvatarImg

    Verified reviewer

    Marketing and Advertising, 11-50 employees

    Used other for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend4/10

    Share this review:

    Quancast Review

    Reviewed 5 years ago
    Pros

    The customer service is great, our Account Manager is super friendly, responsive, and a great person overall.

    Cons

    The platform itself and the capabilities are not great. We've tested quantcast a few times and results are always really low compared to other programmatic vendors.

    AR
    AvatarImg

    Verified reviewer

    Entertainment, 51-200 employees

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Quantcast Is An Incredible Programmatic Display & Retargeting Partner

    Reviewed 6 years ago

    We realize the benefits of strong performance direct response campaigns from a wide variety of clients.

    Pros

    We love that Quantcast has a depth of knowledge in the direct response space, can easily and quickly set up our campaigns, and always responds to our concerns.

    Cons

    My only concern about Quantcast is its increasing cost. Increasing costs reduce the opportunities we have to work with Quantcast.

    oV
    AvatarImg

    oscar V.

    Marketing and Advertising, 11-50 employees

    Used daily for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Quantcast Measure and advertising platform is one of the most trusted platforms we use.

    Reviewed 6 years ago

    ROI increases

    Pros

    The amount of data collection and segmentation within your website is very powerful. Not only should every marketer know about quantcast but should be a procedure to look at data before any integration of campaigns.

    Cons

    I would like to see more data segmentation and more access to case studies in their archives. Their academy for RTB is outdated.

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