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Quantcast Pricing, Features, Reviews and Alternatives
Quantcast FAQs
Quantcast product overview
What is Quantcast?
Quantcast offers a range of analytics and data mining tools to better understand the behavior of your audiences across devices and platforms, including both web and mobile. The app comes in two parts, Quantcast Measure and Quantcast Advertise, the former is provided for free and offers complete audience demographic and geographic profiles for your websites and mobile apps, as well as your competition's. Quantcast Advertise is a paid-for solution that uses data from Quantcast Measure to provide predictive intelligence pertaining to customer journeys and paths.
Key benefits of using Quantcast
Typical customers
Platforms supported
Support options
Training options
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Starting from
Free
Starting from
10
/user
Per month
Quantcast pricing information
Value for money
4.4
/5
21
Starting from
Free
Pricing options
Value for money contenders
Quantcast features
Functionality
4.1
/5
21
Total features
4
10 categories
Most valued features by users
Functionality contenders
Quantcast users reviews
Overall Rating
4.2
/5
21
Positive reviews
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend8.13/10
10
8
1
1
1
Michelle M.
Grant M.
imedo g.
Overall rating contenders
Michelle M.
Marketing and Advertising, self-employed
Used monthly for 2+ years
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I've been recommending and installing Quantcast for my clients and customers for over a decade. The fact that this tool has remained in effect that long gives this tool a massive wealth of data upon which to base the characterizations of your site visitors. If you're new to site visitor behavioral study, you should learn to use Quantcast.
I like the fact that the tracking and analysis of Quantcast is free. Make no mistake, they use the information gathered from your web site for their own purposes as well, but that's what makes the analysis of your audience so much more effective. Combining Quantcast behavioral data with a good understanding of technographic profiles can give you a strikingly clear picture of your web site audience.
In order to take full advantage of its capability, you can't just rely on the standard copy and past code snippeet - you need to customize your code. Sometimes, it's hard to find the information you need to customize the code for Quantcast and when you do find it, it can be hard to interpret the instructions if you aren't HTML literate.
Sarah E. B.
Defense & Space, 501-1,000 employees
Used weekly for less than 6 months
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Quantcast offers the user a complete mastery of marketing processes, ranging from data collection (in the case of market studies) to the execution of marketing campaigns via email. With quantcast you can make quite detailed follow-ups of the return on investment, the profiles of each client, and much more. The negotiation that was carried out with quantcast was a resounding success for both parties,...
Quantcast creates detailed reports on the figures of our marketing campaigns. These can be exported in different formats, and in this way create advertising that acts in real time on the profiles of the chosen audience. Quantcast also serves to create content diagrams about the performance of those campaigns. We recommend it for the facilities it offers when managing marketing plans. Thanks to quantcast our advertising is much better programmed. Its use is highly recommended to apply professional retargeting strategies in a short time, and to create easily accessible reports on these strategies.
The platform limits the work too much when it comes to sharing information about the advertising campaigns to other members of the work team, since the reports can not be sent directly. First they must be exported, in order to be sent or uploaded to the cloud from an external platform. Neither creates projects to work with campaigns, nor tasks within them.
Verified reviewer
Marketing and Advertising, 11-50 employees
Used other for 2+ years
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The customer service is great, our Account Manager is super friendly, responsive, and a great person overall.
The platform itself and the capabilities are not great. We've tested quantcast a few times and results are always really low compared to other programmatic vendors.
Verified reviewer
Entertainment, 51-200 employees
Used daily for 2+ years
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We realize the benefits of strong performance direct response campaigns from a wide variety of clients.
We love that Quantcast has a depth of knowledge in the direct response space, can easily and quickly set up our campaigns, and always responds to our concerns.
My only concern about Quantcast is its increasing cost. Increasing costs reduce the opportunities we have to work with Quantcast.
oscar V.
Marketing and Advertising, 11-50 employees
Used daily for 1-2 years
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ROI increases
The amount of data collection and segmentation within your website is very powerful. Not only should every marketer know about quantcast but should be a procedure to look at data before any integration of campaigns.
I would like to see more data segmentation and more access to case studies in their archives. Their academy for RTB is outdated.
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