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Segment Logo

Customer data hub

Last updated: March 2026

Segment Alternatives & Competitors (2026)

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Features


Pricing model


Devices supported


User rating


Organization types


Integrated with


Industry


Company size


Google Analytics 360 logo

Enterprise-class web analytics

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logo
Google Analytics 360
logo
Segment

0.6

4.7

Value for money

4.1
Empty state illustration for "No pricing info"

No pricing info

Starting price

120
flat rate/per month
4.6

Functionality

4.6

Augmented Analytics

5/5

Campaign Management

5/5

A/B Testing

4.7/5

Top Features

Campaign Management

3/5

Campaign Segmentation

3/5

Account Based Marketing

N/A

Mixpanel logo

Powerful, self-serve product analytics.

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logo
Mixpanel
logo
Segment

0.1

4.2

Value for money

4.1
25
flat rate/per month

Starting price

120
flat rate/per month

0.1

4.5

Functionality

4.6

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Top Features

Campaign Management

3/5

Campaign Segmentation

3/5

Account Based Marketing

N/A

Tableau logo

Visual analytics platform for data exploration

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logo
Tableau
logo
Segment

0.1

4.2

Value for money

4.1
15
per user/per month

Starting price

120
flat rate/per month

0.1

4.5

Functionality

4.6

AI/Machine Learning

4.8/5

Access Controls/Permissions

4.4/5

Activity Dashboard

4.4/5

Top Features

Campaign Management

3/5

Campaign Segmentation

3/5

Account Based Marketing

N/A

Amplitude logo

App, web and mobile analytics software

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logo
Amplitude
logo
Segment

0.3

4.4

Value for money

4.1
995
/per month

Starting price

120
flat rate/per month
4.6

Functionality

4.6

Conversion Tracking

5/5

Customer Segmentation

4.8/5

API

4.6/5

Top Features

Campaign Management

3/5

Campaign Segmentation

3/5

Account Based Marketing

N/A

Ortto logo

Build journeys that drive revenue.

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logo
Ortto
logo
Segment

0.3

4.4

Value for money

4.1
199
flat rate/per month

Starting price

120
flat rate/per month

0.2

4.4

Functionality

4.6

API

5/5

A/B Testing

1/5

A/B Testing

N/A

Top Features

Campaign Management

3/5

Campaign Segmentation

3/5

Account Based Marketing

N/A

Mailchimp logo

Email and SMS marketing automation platform

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logo
Mailchimp
logo
Segment

0.3

4.4

Value for money

4.1
13
flat rate/per month

Starting price

120
flat rate/per month

0.2

4.4

Functionality

4.6

Alerts/Notifications

4.6/5

Activity Tracking

4.5/5

Audience Targeting

4.4/5

Top Features

Campaign Management

3/5

Campaign Segmentation

3/5

Account Based Marketing

N/A

Bloomreach logo

Bloomreach personalizes the e-commerce experience

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logo
Bloomreach
logo
Segment

0.5

4.6

Value for money

4.1
Empty state illustration for "No pricing info"

No pricing info

Starting price

120
flat rate/per month
4.6

Functionality

4.6

Access Controls/Permissions

5/5

2-Way Messaging

N/A

Abandoned Cart Saver

N/A

Top Features

Campaign Management

3/5

Campaign Segmentation

3/5

API

N/A

Snowplow BDP logo

Data collection platform for small to large businesses

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logo
Snowplow BDP
logo
Segment

0.5

4.6

Value for money

4.1
1500
/per month

Starting price

120
flat rate/per month

0.2

4.4

Functionality

4.6

Address Validation

N/A

Customer Database

N/A

Customer Segmentation

N/A

Top Features

Campaign Management

3/5

Campaign Segmentation

3/5

Account Based Marketing

N/A

Scal-e logo

Omnichannel marketing system with customer loyalty programs

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logo
Scal-e
logo
Segment

0.8

4.9

Value for money

4.1
Empty state illustration for "No pricing info"

No pricing info

Starting price

120
flat rate/per month

0.4

5.0

Functionality

4.6

2-Way Messaging

N/A

A/B Testing

N/A

Access Controls/Permissions

N/A

Top Features

Campaign Management

3/5

Campaign Segmentation

3/5

Account Based Marketing

N/A

Intelligent Engagement Platform logo

Customer engagement and experience software

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logo
Intelligent Engagement Platform
logo
Segment

2.1

2.0

Value for money

4.1
0.01
per feature/per year

Starting price

120
flat rate/per month

2.6

2.0

Functionality

4.6

Abandoned Cart Saver

N/A

A/B Testing

N/A

Access Controls/Permissions

N/A

Top Features

Campaign Management

3/5

Campaign Segmentation

3/5

API

N/A

Marketo Engage logo

AI-powered marketing automation platform

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logo
Marketo Engage
logo
Segment

0.2

3.9

Value for money

4.1
Empty state illustration for "No pricing info"

No pricing info

Starting price

120
flat rate/per month

0.3

4.3

Functionality

4.6

Alerts/Notifications

5/5

Activity Dashboard

4.3/5

A/B Testing

4.1/5

Top Features

Campaign Management

3/5

Campaign Segmentation

3/5

Behavioral Targeting

N/A

SAS Viya logo

Cloud native AI and analytics platform

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logo
SAS Viya
logo
Segment

0.4

3.7

Value for money

4.1
Empty state illustration for "No pricing info"

No pricing info

Starting price

120
flat rate/per month

0.2

4.4

Functionality

4.6

AI/Machine Learning

4.5/5

Big Data Analytics

4.5/5

Ad hoc Reporting

3/5

Top Features

Campaign Management

3/5

Campaign Segmentation

3/5

Account Based Marketing

N/A

WebEngage logo

Marketing Automation & Customer Data Platform for Enterprise

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logo
WebEngage
logo
Segment

0.2

4.3

Value for money

4.1
1000
per user/per month

Starting price

120
flat rate/per month

0.3

4.3

Functionality

4.6

A/B Testing

3.5/5

API

3/5

Abandoned Cart Saver

N/A

Top Features

Campaign Management

3/5

Campaign Segmentation

3/5

Account Based Marketing

N/A

Meiro logo

Creating actionable customer profiles from data

learn more
logo
Meiro
logo
Segment

0.7

4.8

Value for money

4.1
4500
/per month

Starting price

120
flat rate/per month

0.3

4.9

Functionality

4.6

Activity Dashboard

5/5

Audience Targeting

5/5

Behavior Tracking

5/5

Top Features

Campaign Management

3/5

Campaign Segmentation

3/5

Account Based Marketing

N/A

LiveRamp logo

The leading data collaboration partner

learn more
logo
LiveRamp
logo
Segment

0.4

4.5

Value for money

4.1
Empty state illustration for "No pricing info"

No pricing info

Starting price

120
flat rate/per month

0.4

4.2

Functionality

4.6

Audience Targeting

N/A

Behavioral Analytics

N/A

Behavior Analytics

N/A

Top Features

Campaign Management

3/5

Campaign Segmentation

3/5

Account Based Marketing

N/A

Apteco FastStats logo

Data analysis platform

learn more
logo
Apteco FastStats
logo
Segment

0.2

4.3

Value for money

4.1
6500
per feature/per year

Starting price

120
flat rate/per month

0.1

4.7

Functionality

4.6

A/B Testing

N/A

Access Controls/Permissions

N/A

Ad hoc Analysis

N/A

Top Features

Campaign Management

3/5

Campaign Segmentation

3/5

Account Based Marketing

N/A

Hevo  logo

No-code, data pipeline for advanced ETL, ELT and Reverse ETL

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logo
Hevo
logo
Segment

0.4

4.5

Value for money

4.1
299
flat rate/per month

Starting price

120
flat rate/per month

0.2

4.4

Functionality

4.6

Automatic Backup

5/5

Customer Database

5/5

Dashboard

4.5/5

Top Features

Campaign Management

3/5

Campaign Segmentation

3/5

Account Based Marketing

N/A

Dreamdata logo

AI-Driven Activation & Attribution for B2B Marketing

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logo
Dreamdata
logo
Segment

0.8

4.9

Value for money

4.1
750
usage based/per month

Starting price

120
flat rate/per month

0.2

4.8

Functionality

4.6

API

5/5

Activity Dashboard

4.5/5

Ad hoc Reporting

4/5

Top Features

Campaign Management

3/5

Campaign Segmentation

3/5

Account Based Marketing

N/A

Sailthru logo

Marketing automation for media & publishing and retail.

learn more
logo
Sailthru
logo
Segment

0.5

3.6

Value for money

4.1
Empty state illustration for "No pricing info"

No pricing info

Starting price

120
flat rate/per month

0.5

4.1

Functionality

4.6

A/B Testing

5/5

A/B Testing

N/A

Access Controls/Permissions

N/A

Top Features

Campaign Management

3/5

Campaign Segmentation

3/5

Account Based Marketing

N/A

BlueConic logo

AI-enabled customer data platform (CDP)

learn more
logo
BlueConic
logo
Segment

0.3

3.8

Value for money

4.1
Empty state illustration for "No pricing info"

No pricing info

Starting price

120
flat rate/per month

0.2

4.4

Functionality

4.6

Abandoned Cart Saver

N/A

A/B Testing

N/A

Activity Dashboard

N/A

Top Features

Campaign Management

3/5

Campaign Segmentation

3/5

Account Based Marketing

N/A