App comparison
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Segment
5
51
4
19
3
1
2
0
1
1
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Customer data hub
Last updated: August 2026
Segment Alternatives & Competitors (2026)
Top 5 free alternatives
Omnisend
Drives ecommerce sales with email marketing, SMS, and popups
0.4
Value for money
Starting price
0.1
Functionality
A/B Testing
4.4/5
API
4.3/5
Automated Responses
4/5
Top Features
Campaign Management
3/5
Campaign Segmentation
3/5
Account Based Marketing
N/A
Marketo Engage
AI-powered marketing automation platform
0.2
Value for money
No pricing info
Starting price
0.3
Functionality
Alerts/Notifications
5/5
Activity Dashboard
4.4/5
A/B Testing
4.1/5
Top Features
Campaign Management
3/5
Campaign Segmentation
3/5
Behavioral Targeting
N/A
SAS Viya
Cloud native AI and analytics platform
0.4
Value for money
No pricing info
Starting price
0.2
Functionality
AI/Machine Learning
4.5/5
API
4/5
Ad hoc Reporting
3/5
Top Features
Campaign Management
3/5
Campaign Segmentation
3/5
Account Based Marketing
N/A
0.1
Value for money
Starting price
0.1
Functionality
AI/Machine Learning
4.8/5
Access Controls/Permissions
4.4/5
Activity Dashboard
4.4/5
Top Features
Campaign Management
3/5
Campaign Segmentation
3/5
Account Based Marketing
N/A
0.6
Value for money
Starting price
Functionality
A/B Testing
5/5
Activity Tracking
5/5
Alerts/Notifications
4.8/5
Top Features
Campaign Management
3/5
Campaign Segmentation
3/5
Account Based Marketing
N/A
0.3
Value for money
Starting price
0.2
Functionality
API
5/5
A/B Testing
1/5
A/B Testing
N/A
Top Features
Campaign Management
3/5
Campaign Segmentation
3/5
Account Based Marketing
N/A
0.4
Value for money
Starting price
0.2
Functionality
Automatic Backup
5/5
Customer Database
5/5
Dashboard
4.5/5
Top Features
Campaign Management
3/5
Campaign Segmentation
3/5
Account Based Marketing
N/A
0.5
Value for money
No pricing info
Starting price
Functionality
Access Controls/Permissions
5/5
2-Way Messaging
N/A
Abandoned Cart Saver
N/A
Top Features
Campaign Management
3/5
Campaign Segmentation
3/5
API
N/A
0.8
Value for money
No pricing info
Starting price
0.2
Functionality
API
5/5
Activity Dashboard
4.5/5
Ad hoc Reporting
4/5
Top Features
Campaign Management
3/5
Campaign Segmentation
3/5
Account Based Marketing
N/A
0.2
Value for money
Starting price
0.3
Functionality
A/B Testing
3.5/5
API
3/5
Abandoned Cart Saver
N/A
Top Features
Campaign Management
3/5
Campaign Segmentation
3/5
Account Based Marketing
N/A
0.7
Value for money
Starting price
0.3
Functionality
Activity Dashboard
5/5
Audience Targeting
5/5
Behavior Tracking
5/5
Top Features
Campaign Management
3/5
Campaign Segmentation
3/5
Account Based Marketing
N/A
0.8
Value for money
No pricing info
Starting price
0.4
Functionality
2-Way Messaging
N/A
A/B Testing
N/A
Access Controls/Permissions
N/A
Top Features
Campaign Management
3/5
Campaign Segmentation
3/5
Account Based Marketing
N/A
0.2
Value for money
No pricing info
Starting price
0.3
Functionality
API
5/5
Abandoned Cart Saver
N/A
A/B Testing
N/A
Top Features
Campaign Management
3/5
Campaign Segmentation
3/5
Account Based Marketing
N/A
0.3
Value for money
No pricing info
Starting price
0.5
Functionality
A/B Testing
N/A
Access Controls/Permissions
N/A
Activity Dashboard
N/A
Top Features
Campaign Management
3/5
Campaign Segmentation
3/5
Account Based Marketing
N/A
0.2
Value for money
Starting price
0.1
Functionality
A/B Testing
N/A
Access Controls/Permissions
N/A
Ad hoc Analysis
N/A
Top Features
Campaign Management
3/5
Campaign Segmentation
3/5
Account Based Marketing
N/A
0.5
Value for money
Starting price
0.2
Functionality
Address Validation
N/A
Customer Database
N/A
Customer Segmentation
N/A
Top Features
Campaign Management
3/5
Campaign Segmentation
3/5
Account Based Marketing
N/A
0.5
Value for money
No pricing info
Starting price
0.5
Functionality
A/B Testing
5/5
A/B Testing
N/A
Access Controls/Permissions
N/A
Top Features
Campaign Management
3/5
Campaign Segmentation
3/5
Account Based Marketing
N/A
0.4
Value for money
No pricing info
Starting price
0.4
Functionality
Audience Targeting
N/A
Behavioral Analytics
N/A
Behavior Analytics
N/A
Top Features
Campaign Management
3/5
Campaign Segmentation
3/5
Account Based Marketing
N/A
2.1
Value for money
Starting price
2.6
Functionality
Abandoned Cart Saver
N/A
A/B Testing
N/A
Access Controls/Permissions
N/A
Top Features
Campaign Management
3/5
Campaign Segmentation
3/5
API
N/A
4.1
Value for money
No pricing info
Starting price
0.6
Functionality
A/B Testing
N/A
Access Controls/Permissions
N/A
Activity Dashboard
N/A
Top Features
Campaign Management
3/5
Campaign Segmentation
3/5
Account Based Marketing
N/A
