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Segment vs CustomerLabs CDP Comparison

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Overview

Category Leaders

Segment collects, centralizes, organizes and analyzes all your customer data coming from multiple sources such as apps, websites,...

CustomerLabs CDP helps ecommerce, SaaS, B2B and agency marketers to track, identify, segment, sync & analyze their customer...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No screenshots yet

Pricing

Starting from

120

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

99

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

66

5

4

3

2

1

45

19

1

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

4.6

11

5

4

3

2

1

8

2

1

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

Segment is great - great support & documentation. It's very reliable, covering all your third-party integrations.
Easy to setup, great customer support, excellent choice of services, simply amazing.
Good experience overall. A great out of the box and flexible solution.

Pros

Amazing customer service and overall experience. Very pleased with the capabilities of the tool and the outstanding support provided by the team behind it.
The team is amazing, they will help you walk through the setup if you need help.
Moving onto Customerlabs has helped me focus on Strategy & Execution and not to worry about spending more time on data collection.

Cons

Certain resolutions to bad data were a challenge to make work.
No matter how much I emphasize the urgency, they'll send 1 reply a day, with the most useless information and ask the same basic questions over and over and over again.
The most difficult part of Segment was when we wanted to track more granular data, such as user identities/emails.

Cons

Lack of documentation-examples for not so expert users.
No MailChimp integration at the moment, might be in the future. Limited integration, we need more.
There really are very few cons; if I had to name one, it could be that there is no mobile SDK that could be used.
  • Vendor responds to reviews
  • Last review2 months ago
  • Vendor responds to reviews
  • Last review2 years ago

Key features

  • Total features50
  • API
  • Account Based Marketing
  • Activity Tracking
  • Behavioral Analytics
  • Behavioral Targeting
  • Campaign Management
  • Campaign Personalization
  • Campaign Segmentation
  • Click Tracking
  • Compliance Management
  • Consent Management
  • Contextual Targeting
  • Customer Activity Tracking
  • Customer Database
  • Customer Profiles
  • Customer Segmentation
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Governance
  • Data Import/Export
  • Data Integration
  • Data Mapping
  • Data Masking
  • Data Migration
  • Data Profiling
  • Data Quality Control
  • Data Security
  • Data Subject Requests (DSR/DSAR)
  • ETL - Extract Transfer Load
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • Experience Management
  • Forecasting
  • GDPR Compliance
  • Identity Verification
  • In-Database Processing
  • Information Governance
  • Lead Qualification
  • Master Data Management
  • Match & Merge
  • Multi-Channel Data Collection
  • Multi-Domain
  • PIA/DPIA
  • Personalization
  • Process Management
  • Projections
  • Real Time Analytics
  • Real Time Data
  • Recommendations
  • Relationship Mapping
  • Reporting/Analytics
  • Security Breach Monitoring
  • Sensitive Data Identification
  • Target Account Identification
  • Third Party Integrations
  • Website Analytics
  • Website Personalization
  • Total features16
  • API
  • Account Based Marketing
  • Activity Tracking
  • Behavioral Analytics
  • Behavioral Targeting
  • Campaign Management
  • Campaign Personalization
  • Campaign Segmentation
  • Click Tracking
  • Compliance Management
  • Consent Management
  • Contextual Targeting
  • Customer Activity Tracking
  • Customer Database
  • Customer Profiles
  • Customer Segmentation
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Governance
  • Data Import/Export
  • Data Integration
  • Data Mapping
  • Data Masking
  • Data Migration
  • Data Profiling
  • Data Quality Control
  • Data Security
  • Data Subject Requests (DSR/DSAR)
  • ETL - Extract Transfer Load
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • Experience Management
  • Forecasting
  • GDPR Compliance
  • Identity Verification
  • In-Database Processing
  • Information Governance
  • Lead Qualification
  • Master Data Management
  • Match & Merge
  • Multi-Channel Data Collection
  • Multi-Domain
  • PIA/DPIA
  • Personalization
  • Process Management
  • Projections
  • Real Time Analytics
  • Real Time Data
  • Recommendations
  • Relationship Mapping
  • Reporting/Analytics
  • Security Breach Monitoring
  • Sensitive Data Identification
  • Target Account Identification
  • Third Party Integrations
  • Website Analytics
  • Website Personalization

Integrations

  • Total integrations249
  • Dropbox Business
  • GitHub
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Microsoft Azure
  • Microsoft Excel
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Snowflake
  • Stripe
  • Tableau
  • Twitter
  • Xero
  • Zapier
  • Zendesk Suite
  • Total integrations20
  • Dropbox Business
  • GitHub
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Microsoft Azure
  • Microsoft Excel
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Snowflake
  • Stripe
  • Tableau
  • Twitter
  • Xero
  • Zapier
  • Zendesk Suite

User reviews that mention these apps

AR
AvatarImg

Verified reviewer

Computer Software, 201-500 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Segment logo

Segment

Best in class

Reviewed 5 months ago
Pros

Segment is the industry standard for CDP.

Cons

Pricing can get expensive, fast. Besides that, I like it a lot.

AvatarImg
AvatarImg

Taylor B.

Computer & Network Security, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

CustomerLabs CDP logo

CustomerLabs CDP

Incredibly Powerful and Highly customizable

Reviewed 4 years ago

Amazing customer service and overall experience! Very pleased with the capabilities of the tool and the outstanding support provided by the team behind it.

Pros

CustomerLabs provides us with a flexible, powerful alternative to both Google Tag Manager and Segment, allowing us to identify and track events across our event registration site with ease. Using their Action Recorder, we were able to quickly tag and identify core events (user registration, ticket selection, purchases, etc) and can now use that data to provide a better experience to our customers, while also more effectively retargeting those users who didn't complete the registration process, something that would have been nearly impossible with the event platform on its own.

Cons

Very few dislikes, though there is a small learning curve as one gets familiar with the software and its workflow. However, the team at CustomerLabs provided some of the best support and handholding I've ever experienced from a SaaS provider, and they were able to help us get up and running within the first day we put CustomerLabs to work.