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Supermetrics vs Coupler.io Comparison (2026)
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Good recommendations?

Supermetrics
5
67
4
29
3
6
2
2
1
7
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

Coupler.io
5
100
4
11
3
0
2
0
1
0
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 80+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions. Supermetrics is used by +700k marketers in over 120 countries.
Coupler.io is a no-code data analytics and reporting automation platform with AI-powered features. It allows you to collect data from various cloud sources, transform it, and load it into spreadsheets, BI tools, data warehouses, and AI agents.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.3
111
5
4
3
2
1
67
29
6
2
7
- Value for money
- Ease of use
- Features
- Customer support
4.9
111
5
4
3
2
1
100
11
0
0
0
- Value for money
- Ease of use
- Features
- Customer support
Pros
Dina G.
Digital Marketing Manager
Chris A.
SVP Growth and Insight
Paul T.
Traffic Manager
Pros

Abizar H.
Online marketing consultant

Tarik M.
Director of Strategy and Innovation
Annie H.
Accountant
Cons
Andi J.
Web and Mobile Analytics Specialist

Mayerly G.
bachelor
Kenneth F.
Accounting
Cons
Victoria L.
Marketing Manager
Jonathan C.
IT Operations Lead

Jonathan D.
Treasurer
- Vendor responds to reviews
- Last review9 days ago
- Vendor responds to reviews
- Last review3 months ago
Key features
- Total features86
- API
- Access Controls/Permissions
- Accounting Integration
- Activity Dashboard
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Escalation
- Alerts/Notifications
- Auto Extraction
- Automated Scheduling
- Benchmarking
- Campaign Analytics
- Campaign Tracking
- Charting
- Client Management
- Cloud Data Integration
- Conversion Tracking
- Customizable Dashboard
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Aggregation and Publishing
- Data Analysis Tools
- Data Capture and Transfer
- Data Collection
- Data Connectors
- Data Extraction
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Migration
- Data Security
- Data Source Connectors
- Data Storage Management
- Data Synchronization
- Data Transformation
- Data Visualization
- Data Warehouse
- ETL
- ETL - Extract Transfer Load
- Engagement Tracking
- For Nonprofits
- Forecasting
- Functions/Calculations
- Historical Reporting
- In-Database Processing
- Integration Management
- Integrations Management
- Job Scheduling
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Match & Merge
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multiple Data Sources
- Performance Management
- Performance Metrics
- Pipeline Management
- Pre-built Connectors
- Private Dashboards
- Public Dashboards
- Query Builder
- QuickBooks Integration
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Real-Time Updates
- Reporting & Statistics
- Reporting/Analytics
- SSL Security
- Sales Reports
- Scheduled/Automated Reports
- Scorecards
- Search/Filter
- Secure Data Storage
- Single Sign On
- Social Media Integration
- Social Performance Management
- Status Tracking
- Tag Management
- Third-Party Integrations
- Trend Analysis
- User Management
- Version Control
- Visual Analytics
- Web Data Extraction
- Web Services
- Website Analytics
- Workflow Management
- Total features61
- API
- Access Controls/Permissions
- Accounting Integration
- Activity Dashboard
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Escalation
- Alerts/Notifications
- Auto Extraction
- Automated Scheduling
- Benchmarking
- Campaign Analytics
- Campaign Tracking
- Charting
- Client Management
- Cloud Data Integration
- Conversion Tracking
- Customizable Dashboard
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Aggregation and Publishing
- Data Analysis Tools
- Data Capture and Transfer
- Data Collection
- Data Connectors
- Data Extraction
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Migration
- Data Security
- Data Source Connectors
- Data Storage Management
- Data Synchronization
- Data Transformation
- Data Visualization
- Data Warehouse
- ETL
- ETL - Extract Transfer Load
- Engagement Tracking
- For Nonprofits
- Forecasting
- Functions/Calculations
- Historical Reporting
- In-Database Processing
- Integration Management
- Integrations Management
- Job Scheduling
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Match & Merge
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multiple Data Sources
- Performance Management
- Performance Metrics
- Pipeline Management
- Pre-built Connectors
- Private Dashboards
- Public Dashboards
- Query Builder
- QuickBooks Integration
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Real-Time Updates
- Reporting & Statistics
- Reporting/Analytics
- SSL Security
- Sales Reports
- Scheduled/Automated Reports
- Scorecards
- Search/Filter
- Secure Data Storage
- Single Sign On
- Social Media Integration
- Social Performance Management
- Status Tracking
- Tag Management
- Third-Party Integrations
- Trend Analysis
- User Management
- Version Control
- Visual Analytics
- Web Data Extraction
- Web Services
- Website Analytics
- Workflow Management
Integrations
- Total integrations64
- AT Internet Web Analytics
- ActiveCampaign
- AdRoll
- Adjust
- Adobe Analytics
- Adtraction
- Ahrefs
- Airtable
- AppsFlyer
- Asana
- Awin
- BambooHR
- BigQuery
- Bing Webmaster
- Brevo
- Calendly
- CallRail
- Campaign Monitor by Marigold
- Celtra
- Clockify
- Criteo
- Dropbox
- Fitbit
- Glassdoor
- Google AdSense
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Data Studio
- Google Search Console
- Google Trends
- Gravity Forms
- Haiilo
- Harvest
- HubSpot Agent Hub
- HubSpot CRM
- HubSpot Content Hub
- HubSpot Marketing Hub
- HubSpot Sales Hub
- HubSpot Service Hub
- Jira
- Keyword.com
- Klaviyo
- Meta for Business
- Microsoft Advertising
- Microsoft Azure
- Microsoft Excel
- Microsoft Monetize SSP
- MySQL
- Omnisend
- Outbrain Direct Response (ODR) by Teads
- PayPal Payments
- Pipedrive
- Piwik PRO
- Quantcast
- RTB House Personalized Retargeting
- Rakuten Advertising
- Readpeak
- Salesforce Marketing Cloud
- Salesforce Platform
- Salesforce Sales Cloud
- Semrush
- Shopify
- Shopify Plus
- Similarweb
- Simplesat
- Slack
- Snapchat for Business
- Snowflake
- Sprout Social
- StackAdapt
- Stripe Payments
- Tableau
- Taboola
- TikTok
- Trello
- Trustpilot
- Twitter/X
- Typeform
- Vimeo
- WooCommerce
- WordPress
- Xero
- YouTube
- monday AI Work Platform
- Total integrations36
- AT Internet Web Analytics
- ActiveCampaign
- AdRoll
- Adjust
- Adobe Analytics
- Adtraction
- Ahrefs
- Airtable
- AppsFlyer
- Asana
- Awin
- BambooHR
- BigQuery
- Bing Webmaster
- Brevo
- Calendly
- CallRail
- Campaign Monitor by Marigold
- Celtra
- Clockify
- Criteo
- Dropbox
- Fitbit
- Glassdoor
- Google AdSense
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Data Studio
- Google Search Console
- Google Trends
- Gravity Forms
- Haiilo
- Harvest
- HubSpot Agent Hub
- HubSpot CRM
- HubSpot Content Hub
- HubSpot Marketing Hub
- HubSpot Sales Hub
- HubSpot Service Hub
- Jira
- Keyword.com
- Klaviyo
- Meta for Business
- Microsoft Advertising
- Microsoft Azure
- Microsoft Excel
- Microsoft Monetize SSP
- MySQL
- Omnisend
- Outbrain Direct Response (ODR) by Teads
- PayPal Payments
- Pipedrive
- Piwik PRO
- Quantcast
- RTB House Personalized Retargeting
- Rakuten Advertising
- Readpeak
- Salesforce Marketing Cloud
- Salesforce Platform
- Salesforce Sales Cloud
- Semrush
- Shopify
- Shopify Plus
- Similarweb
- Simplesat
- Slack
- Snapchat for Business
- Snowflake
- Sprout Social
- StackAdapt
- Stripe Payments
- Tableau
- Taboola
- TikTok
- Trello
- Trustpilot
- Twitter/X
- Typeform
- Vimeo
- WooCommerce
- WordPress
- Xero
- YouTube
- monday AI Work Platform
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