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Supermetrics vs Hevo Comparison (2026)

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Hevo  logo

Hevo

Overview

All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 80+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions. Supermetrics is used by +700k marketers in over 120 countries.

Hevo is a no-code, bi-directional data pipeline technology designed specifically for advanced ETL, ELT, and Reverse ETL requirements.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

29

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

299

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.3

111

5

4

3

2

1

67

29

6

2

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
65%
would recommend this app

4.7

110

5

4

3

2

1

79

28

3

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
92%
would recommend this app

Pros

“I love that it integrates with all our social media platforms to be able to help us build out dashboards for reporting”
DG

Dina G.

Digital Marketing Manager

“It's a gamechanging tool to rapidly extract data from a range of sources including GA and socials.”
CA

Chris A.

SVP Growth and Insight

“Setting up connectors is straightforward, and once the automations are in place, it saves a significant amount of time on manual reporting.”
PT

Paul T.

Traffic Manager

Pros

“They wrote me custom instructions on how to refresh the automapping when I changed the structure of my Google Sheet (which is one of the strengths of using Sheets as a data source), and agreed that would make good help documentation. ”
Verified reviewer profile picture

Ken L.

Analyst

“I can rely on Hevo for executing my data pipelines without interruptions.”
PC

Pratik C.

Data Engineer

“We've used Hevo as part of our data warehouse infrastructure for 5 years and it's been stable and consistent.”
MS

Mike S.

Principal Business Architect

Cons

“It also loses connection multiple times.”
AJ

Andi J.

Web and Mobile Analytics Specialist

“I have noticed that sometimes there can be issues with loading some data sources and also sometimes I would like a little more control and flexibility in the report templates.”
Verified reviewer profile picture

Mayerly G.

bachelor

“The pricing structure can be complicated, and it may not be worthwhile for small businesses or individuals who only need access to a few data sources.”
KF

Kenneth F.

Accounting

Cons

“From time to time a pipline breaks or doesnt run completly and i notice to late”
SE

Simon E.

Data Analyst

“sometimes have some fields matching issues but maybe its me doing something wrong”
MK

Matthew K.

Director

“API data that requires authentication to load, but I haven't found another tool that does this either (we had to custom code a solution.”
Verified reviewer profile picture

Chris M.

Technical Director

  • Vendor responds to reviews
  • Last review9 days ago
  • Vendor responds to reviews
  • Last reviewa year ago

Key features

  • Total features86
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Notifications
  • Auto Extraction
  • Automated Scheduling
  • Automatic Backup
  • Benchmarking
  • Campaign Analytics
  • Campaign Tracking
  • Charting
  • Client Management
  • Configurable Workflow
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Aggregation and Publishing
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Cleansing
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Mapping
  • Data Migration
  • Data Quality Control
  • Data Replication
  • Data Security
  • Data Source Connectors
  • Data Storage Management
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Data Warehouse
  • Drag & Drop
  • ETL
  • ETL - Extract Transfer Load
  • Encryption
  • Engagement Tracking
  • File Transfer
  • Forecasting
  • Functions/Calculations
  • Funnel Analysis
  • Historical Reporting
  • In-Database Processing
  • Integration Management
  • Integrations Management
  • Job Scheduling
  • KPI Monitoring
  • Keyword Tracking
  • Marketing Reports
  • Match & Merge
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multiple Data Sources
  • No-Code
  • Non-Relational Transformations
  • Performance Management
  • Performance Metrics
  • Pipeline Management
  • Pre-built Connectors
  • Private Dashboards
  • Public Dashboards
  • Query Builder
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • SSL Security
  • Sales Reports
  • Scheduled/Automated Reports
  • Scorecards
  • Search/Filter
  • Secure Data Storage
  • Single Sign On
  • Social Media Integration
  • Social Performance Management
  • Status Tracking
  • Tag Management
  • Task Scheduling
  • Third-Party Integrations
  • Trend Analysis
  • Version Control
  • Visual Analytics
  • Web Data Extraction
  • Web Services
  • Website Analytics
  • Workflow Management
  • eCommerce Management
  • Total features63
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Notifications
  • Auto Extraction
  • Automated Scheduling
  • Automatic Backup
  • Benchmarking
  • Campaign Analytics
  • Campaign Tracking
  • Charting
  • Client Management
  • Configurable Workflow
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Aggregation and Publishing
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Cleansing
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Mapping
  • Data Migration
  • Data Quality Control
  • Data Replication
  • Data Security
  • Data Source Connectors
  • Data Storage Management
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Data Warehouse
  • Drag & Drop
  • ETL
  • ETL - Extract Transfer Load
  • Encryption
  • Engagement Tracking
  • File Transfer
  • Forecasting
  • Functions/Calculations
  • Funnel Analysis
  • Historical Reporting
  • In-Database Processing
  • Integration Management
  • Integrations Management
  • Job Scheduling
  • KPI Monitoring
  • Keyword Tracking
  • Marketing Reports
  • Match & Merge
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multiple Data Sources
  • No-Code
  • Non-Relational Transformations
  • Performance Management
  • Performance Metrics
  • Pipeline Management
  • Pre-built Connectors
  • Private Dashboards
  • Public Dashboards
  • Query Builder
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • SSL Security
  • Sales Reports
  • Scheduled/Automated Reports
  • Scorecards
  • Search/Filter
  • Secure Data Storage
  • Single Sign On
  • Social Media Integration
  • Social Performance Management
  • Status Tracking
  • Tag Management
  • Task Scheduling
  • Third-Party Integrations
  • Trend Analysis
  • Version Control
  • Visual Analytics
  • Web Data Extraction
  • Web Services
  • Website Analytics
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations64
  • AT Internet Web Analytics
  • ActiveCampaign
  • AdRoll
  • Adjust
  • Adobe Analytics
  • Adtraction
  • Ahrefs
  • Amazon Redshift
  • AppsFlyer
  • Awin
  • BigQuery
  • Bing Webmaster
  • Brevo
  • CallRail
  • Campaign Monitor by Marigold
  • Celtra
  • Clockify
  • Criteo
  • Databricks
  • Firebolt
  • Glassdoor
  • Google AdSense
  • Google Ads
  • Google Analytics 360
  • Google Data Studio
  • Google Search Console
  • Google Trends
  • Haiilo
  • Harvest
  • HubSpot Content Hub
  • HubSpot Marketing Hub
  • HubSpot Sales Hub
  • HubSpot Service Hub
  • Instagram
  • Klaviyo
  • Meta for Business
  • Microsoft Advertising
  • Microsoft Azure
  • Microsoft Monetize SSP
  • MySQL
  • Omnisend
  • Outbrain Direct Response (ODR) by Teads
  • PayPal Payments
  • Pinterest
  • Piwik PRO
  • PostgreSQL
  • Quantcast
  • RTB House Personalized Retargeting
  • Rakuten Advertising
  • Readpeak
  • Salesforce Marketing Cloud
  • Salesforce Platform
  • Semrush
  • Shopify
  • Shopify Plus
  • Similarweb
  • Simplesat
  • Slack
  • Snapchat for Business
  • Snowflake
  • Sprout Social
  • StackAdapt
  • Stripe Payments
  • Taboola
  • TikTok
  • Trustpilot
  • Twitter/X
  • Vimeo
  • YouTube
  • Total integrations7
  • AT Internet Web Analytics
  • ActiveCampaign
  • AdRoll
  • Adjust
  • Adobe Analytics
  • Adtraction
  • Ahrefs
  • Amazon Redshift
  • AppsFlyer
  • Awin
  • BigQuery
  • Bing Webmaster
  • Brevo
  • CallRail
  • Campaign Monitor by Marigold
  • Celtra
  • Clockify
  • Criteo
  • Databricks
  • Firebolt
  • Glassdoor
  • Google AdSense
  • Google Ads
  • Google Analytics 360
  • Google Data Studio
  • Google Search Console
  • Google Trends
  • Haiilo
  • Harvest
  • HubSpot Content Hub
  • HubSpot Marketing Hub
  • HubSpot Sales Hub
  • HubSpot Service Hub
  • Instagram
  • Klaviyo
  • Meta for Business
  • Microsoft Advertising
  • Microsoft Azure
  • Microsoft Monetize SSP
  • MySQL
  • Omnisend
  • Outbrain Direct Response (ODR) by Teads
  • PayPal Payments
  • Pinterest
  • Piwik PRO
  • PostgreSQL
  • Quantcast
  • RTB House Personalized Retargeting
  • Rakuten Advertising
  • Readpeak
  • Salesforce Marketing Cloud
  • Salesforce Platform
  • Semrush
  • Shopify
  • Shopify Plus
  • Similarweb
  • Simplesat
  • Slack
  • Snapchat for Business
  • Snowflake
  • Sprout Social
  • StackAdapt
  • Stripe Payments
  • Taboola
  • TikTok
  • Trustpilot
  • Twitter/X
  • Vimeo
  • YouTube