Tableau vs Google Analytics 360

HubSpot Marketing Hub

Microsoft Power BI

Zoho Analytics

Looker

Qlik Sense

Mixpanel

Compare Tableau and Google Analytics 360 based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Microsoft Power BI converts data into rich interactive visualizations, utilizing business analytics tools to share dashboard-based insights across all devices

Qlik Sense is a business intelligence (BI) and visual analytics platform that supports a range of analytic use cases. It supports a full range of users and use-cases across the life-cycle from data to insight.

Looker, now part of Google Cloud, is a data platform that makes it simple for anyone to find, navigate and understand their data. Looker platform has an analytics interface for exploring data, a reusable development paradigm for curating data experiences, and an extensible API set so the data can exist in other systems. Looker enables anyone to search and explore data, build dashboards and reports, and share everything easily and quickly.

Tableau is the world’s leading AI-powered analytics and business intelligence platform. Learn More! 

A/B Testing

Access Controls/Permissions

Activity Dashboard

Ad hoc Analysis

Ad hoc Query

Ad hoc Reporting

AI/Machine Learning

Alerts/Escalation

Alerts/Notifications

Annotations

Association Discovery

Authentication

Bayesian Analysis

Behavioral Analytics

Benchmarking

Campaign Tracking

Categorization/Grouping

Charting

Collaboration Tools

Compliance Tracking

Contextual Search

Customer Database

Customer Journey Mapping

Customizable Branding

Customizable Dashboard

Customizable Fields

Customizable Reports

Customization

Dashboard

Dashboard Creation

Data Analysis Tools

Data Blending

Data Capture and Transfer

Data Cleansing

Data Coding

Data Collection

Data Connectors

Data Dictionary Management

Data Discovery

Data Extraction

Data Governance

Data Import/Export

Data Integration

Data Management

Data Mapping

Data Migration

Data Modeling

Data Quality Control

Data Security

Data Storage Management

Data Transformation

Data Visualization

Data Warehousing

Database Support

Demand Forecasting

Drag & Drop

Dynamic Content

Element Analytics

Embeddable Maps

Event Logs

File Storage

Financial Reporting

For Education

For Healthcare

For Sales Teams/Organizations

For Science

Forecasting

Functions/Calculations

Generative AI

Geographic Maps

Heatmaps

High Volume Processing

Information Governance

Integration into Third Party Applications

Interactive Reports

Key Performance Indicators

KPI Monitoring

Marketing Reports

Master Data Management

Media Analytics

Metadata Management

Mixed Methods Research

Mobile Dashboards

Modeling & Simulation

Monitoring

Multi-Channel Attribution

Multi-Channel Data Collection

Multi-Language

Multiple Data Sources

Multivariate Analysis

Natural Language Search

OLAP

Performance Metrics

Performance Monitoring

Predictive Analytics

Private Dashboards

Profitability Analysis

Public Dashboards

Tableau

Linux

Web-based

Windows

Product Owner

I love that the tool is so easy to use and it turns data into a manageable and easy to digest appearance. It manages to make data fun to look at, and it's really easy to work with.

Researcher

I also like the fact that the company is always striving to improve their software as it shows dedication to the field. With every update I find that the new features help with my job quite a lot.

Officer

Linking existing databases works like a charm. It has a plethora of data visualization methods which is extremely professional and helpful for users to gain valuable insights.

I'll say that it was really frustrating to use in the beginning, it is complex and if you've never been in it before it is overwhelming.

IT Business Relationship Analyst

One of Tableau's greatest advantages is the ability to connect to many different data sources and combine them into one nice dashboard where users can find the necessary information.

Business Manager

Due to my lack of familiarity in how to code, I was uncomfortable at first and found it difficult to learn.

Research Assistant

You can see an overview of your data as soon as you upload them and you have many fantastic options to visualize your data for better interpretation.

Business Data Analyst

It is easy to get started and there is a ton of free training available. The pool of users is great and the community is very helpful to new and existing users.

When all is set after implementation, the dashboards actually look really good and are of beautiful designs.

I really like what Tableau provides as a service, and it's a really good data processing alternative that I would highly recommend.

Manager

Overall is this a very user friendly software with a ton of amazing features.

Data Scientist

What is even more annoying is that it also takes several minutes to cancel a query. I really don't understand how it can take that long just to cancel a query.

Project Leader

It's a great product if you can afford it, it has a lot of data connections, Unlimited data connectors , Live and in-memory data, great dashboards, Drag-and-drop integration.

This is an extremely budget friendly professional tool that is perfect for organizing undergoing a digital analytical transformation.

System Analyst

The design aspect is good and easy to refresh and upload data. I like how there's a community form to ask questions.

Principal Consultant

Tableau is a very widely used visualization software with a good population of business user having familiarity. It is easy to use and integrates well with most of the data sources.

Software Technical Lead

Tableau can be extremely painful to set up, especially if you are setting it up in your own cloud or on-prem.

Project Engineer

Overall, Tableau is worth the money if you are looking to bridge the gap between project performance and data analytics.

Tableau screenshot: Tableau insights and queries

Tableau screenshot: Tableau dashboard overview

Tableau screenshot: Tableau 8.2 New Features - Story Points

Tableau screenshot: Tableau 8.2 New Features - New map designs

Tableau screenshot: Interactive dashboard shared in Tableau Public

Tableau screenshot: Tableau Online dashboard

Tableau screenshot: Tableau Server dashboard

Tableau screenshot: Permissions management

Tableau screenshot: Interactive editing of dashboards

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Zoho Analytics is a self-service BI and analytics platform that helps users get new insights from their business data.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Tableau vs Google Analytics 360 Comparison (2026)

Tableau

Google Analytics 360

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives