Tableau vs Google Data Studio

Microsoft Power BI

Visme

Looker

Qlik Sense

Adobe Analytics

OWOX BI

Compare Tableau and Google Data Studio based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Microsoft Power BI converts data into rich interactive visualizations, utilizing business analytics tools to share dashboard-based insights across all devices

Qlik Sense is a business intelligence (BI) and visual analytics platform that supports a range of analytic use cases. It supports a full range of users and use-cases across the life-cycle from data to insight.

Looker, now part of Google Cloud, is a data platform that makes it simple for anyone to find, navigate and understand their data. Looker platform has an analytics interface for exploring data, a reusable development paradigm for curating data experiences, and an extensible API set so the data can exist in other systems. Looker enables anyone to search and explore data, build dashboards and reports, and share everything easily and quickly.

Tableau is the world’s leading AI-powered analytics and business intelligence platform. Learn More! 

A/B Testing

Access Controls/Permissions

Activity Dashboard

Ad hoc Analysis

Ad hoc Query

Ad hoc Reporting

AI/Machine Learning

Alerts/Escalation

Alerts/Notifications

Annotations

Association Discovery

Authentication

Bayesian Analysis

Behavioral Analytics

Benchmarking

Campaign Tracking

Categorization/Grouping

Charting

Collaboration Tools

Compliance Tracking

Contextual Search

Customer Database

Customer Journey Mapping

Customizable Branding

Customizable Dashboard

Customizable Fields

Customizable Reports

Customization

Dashboard

Dashboard Creation

Data Analysis Tools

Data Blending

Data Capture and Transfer

Data Cleansing

Data Coding

Data Collection

Data Connectors

Data Dictionary Management

Data Discovery

Data Extraction

Data Governance

Data Import/Export

Data Integration

Data Management

Data Mapping

Data Migration

Data Modeling

Data Quality Control

Data Security

Data Storage Management

Data Transformation

Data Visualization

Data Warehousing

Database Support

Demand Forecasting

Drag & Drop

Dynamic Content

Element Analytics

Embeddable Maps

Event Logs

File Storage

Financial Reporting

For Education

For Healthcare

For Sales Teams/Organizations

For Science

Forecasting

Functions/Calculations

Generative AI

Geographic Maps

Heatmaps

High Volume Processing

Information Governance

Integration into Third Party Applications

Interactive Reports

Key Performance Indicators

KPI Monitoring

Marketing Reports

Master Data Management

Media Analytics

Metadata Management

Mixed Methods Research

Mobile Dashboards

Modeling & Simulation

Monitoring

Multi-Channel Attribution

Multi-Channel Data Collection

Multi-Language

Multiple Data Sources

Multivariate Analysis

Natural Language Search

OLAP

Performance Metrics

Performance Monitoring

Predictive Analytics

Private Dashboards

Profitability Analysis

Public Dashboards

Tableau

Linux

Web-based

Windows

Product Owner

I love that the tool is so easy to use and it turns data into a manageable and easy to digest appearance. It manages to make data fun to look at, and it's really easy to work with.

Researcher

I also like the fact that the company is always striving to improve their software as it shows dedication to the field. With every update I find that the new features help with my job quite a lot.

Officer

Linking existing databases works like a charm. It has a plethora of data visualization methods which is extremely professional and helpful for users to gain valuable insights.

I'll say that it was really frustrating to use in the beginning, it is complex and if you've never been in it before it is overwhelming.

IT Business Relationship Analyst

One of Tableau's greatest advantages is the ability to connect to many different data sources and combine them into one nice dashboard where users can find the necessary information.

Business Manager

Due to my lack of familiarity in how to code, I was uncomfortable at first and found it difficult to learn.

Research Assistant

You can see an overview of your data as soon as you upload them and you have many fantastic options to visualize your data for better interpretation.

Business Data Analyst

It is easy to get started and there is a ton of free training available. The pool of users is great and the community is very helpful to new and existing users.

When all is set after implementation, the dashboards actually look really good and are of beautiful designs.

I really like what Tableau provides as a service, and it's a really good data processing alternative that I would highly recommend.

Manager

Overall is this a very user friendly software with a ton of amazing features.

Data Scientist

What is even more annoying is that it also takes several minutes to cancel a query. I really don't understand how it can take that long just to cancel a query.

Project Leader

It's a great product if you can afford it, it has a lot of data connections, Unlimited data connectors , Live and in-memory data, great dashboards, Drag-and-drop integration.

This is an extremely budget friendly professional tool that is perfect for organizing undergoing a digital analytical transformation.

System Analyst

The design aspect is good and easy to refresh and upload data. I like how there's a community form to ask questions.

Principal Consultant

Tableau is a very widely used visualization software with a good population of business user having familiarity. It is easy to use and integrates well with most of the data sources.

Software Technical Lead

Tableau can be extremely painful to set up, especially if you are setting it up in your own cloud or on-prem.

Project Engineer

Overall, Tableau is worth the money if you are looking to bridge the gap between project performance and data analytics.

Tableau screenshot: Tableau insights and queries

Tableau screenshot: Tableau dashboard overview

Tableau screenshot: Tableau 8.2 New Features - Story Points

Tableau screenshot: Tableau 8.2 New Features - New map designs

Tableau screenshot: Interactive dashboard shared in Tableau Public

Tableau screenshot: Tableau Online dashboard

Tableau screenshot: Tableau Server dashboard

Tableau screenshot: Permissions management

Tableau screenshot: Interactive editing of dashboards

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. 

OWOX Data Marts - Free Forever Open-Source Self-Service Analytics Platform

Visme transforms the way you create & share engaging Presentations, Infographics and other visual formats. It's the only content creation tool you'll ever need to tell and present your stories and translate boring data. Work individually or as a team to collaborate. Publish online, share or embed.

Google Data Studio is a cloud-based reporting & data visualization solution that allows users to collaborate & share real-time interactive dashboard reports that leverage data from multiple sources such as SQL databases and Google apps including Google Analytics, Google Sheets, Google Ads & YouTube

Customizable Templates

Real-Time Analytics

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

Search/Filter

Self Service Data Preparation

Single Page View

Statistical Analysis

Visual Analytics

Google Data Studio

The ability to combine and view google analytics, google ads and search console data is fantastic and gives you great insights into your business performance.

Consultant

What I most liked about this tool is that it makes so easy and secure to share reports with people in my organization (we have G-Suite accounts).

Admin Asst

I love that is easy to use, it has great customization, and really easy share.

Google data studio is a good platform with necessary tools used for visualising data in our company, also the interface is really nice and easy to understand.

Director of Sales Dev

Major pro is the quick and easy ability display data. Love it for my sales team and reporting to other departments.

Inbound Marketer and Content Developer

The more complicated your queries are, the more you will dislike this tool.

Digital Design & Strategy Consultant

Google Data Aid Studio is the best tool I've ever stumbled across. It's everything you like about Google Analytics, made better.

Marketing Manager

The only downside for me was that it does not integrate with many other projects yet.

Marketing Operations Manager

I like the interactive way you present the reports. An advantage of using Google products is that there is a large community that contributes with tutorials and experiences.

Software Developer

I was not a fan of the additional charges for data connecters. Data from large social media sites or professional websites is often stuck behind a paywall, which is a bit aggravating.

You can create really quick and easy you dashboards. Also the performance is really good among their connections to Bigquery.

It has a lot of integration with data providers. It's a good way to share Google Analytics funnels with non-technical users.

Digital Marketing Specialist

I like the ease of use of their APIs to connect multiple sources of data together. We use this in conjunction with Funnel.io and we get all our data in one place to make monthly reports.

Dy. Manager

Would certainly recommend for it's value for money benefit.

You can edit your KPIs and visualizations as you wish. Very effective and price performance product.

Tableau vs Google Data Studio Comparison (2026)

Tableau

Google Data Studio

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives