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Tableau vs Looker Comparison (2026)
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Good recommendations?
Overview
Cloud, on-premises, and desktop analytics platform offering data visualization, AI-assisted insights, and collaboration tools for.
Looker is data platform that makes it easy for businesses to find, explore and understand your business data through reports, dynamic dashboards and more.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
No videos yet
Pricing
User reviews
4.6
2.3K
5
4
3
2
1
1.4K
769
92
19
7
- Value for money
- Ease of use
- Features
- Customer support
80%
would recommend this app4.5
287
5
4
3
2
1
179
90
16
1
1
- Value for money
- Ease of use
- Features
- Customer support
81%
would recommend this appPros
“For example taking leads from CRM, adding customer data from ERP, adding external website users who completed our squeeze sheet and overlaying geo data - amazing!”
Brian K.
Senior Director
“It provides strong visualization capabilities and makes data analysis more accessible once you become familiar with the platform.”
Cara H.
Adjuster
“It makes it easy to visualize data and identify trends that you cant easily see when working directly in a spreadsheet or static reports.”
LL
Lauren L.
President
Pros
“This really helps with board reporting, taking the sting out of having to trawl GA4 and export and make accessible.”
Jake L.
Global Marketing Manager
“Utilising a mix of G suite and Microsoft looker can pull data from both googles platforms and microsoft as well as CSV files.”
DS
Daniel S.
Project Lead
“It now automates a large amount of marketing analytics reporting with few issues, saving serious staff time.”
Jake L.
Global Marketing Manager
Cons
“Its very slow to load, and the sharing links are annoying you should be able to copy the browser url instead of taking an extra minute to load the shareable link”
MS
Mrwa S.
Senior Solutions Engineer
“Also, it is rather difficult to embed Tableau dashboards into web pages and provide interactive action from the web page level; the Tableau.js library and support is slightly limited.”
RS
Robert S.
Data Analyst
“It can be slow with large datasets, and some tasks require extra data prep outside Tableau.”
SB
Sachita B.
Student
Cons
“Query Performance Delays,When querying massive unaggregated datasets or complex joins, loading times can drag down dashboard performance.”
KH
Kira H.
Consultant
“The amount of data can be overwhelming and we find that a lot of clients won't look at the dashboards unless we're looking at it with them in a meeting.”
David V.
Lead Developer
“Sometimes, for really specific visuals, I have to export data or use other tools, which isn't ideal. While you can build custom visuals, it's not as straightforward as I'd like, and the standard options feel a bit basic for telling richer data stories.”
JL
James L.
Product Management
- Vendor responds to reviews
- Last review8 days ago
- Vendor responds to reviews
- Last review21 days ago
Key features
- Total features149
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Escalation
- Alerts/Notifications
- Annotations
- Application Development
- Association Discovery
- Attribution Modeling
- Audience Targeting
- Authentication
- Automated Data Preparation
- Bayesian Analysis
- Behavioral Analytics
- Benchmarking
- Budgeting/Forecasting
- Campaign Management
- Campaign Tracking
- Categorization/Grouping
- Charting
- Collaboration Tools
- Compliance Tracking
- Contextual Search
- Conversion Tracking
- Cross Channel Attribution
- Customer Database
- Customer Journey Mapping
- Customizable Branding
- Customizable Dashboard
- Customizable Fields
- Customizable Reports
- Customization
- Dashboard
- Dashboard Creation
- Data Analysis Tools
- Data Blending
- Data Capture and Transfer
- Data Cleansing
- Data Coding
- Data Collection
- Data Connectors
- Data Dictionary Management
- Data Discovery
- Data Extraction
- Data Governance
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Migration
- Data Modeling
- Data Quality Control
- Data Security
- Data Storage Management
- Data Synchronization
- Data Transformation
- Data Visualization
- Data Warehousing
- Database Support
- Demand Forecasting
- Drag & Drop
- Dynamic Content
- ETL
- Element Analytics
- Email Management
- Embeddable Widget
- Event Logs
- File Storage
- Financial Reporting
- For Education
- For Healthcare
- For Sales Teams/Organizations
- For Science
- Forecasting
- Forms Management
- Functions/Calculations
- Generative AI
- Geographic Maps
- Goal Setting/Tracking
- Heatmaps
- High Volume Processing
- Information Governance
- Integration into Third Party Applications
- Interactive Reports
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Marketing Reports
- Master Data Management
- Media Analytics
- Metadata Management
- Mixed Methods Research
- Mobile Access
- Mobile Dashboards
- Mobile Reporting
- Modeling & Simulation
- Monitoring
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Language
- Multi-Touch Attribution
- Multi-User Collaboration
- Multiple Data Sources
- Multivariate Analysis
- Natural Language Processing
- Natural Language Query and Conversational Analytics
- Natural Language Search
- No-Code
- OLAP
- Performance Metrics
- Performance Monitoring
- Predictive Analytics
- Private Dashboards
- Profitability Analysis
- Public Dashboards
- Publishing/Sharing
- Qualitative Comparative Analysis
- Quantitative Analysis
- Query Builder
- ROI Tracking
- Radial Mapping
- Real-Time Analytics
- Real-Time Data
- Real-Time Updates
- Referral Tracking
- Regression Analysis
- Relational Display
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Role-Based Permissions
- SSL Security
- Sales Reports
- Sales Trend Analysis
- Scheduled/Automated Reports
- Scheduling
- Scorecards
- Search/Filter
- Self Service Data Preparation
- Self Service Portal
- Self-service Analytics
- Sensitive Data Identification
- Sentiment Analysis
- Server Monitoring
- Single Page View
- Single Sign On
- Site Search Tracking
- Statistical Analysis
- Statistical Process Control
- Statistical Simulation
- Storytelling
- Strategic Planning
- Streaming Analytics
- Survival Analysis
- Task Management
- Templates
- Territorial Mapping
- Text Analysis
- Third-Party Integrations
- Time Series Analysis
- Time on Site Tracking
- Trend Analysis
- Trend/Problem Indicators
- User Interaction Tracking
- User Management
- User Research Analysis
- Visual Analytics
- Visual Discovery
- Visual Workflow Management
- Visualization
- Website Analytics
- Widgets
- Total features117
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Escalation
- Alerts/Notifications
- Annotations
- Application Development
- Association Discovery
- Attribution Modeling
- Audience Targeting
- Authentication
- Automated Data Preparation
- Bayesian Analysis
- Behavioral Analytics
- Benchmarking
- Budgeting/Forecasting
- Campaign Management
- Campaign Tracking
- Categorization/Grouping
- Charting
- Collaboration Tools
- Compliance Tracking
- Contextual Search
- Conversion Tracking
- Cross Channel Attribution
- Customer Database
- Customer Journey Mapping
- Customizable Branding
- Customizable Dashboard
- Customizable Fields
- Customizable Reports
- Customization
- Dashboard
- Dashboard Creation
- Data Analysis Tools
- Data Blending
- Data Capture and Transfer
- Data Cleansing
- Data Coding
- Data Collection
- Data Connectors
- Data Dictionary Management
- Data Discovery
- Data Extraction
- Data Governance
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Migration
- Data Modeling
- Data Quality Control
- Data Security
- Data Storage Management
- Data Synchronization
- Data Transformation
- Data Visualization
- Data Warehousing
- Database Support
- Demand Forecasting
- Drag & Drop
- Dynamic Content
- ETL
- Element Analytics
- Email Management
- Embeddable Widget
- Event Logs
- File Storage
- Financial Reporting
- For Education
- For Healthcare
- For Sales Teams/Organizations
- For Science
- Forecasting
- Forms Management
- Functions/Calculations
- Generative AI
- Geographic Maps
- Goal Setting/Tracking
- Heatmaps
- High Volume Processing
- Information Governance
- Integration into Third Party Applications
- Interactive Reports
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Marketing Reports
- Master Data Management
- Media Analytics
- Metadata Management
- Mixed Methods Research
- Mobile Access
- Mobile Dashboards
- Mobile Reporting
- Modeling & Simulation
- Monitoring
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Language
- Multi-Touch Attribution
- Multi-User Collaboration
- Multiple Data Sources
- Multivariate Analysis
- Natural Language Processing
- Natural Language Query and Conversational Analytics
- Natural Language Search
- No-Code
- OLAP
- Performance Metrics
- Performance Monitoring
- Predictive Analytics
- Private Dashboards
- Profitability Analysis
- Public Dashboards
- Publishing/Sharing
- Qualitative Comparative Analysis
- Quantitative Analysis
- Query Builder
- ROI Tracking
- Radial Mapping
- Real-Time Analytics
- Real-Time Data
- Real-Time Updates
- Referral Tracking
- Regression Analysis
- Relational Display
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Role-Based Permissions
- SSL Security
- Sales Reports
- Sales Trend Analysis
- Scheduled/Automated Reports
- Scheduling
- Scorecards
- Search/Filter
- Self Service Data Preparation
- Self Service Portal
- Self-service Analytics
- Sensitive Data Identification
- Sentiment Analysis
- Server Monitoring
- Single Page View
- Single Sign On
- Site Search Tracking
- Statistical Analysis
- Statistical Process Control
- Statistical Simulation
- Storytelling
- Strategic Planning
- Streaming Analytics
- Survival Analysis
- Task Management
- Templates
- Territorial Mapping
- Text Analysis
- Third-Party Integrations
- Time Series Analysis
- Time on Site Tracking
- Trend Analysis
- Trend/Problem Indicators
- User Interaction Tracking
- User Management
- User Research Analysis
- Visual Analytics
- Visual Discovery
- Visual Workflow Management
- Visualization
- Website Analytics
- Widgets
Integrations
- Total integrations42
- AWS Lambda
- Agentforce
- Airtable
- Amazon Redshift
- Asset-Map
- BigQuery
- Collibra
- Control-M
- Databricks
- Dataslayer
- Ellucian Student
- Five9
- Forsta
- Funnel
- Google Ads
- Google Analytics 360
- Google Cloud Storage
- Google Workspace
- HubSpot CRM
- HubSpot Marketing Hub
- IBM SPSS Statistics
- Iterable
- Jira
- LinkedIn for Business
- MariaDB
- Marketo Engage
- Meta for Business
- Microsoft Excel
- Microsoft Power BI
- Microsoft SQL Server
- Microsoft SharePoint
- Microsoft Teams
- MongoDB
- MuleSoft Anypoint Platform
- MySQL
- Observe.AI
- Oracle Database
- PostgreSQL
- Prodigal
- QuickBooks Online
- QuickBooks Online Advanced
- Rock RMS
- SAP HANA Cloud
- SAP Sales Cloud
- Safetica
- Sage Intacct
- Salesforce Sales Cloud
- Slack
- Snowflake
- Stripe Payments
- TimeXtender
- Twitter/X
- Workato
- Xero
- Zapier
- Zendesk Suite
- Zoho CRM
- Zoho Notebook
- Total integrations17
- AWS Lambda
- Agentforce
- Airtable
- Amazon Redshift
- Asset-Map
- BigQuery
- Collibra
- Control-M
- Databricks
- Dataslayer
- Ellucian Student
- Five9
- Forsta
- Funnel
- Google Ads
- Google Analytics 360
- Google Cloud Storage
- Google Workspace
- HubSpot CRM
- HubSpot Marketing Hub
- IBM SPSS Statistics
- Iterable
- Jira
- LinkedIn for Business
- MariaDB
- Marketo Engage
- Meta for Business
- Microsoft Excel
- Microsoft Power BI
- Microsoft SQL Server
- Microsoft SharePoint
- Microsoft Teams
- MongoDB
- MuleSoft Anypoint Platform
- MySQL
- Observe.AI
- Oracle Database
- PostgreSQL
- Prodigal
- QuickBooks Online
- QuickBooks Online Advanced
- Rock RMS
- SAP HANA Cloud
- SAP Sales Cloud
- Safetica
- Sage Intacct
- Salesforce Sales Cloud
- Slack
- Snowflake
- Stripe Payments
- TimeXtender
- Twitter/X
- Workato
- Xero
- Zapier
- Zendesk Suite
- Zoho CRM
- Zoho Notebook
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