Zoho Analytics vs Google Analytics 360

HubSpot Marketing Hub

Tableau

Microsoft Power BI

Domo

Mixpanel

Piwik PRO

Compare Zoho Analytics and Google Analytics 360 based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Microsoft Power BI converts data into rich interactive visualizations, utilizing business analytics tools to share dashboard-based insights across all devices

Tableau is the world’s leading AI-powered analytics and business intelligence platform. Learn More! 

Domo is a comprehensive AI and data platform that connects and prepares data from any source, enabling users to transform it into insights. It helps users automate workflows, predict trends, and provide answers directly from the source for data-driven decisions.

Zoho Analytics is a self-service BI and analytics platform that helps users get new insights from their business data.

Access Controls/Permissions

Activity Dashboard

Ad hoc Analysis

Ad hoc Query

Ad hoc Reporting

AI/Machine Learning

Alerts/Escalation

Alerts/Notifications

Application Development

Charting

Collaboration Tools

Customizable Branding

Customizable Dashboard

Customizable Reports

Customization

Dashboard

Dashboard Creation

Data Analysis Tools

Data Blending

Data Capture and Transfer

Data Cleansing

Data Connectors

Data Discovery

Data Extraction

Data Import/Export

Data Integration

Data Management

Data Quality Control

Data Synchronization

Data Transformation

Data Visualization

Database Support

Drag & Drop

Financial Reporting

Forecasting

Functions/Calculations

Generative AI

Geographic Maps

High Volume Processing

Information Governance

Integration into Third Party Applications

Interactive Reports

Key Performance Indicators

KPI Monitoring

Marketing Reports

Mobile Access

Mobile Dashboards

Mobile Reporting

Monitoring

Multi-User Collaboration

Multiple Data Sources

Natural Language Search

Performance Metrics

Predictive Analytics

Private Dashboards

Profitability Analysis

Public Dashboards

Publishing/Sharing

Query Builder

Real-Time Analytics

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

Role-Based Permissions

Sales Reports

Sales Trend Analysis

Scheduled/Automated Reports

Search/Filter

Self Service Data Preparation

Self-service Analytics

Sentiment Analysis

Single Page View

Single Sign On

Storytelling

Streaming Analytics

Templates

Third-Party Integrations

Trend Analysis

Trend/Problem Indicators

Visual Analytics

Visual Discovery

Widgets

Zoho Analytics

Android

Web-based

Windows

iPad

iPhone

Senior Application Developer

The customer service is very responsive, you can keep in touch by just leaving a message in the chat window. It is a very affordable solution for the creation of sophisticated reports with ease.

Deskside Support Specialist - Teamlead

The tool has been very helpful in generating project reports, integrating data and allowing our operation team to gain greater insight into our client's needs.

CFO/Sr. Analyst

Customer support is awful. The company is based in India and getting someone to respond is a trial, let alone having a chat.

It has been very helpful to get the response of our campaign that helps in boosting our business.

The most amazing part of it is that it shows everything using infographics which is very easy to undertsand.

President 

Zoho reports has a great reporting interface after you work through the integration difficulties. The support team at Zoho has been responsive.

Service Desk Manger

Overall I really love this product and it has given us the ability to run reports and create insights into Data we had on-premise and in the cloud.

Data Analyst

Some of the settings are cumbersome. I have been having trouble with widgets, and getting Dashboards to update/sync with graphs when their source data is changed.

By far most favorite feature is the ability to integrate so many different data sources into this product.

Director of Marketing

It pulls in data from a lot of great sources like Google Analytics, Google Ads, LinkedIn Ads, etc. They also provide pre-made dashboards.

I think it's good value for money and with the scheduled imports it is quite low maintenance.

The features this product offers are somewhat limited, in terms of data manipulation and report variety.

CRM & Marketing Automation Consultant

The fact it's easy to set up and organize, with powerful report / graph / dashboard creation features. Connect your sources, check, and start building reports.

Simplicity, ease of use, integration with Zoho Books.

Business Operations

You can make really powerful reports fast. It's a lot cheaper than competitors' software and integrates well with other zoho products.

Accounting Manager

Even writing queries - albeit through a bit of a clunky interface - was pretty easy. I enjoyed being able to set this up and get the users running quickly.

Manager

Not much, yet to find something apart from a few bugs (that I am sure will get fixed), that really annoys me.

Director

Overall experience is good. Cost is bit on higher side for businesses consuming less no.

Zoho Analytics screenshot: Zia Insights provides contextual intelligence with detailed diagnostics.


Zoho Analytics screenshot: Leverage the power of OpenAI's large language models (LLMs) within Ask Zia to build complex queries, construct metrics and formulas, and discover public datasets.


Zoho Analytics screenshot: Visually build end-to-end data pipelines to streamline your data flow.


Zoho Analytics screenshot: Connect and analyze streaming data for real-time insights. Process streams from Google Pub/Sub, Kafka, PubNub and APIs.


Zoho Analytics screenshot: Build custom machine learning models with No-code assistant.


Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Piwik PRO is the first privacy-oriented alternative to Google Analytics. Created in 2013, Piwik PRO Analytics Suite allows for tracking web, app, product and intranet behavior of users. The platform ensures compliance with strict EU, US, Chinese and Russian data protection laws.

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

A/B Testing

Analytics

Augmented Analytics

Behavior Tracking

Campaign Management

Campaign Tracking

Conversion Tracking

Customer Database

Customer Journey Mapping

Customer Segmentation

Data Aggregation

Funnel Analysis

Indexing

Intelligent Search

Keyword Tracking

Machine Learning

Multi-Channel Data Collection

Pageview Tracking

Product Data Management

Real-Time Data

Real-Time Monitoring

Recommendations

Referral Tracking

Site Search Tracking

Tagging

Time on Site Tracking

Usage Tracking/Analytics

User Interaction Tracking

User Management

Visualization

Website Analytics

Google Analytics 360

Owner

I believe it is a great asset for  any business. Once setup it is extremely easy to use and gives valuable insights to improve and thrive your business.

SVP Marketing

I love that this is free and easy to use. It's important to set up goals and conversations and then track them over time.

Overall, positive experience using Google Analytics. Has some good points and is free for deployment,  and the reports and visualisation give a nice snapshot on the audience base.

I was having problems configuring my Google Analytics, and I couldn't figure out what was wrong.

Digital Marketing Specialist

I have used it for a few years now and it has been useful for each company I have worked with. It is great at giving free information on your company and website.

Owner 

I like that it shows you where most of your traffic comes from, what customers like to see and are looking at most often. It helps me to structure ads better as well.

PPC Strategist

Some reps seem to be less knowledgeable than you are. Some seem to completely misunderstand your questions and then fail to reinterpret.

Analytical Consultant

I am a huge fan of Google Analytics. It's very easy to implement and if you know how to use, it is very powerful.

Entrepreneur

I sincerely hope, they will keep the good work and add more features and make it a user-friendly tool and we will help them by recommending it to our friends and family members.

Analytics Manager

In addition my biggest frustration is the correspondence (or lack there of ) between GA and Search console.

Designer

In a way I see it as a problem are identifier that is incapable of identifying the problem itself.

Helpline Agent 

I love that you can earn a certificate to better understand how to use the application. I love that for small businesses that there is little to no cost.

Final art editor

The software has a great data visualization and helps you identify the best and worst-performing pages.

Zoho Analytics vs Google Analytics 360 Comparison (2026)

Zoho Analytics vs Google Analytics 360 Comparison (2026)

Zoho Analytics

Google Analytics 360

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives