GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.

Our commitment

Independent research methodology

Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

Learn more

Verified user reviews

GetApp maintains a proprietary database of millions of in-depth, verified user reviews across thousands of products in hundreds of software categories. Our data scientists apply advanced modeling techniques to identify key insights about products based on those reviews. We may also share aggregated ratings and select excerpts from those reviews throughout our site.

Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Learn more

How GetApp ensures transparency

GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.

Learn more

Camtasia vs Pictory Comparison (2026)

Add to Compare

Compare similar apps

Movavi Video Editor Plus

4.8

Adobe Premiere Pro

4.7

Riverside

4.8

Good recommendations?

Camtasia

Pictory

Overview

Camtasia is a screen recording and video making solution that allows users to create, edit & share videos. It is designed to help businesses create tutorials, demos & more. Users can record Mac & Windows device screens or webcams and add annotations, effects, or templates to customize design.

You can make, edit, and brand professional-quality videos from text, blogs, webinars, or screen recordings without having to know how to edit. Pictory's AI does storyboarding, stock photos, captions, voice-overs, ppt to video while still following SOC 2 and GDPR rules.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

179.88

/user

Per year

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.5

454

284

131

Value for money

Ease of use

Features

Customer support

77%

would recommend this app

4.8

163

136

Value for money

Ease of use

Features

Customer support

91%

would recommend this app

Pros

“It helps me produce client-ready software overviews much faster than traditional video editors do, and features like cursor smoothing and callouts add a polished, professional feel without requiring a lengthy editing process.”

Jerrid C.

CEO

“It has significantly reduced the time I spend creating administrative documentation by allowing me to replace lengthy written PRDs with concise, high-fidelity video walkthroughs.”

Jerrid C.

CEO

“The AI voice generation took so much editing of the script to get emphasis in the right places, and still so clearly sounded like AI - I did a comparison with ElevenLabs, expecting similar results, and found that I didn't need to make any edits to the original script to get back something that sounded far more natural.”

Sarah C.

Administrative Assistant but helping with Learning Resource production

Pros

“User-friendly AI video generator, saves huge time getting a video done based on other text and image content and having that video easily adjusted afterwards”

Svetla M.

Marketing manager

“Pictory has significantly increased my productivity, helping me produce valuable videos that resonate with my audience.”

Angie H.

Founder

“Also the option to add a blur filter between the stock video and the text would again lift this.”

Paul H.

Owner

Cons

“It also lacks the advanced editing capabilities you find in other software similar to it.”

Jean-Pierre N.

Instructional Designer

“The technical support group is not there on Fridays and the telephone hotline doesn't work. If you buy a Techsmith product, you will need to figure it out on your own.”

Scott C.

Director Research and Development

“The audio recording is terrible, I don't like how the license is tied in with a version so in order to collaborate across teams, everyone has to be on identical versions, I also don't love having to edit an old Camtasia project as a project file has a ton of directories associated and can get corrupted very easily.”

Monica B.

Product Manager

Cons

“I don't think there are enough British voiced ai voices - I also have struggles with the speed of speech and a general feeling that most lack a sales type presence.”

Paul H.

Owner

“I've noticed some bugs, specifically when you duplicate a video (I do this often because I first make a longer video then duplicate it to trim it and make a short version) you will often lose the the text from the original video and it will change it to the initial text created by AI when you use Article to video.”

Stephen R.

CIO

“One small downside is that sometimes finding specific features requires some searching, as they are not always immediately visible.”

Fernando B.

Sales and Marketing Director