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Arternal vs Primer Comparison (2026)

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Primer logo

Primer

Overview

As the only Revenue and Relationship driven software, our client's success is one that we share. We know that the top priority for art dealers is, of course, to sell art, and the best way to accomplish this is by focusing on their relationships.

Primer is an art gallery software that helps collectors, non-profit organizations, and artists manage inventory, consignments, sales, and much more.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

110

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

45

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

5.0

2

5

4

3

2

1

2

0

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

5.0

34

5

4

3

2

1

33

1

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

Not enoughreviews yet

Pros

“Managing inventory, contacts, and day-to-day admin tasks is straightforward without feeling overly complicated.”
MD

Madison D.

Gallery Assistant

“It is intuitive, and the customer service/assistance is swift and accurate.”
Verified reviewer profile picture

Takako T.

Owner

“The Primer team's extensive experience in the visual arts sector is evident in this product - it is completely fit for purpose, and approriate for any level of operation.”
MR

Mikhaela R.

Operations Manager

Cons

Not enoughreviews yet

Cons

Not enoughreviews yet

  • Vendor responds to reviews
  • Last review2 years ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features53
  • Activity Dashboard
  • Alerts/Notifications
  • Billing & Invoicing
  • Catalog Creation
  • Catalog Management
  • Collections Management
  • Commission Management
  • Consignment Management
  • Contact Database
  • Contact Management
  • Content Library
  • Customizable Branding
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Data Storage Management
  • Document Management
  • Document Storage
  • Document Templates
  • Drag & Drop
  • Email Management
  • Email Marketing
  • Filtering
  • For Art Galleries
  • Image Library
  • Interaction Tracking
  • Inventory Management
  • Inventory Tracking
  • Invoice Management
  • Lead Capture
  • Lead Management
  • Lead Qualification
  • Location Tracking
  • Marketing Automation
  • Mobile Access
  • Multi-Channel Communication
  • Multi-Currency
  • Online Catalog
  • Online Viewing Rooms
  • Personalization
  • Price/Margin Management
  • Product Catalog
  • Quotes/Estimates
  • Records Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Secure Data Storage
  • Segmentation
  • Stock Management
  • Summary Reports
  • Task Management
  • Third-Party Integrations
  • Total features37
  • Activity Dashboard
  • Alerts/Notifications
  • Billing & Invoicing
  • Catalog Creation
  • Catalog Management
  • Collections Management
  • Commission Management
  • Consignment Management
  • Contact Database
  • Contact Management
  • Content Library
  • Customizable Branding
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Data Storage Management
  • Document Management
  • Document Storage
  • Document Templates
  • Drag & Drop
  • Email Management
  • Email Marketing
  • Filtering
  • For Art Galleries
  • Image Library
  • Interaction Tracking
  • Inventory Management
  • Inventory Tracking
  • Invoice Management
  • Lead Capture
  • Lead Management
  • Lead Qualification
  • Location Tracking
  • Marketing Automation
  • Mobile Access
  • Multi-Channel Communication
  • Multi-Currency
  • Online Catalog
  • Online Viewing Rooms
  • Personalization
  • Price/Margin Management
  • Product Catalog
  • Quotes/Estimates
  • Records Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Secure Data Storage
  • Segmentation
  • Stock Management
  • Summary Reports
  • Task Management
  • Third-Party Integrations

Integrations

  • Total integrations7
  • Affirm
  • Auth0
  • Gmail
  • Google Workspace
  • Microsoft 365
  • Stripe
  • TaxJar
  • WhatsApp
  • Total integrations2
  • Affirm
  • Auth0
  • Gmail
  • Google Workspace
  • Microsoft 365
  • Stripe
  • TaxJar
  • WhatsApp