Marsello vs Capillary Loyalty+

Salesforce Sales Cloud

Mailchimp

EmployeeReferrals

Customer Loyalty

charles

Prime Cloud

Compare Marsello and Capillary Loyalty+ based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

Piggy is the all-in-one platform for increasing customer loyalty. Our software helps over 8.000 businesses worldwide to grow, by turning first-time interactions into lifelong relationships. 

Build your custom program, collect valuable data and automate your marketing - all from one dashboard.

charles assists companies in pioneering conversational commerce by integrating shop systems, chat apps, and bots in a single platform. Key features include lead distribution & qualification, analytics, human handover, one-to-one messaging, real-time conversations, multi-chat, automation, and more.

Increase customer retention with an omnichannel loyalty platform that plugs into all your sales channels. Connect your POS & eCommerce apps and run a world-class loyalty program right out of the box, then harness your loyalty data to send targeted marketing campaigns that drive sales.

Activity Dashboard

Activity Tracking

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Client Portal

Communication Management

Contact Management

Customer Accounts

Customer Activity Tracking

Customer Engagement

Customer Profiles

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable Reports

Customizable Templates

Data Import/Export

Digital Wallet

Discount Management

Drag & Drop

Email Campaign Management

Email Marketing

Email Tracking

For Small Businesses

Image Library

Lead Capture

List Management

Loyalty Cards

Loyalty Program

Marketing Automation

Member Portal

Membership Management

Mobile Access

Multi-Channel Communication

Multi-Channel Marketing

No-Card Loyalty System

Performance Metrics

Point of Sale (POS)

Promotions Management

QR Codes

Referral Tracking

Reporting & Statistics

Reporting/Analytics

Reviews Management

Rewards Management

Rewards Points

Rewards Program

ROI Tracking

Segmentation

SMS Marketing

Social Engagement

Social Media Integration

Social Promotion

Surveys & Feedback

Workflow Management

Marsello

Web-based

Windows

Owner

We are looking forward to contacting our customers with specific deals that will appeal to them. The over the phone customer support from Goody has been really great, very friendly (& tolerant.

2IC Challenge Oxford 

Good, relatively easy to learn. Good instructions and very helpful customer service from Goody which makes the overall experience fantastic.

Ties in quite well with out software which is always good. Staff at Goody are happy to help with any issues which is great.

dsag

Way too confusing for users, don't really even know what it is about. Just a bunch of bad screens that don't tell you anything.

Research Associate

It has saved me a huge amount of money of dining out and has also made me go out for lunch/dinner when I normally wouldn't have because i knew i could get a good discount.

I feel I can email or call and things get done straight away. Happy to help me to understand campaigns and all the features Goody has.

Venue Manager

I liked that is was so user friendly and was easy to teach to our staff (many of whom are young and need simple systems to follow). We also were walked through setup easily.

Restaurant Owner 

We have a very poor joining rate at our establishment. We have trained staff over and over again.

Director/Manager

Good overall system, integrated with VEND super easily.

Security Guard 

I have a key tag in my wallet as well in case I leave my phone in the car. It's good to see big chains like McDonald's using this software as well as the SME and Sole Traders.

Great Marketing Program works great with VEND.

Digital Marketing Manager

I've tried several different customer rewards programs and Marsello stands out by providing brilliantly designed assets (email, popups, etc.) and by integrating nicely with a POS.

Marsello is definitely one of the best Shopify apps out there, it's incredible how quickly it generates results.

Manager

Easy to use most place now have and i like the offers.

Director

Maybe and editing function when i make a mistake with peoples email addresses.

Hairdresser 

Easy to use, gives discounts and friendly services.

Office Manager

Unless you know how it works, it's not that user-friendly to the staff who have no tech savvy. Changes to the tablet confuse the older generation customers.

Avoid if you use woocommerce!!! We updated our woocommerce store and re-activated the Marsello API. Marsello then saw all the old orders as new orders as they had been assigned new ID's within woo.

Marsello screenshot: Marsello brings all your loyalty marketing into one place. Points, rewards and sales tracking all work seamlessly, in-store and online.

Marsello screenshot: Launch a world-class loyalty program right out of the box with omnichannel loyalty program software. Works in-store and online.

Marsello screenshot: Marsello is powered by your POS and eCommerce sales channels. Sync your in-store and online loyalty and order data for powerful omnichannel customer insights.

Marsello screenshot: Know your numbers with advanced loyalty and marketing analytics. See what marketing works, and understand your ROI, customer lifetime value, and repeat purchase rates at a glance.

Freelancers

Large Enterprises

Mid Size Business

Small Business

Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. The platform combines human sales professionals with AI-powered automation, data, and intelligence. This integrated solution is designed to help businesses of all sizes and industries.

Run a smart, data-driven referral program in just a fraction of the time you currently spend tracking referrals. Supercharge employee engagement in your program with gamification, campaigns, mobile referral tools, and more.

Prime Cloud by Loyalty Prime is a cloud-based loyalty program management solution that allows retail businesses to create, manage, and track customer loyalty programs. The platform also allows users to manage member accounts, promotions, rewards redemption, referrals, segmentation, campaigns & more.

Capillary Loyalty+ redefines loyalty management with AI-driven nudges, omnichannel communication, and behavior-based rules. It offers diverse incentivization methods, flexible tier management, and advanced analytics to boost customer engagement and retention.

Gamification

Gift Card Management

Capillary Loyalty+

Marketing

The best part about this product is its user friendly domain and their loyalty product.

Head of Marketing

B. the ability to assist the client to implement the best business practices through their system. C. easy and convenience of implementation.

This is a good system to keep score of everything related to customers as well as your own sales team.

Area Activation Manager

The team uses an impressive communication skills.

It's too vast in its features. Hence, their services have been broken down into small individual modules.

Head of CRM Operation, Partnership and Contact Center

In our first year there were many difficulties and many obstacles with the system, but now in our second year things are working more smoothly.

Head of IT

We have 2 brands that are having different characteristics and we had difficulty to implement the same point scheme that we wanted to implement.

Marsello vs Capillary Loyalty+ Comparison (2026)

Marsello

Capillary Loyalty+

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

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