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Capillary Technologies provides a B2B SaaS platform that helps power omnichannel loyalty management and customer engagement solutions across 30+ countries covering Middle East, SEA, India, China and the US. Capillary was founded in 2008 and is headquartered in Singapore with development centres in India and China. Capillary’s platform is being used by 400+ enterprises including the likes of Walmart, Yum! Brands, VF Corporation, Shell, Al-Futtaim Group, Petron, BPCL, VIG (Vietnam Investments Group) among many others. Capillary’s platform powers 35,000+ stores, 300+ million consumers and 100+ loyalty programs.
Typical customers
Platforms supported
Support options
Training options
Starting from
30000
/user
Per year
Starting from
No pricing info
Value for money
4.2
/5
20
Starting from
30000
/user
Per year
Value for money contenders
Functionality
4.3
/5
20
Total features
24
4 categories
Functionality contenders
Overall Rating
4.4
/5
20
Positive reviews
100
%
8
12
0
0
0
Overall rating contenders
Abhishek P.
Chemicals, 10,001+ employees
Used daily for 2+ years
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Been using for a long time. Have used many other tools like Unica, Adobe, Siebel in the past - however, this inexpensive tool with its simple interface scores on speed of execution, ease of use & support.
The Campaign Automation is absolutely easy to use and saves a lot of time. The reporting from the Campaign Tool is truly insightful.
Mobile Interface will be helpful for reviewing.
Oofrish V.
Retail, 51-200 employees
Used weekly for 2+ years
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Working on loyal customers is a given for any business. Hence one needs the tools to monitor it and take pro-active decisions to ensure that customers remain active, frequent & do not lapse. This is a good system to keep score of everything related to customers as well as your own sales team. However, the strategy still has to come from the business and data analyst and is not provided by the system.
The success of any software /system implementation depends not just on the software product but also on: a. the knowledge & expertise that Capillary as vendor have on the subject of "Loyalty" that their system is supposed to fulfill. b. the ability to assist the client to implement the best business practices through their system c. easy and convenience of implementation d. the exchange of industry knowledge to benefit all partners. It's very easy to use & accountability can be measured.
It's too vast in its features. Hence, their services have been broken down into small individual modules. However, this makes it a challenge to get access to everything & hence difficult to operate independently in absence of services from their team or an in-house resource dedicated for it.
Vinay S.
Retail, 501-1,000 employees
Used daily for 2+ years
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Easy to be adopted by the Stores as it is per customized level of their interest.
Complex system from backend reporting point view
abhishek m.
Retail, 1,001-5,000 employees
Used weekly for 2+ years
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In our category our focus is more on driving multiple visits and thus continuous engagement with all buyers.
The most important thing is that the software is flexible and thus works at multiple levels for the organisation. At store level and at headquarters for different asks. The ability to manage campaigns and deliver attribution is very important and Capillary has that.
Cross referencing multiple filters is not possible and requires the Capillary team to step in which is a bit of a letdown. Also would love if they built it to be having a lead management to CRM flow.
Varuna D.
Retail, 1,001-5,000 employees
Used daily for 1-2 years
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Great product and a great team behind it
Ability to perform campaigns with extensive amount of conditions / filters without our employees having access to the customer database. Capillary team will actively follow up and provide suggestions to run more campaigns to achieve the ROI. The system also provides a large number of reports which makes analyzing the trends as well as campaign performance easy
We have 2 brands that are having different characteristics and we had difficulty to implement the same point scheme that we wanted to implement. I believe this was mainly due to the IDR currency having high values for every transaction. But we managed to do workarounds that achieve what we needed