Keap vs Kit

Salesforce Sales Cloud

Mailchimp

ActiveCampaign

MailerLite

GetResponse

Drip

Compare Keap and Kit based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. 

Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. The platform combines human sales professionals with AI-powered automation, data, and intelligence. This integrated solution is designed to help businesses of all sizes and industries.

Step up to all-in-one sales & marketing solution designed for entrepreneurs, startups and larger teams. The platform organizes customer information and daily work in one place so teams have more time to focus on growing the business and delivering great service.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Alerts/Notifications

Appointment Management

Appointment Scheduling

Autoresponders

Availability Management

Batch Processing

Behavior Analytics

Billing & Invoicing

Business Process Automation

Calendar Management

Calendar Sync

Calendar/Reminder System

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Catalog Management

Channel Management

Chat/Messaging

Click Tracking

Client Database

Client Management

Collaboration Tools

Commenting/Notes

Communication Management

Confirmations/Reminders

Contact Database

Contact Management

Content Management

Conversion Rate Optimization

Conversion Tracking

Customer Accounts

Customer Database

Customer History

Customer Journey Mapping

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Customization

Dashboard

Data Import/Export

Data Security

Data Synchronization

Data Visualization

Design Management

Discount Management

Drag & Drop

Drip Campaigns

Dynamic Content

eCommerce Management

Electronic Payments

Email Campaign Management

Email Management

Email Marketing

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

File Management

For Financial Institutions

For Insurance Industry

For iPad Devices

For Real Estate Agencies

For Sales Teams/Organizations

For Small Businesses

For Startups

Forecasting

Form Builder

Forms Management

Image Library

Inbox Management

Interaction Tracking

Interactive Content

Inventory Management

Invoice Management

Landing Pages/Web Forms

Lead Capture

Lead Distribution

Lead Engagement

Lead Generation

Lead Management

Lead Notifications

Lead Nurturing

Lead Qualification

Lead Segmentation

List Management

Live Chat

Keap

Android

Web-based

iPad

iPhone

Digital Marketing Specialist 

The interface is clean and easy to use. On first impressions it looked like the re-brand from InfusionSoft was a move good to keep things more simple.

SVP Ops 

I love this product, it is the best when you get advanced marketing experience and a big mail list, you can really do magic with it with the advanced action based segmentation.

Owner

I had some great help with getting everything set up and I find the email automation system quite easy to use and understand, which is great as it has gotten me to do a lot more with automation.

Head of technical support

When you leave it idle, rather than timing out gracefully, you lose any unsaved info. I know that's more of a "my workflow, why the hell aren't you saving your work" issue, but it's still annoying.

owner

Sick and tired of paying money for something no one can make function and do what I need.

Sales and Market Development

Technical support for the most part has been great, they are very patient and friendly.

Infusionsoft refuses to make simple fixes. Terrible for business to business.

Prodcut Analyst

It is a good  tool for marketing campaigns and generating insights. Their CRM tool is also good and a have the required functionalities.

Paralegal

I like how easy it is to use. I like that you can change the dashboard and main screen to show only the information you want to see.

The system is horribly confusing so much so that their own people have no idea what they are doing. They don't test or check their own work.

jr sales rep

It especially great for startups (my case), since the price point is very reasonable and the customer service is exceptionally helpful. I would reccomend it to other colleagues 100.

Fitness manager 

This was easy to integrate with fix your funnel which i absolutely loved using. You were able to send multiple texts to gym members very easy and do a lot of cool things such as make groups etc.

As someone in business for 10+ yrs, this is a terrible experience.

I loved the tags and advanced segmentation I can do with my marketing funnel. I can tag users based on their actions.

Lots of third party integrations, and a robust API. Very helpful community for questions with actual developers there.

Recruiter

Over all very satisfied. It does exactly what we need it to do for our company and for the clients.

Poor integrations, could not load the data on an ongoing basis as we wanted to.

Director of Digital Marketing

This can make it difficult to manage if you have multiple types of tags.

Keap screenshot: Keap eCommerce setup

Keap screenshot: Keap contacts

Keap screenshot: Keap newsletter formats

Keap screenshot: Keap dashboard

Keap screenshot: Keap daily tasks

Keap screenshot: Keap contact records

Keap screenshot: Keap mobile-responsive email builder

Keap screenshot: Keap email templates

Keap screenshot: Keap rngagement tracking

Keap screenshot: Keap calendar and task management

Keap screenshot: Keap website visitor activity tracking

Keap screenshot: Keap sales & pipeline reports

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Affordable, comprehensive, and easy-to-use solution to  grow and engage audiences, create and sell courses, and turn ideas into income

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Meet Drip: the world’s first direct-to-people platform that enables community-driven brands to take direct control of each stage of their customer’s journey. From collecting a new visitor’s email to rewarding repeat buyers, Drip helps brand-focused marketers automate their growth stress-free.

Kit, formerly ConvertKit, is a marketing & lead generation automation solution aimed at professional bloggers, with opt-in forms, drip email marketing, landing pages, and more

Email Distribution

Email Sequences

Marketing Automation

Mobile Optimization

Prioritization

Reporting/Analytics

ROI Tracking

Segmentation

Tagging

Template Management

WYSIWYG Editor

Creative Consultant

Once I learned the software, ConvertKit became a pleasure to use. The feedback we got from our subscribers was fantastic.

Founder, Course Creator

Great experience overall. My sales are better because I can be super specific with who I'm emailing, based on their interests (links they've clicked, courses they're already enrolled in, etc.).

Blogger

The metrics feature is amazing - you always know if your emails were received well from your subscribers. I love the ability to have a series, to test your headlines, and to understand the analytics.

Writer 

Customer service is also amazing. They reply super fast and are eager to please.

It gets really frustrating trying to troubleshoot all of the scenarios and errors that can happen. Overly complex to deal with.

President

Terrible follow up a waste of time and a malfunctioning system. I was never alerted that a.

I am a huge fan of Convertkit. I think it is the best email marketing tool currently available.

Author

Great deliverability, great customer service, has all the features I want.

Digital Marketer

The platform is easy to navigate which makes it beginner friendly. The user has the ability to send emails to people knowing they are the exact ones to receive it through the use of tags and segments.

Personal Trainer

I love the ease of use, it allows me to deliver a message to my audience without having a complicated system.

Creative Motion Graphic Designer And WordPress Web Designer 

It also provides facilities to create visually appealing opt-in forms that are easy to integrate with tools like Elementor and others and can be beneficial for lead generation.

Founder

My favorite thing about convertkit are the easy to setup email automations. The visual builder makes it intuitive and clean.

I've repeated myself over the course of 5 days now and still can't get anyone to understand the issue. Let alone apologize for a mistake that looks like a glitch in their system.

Keap vs Kit Comparison (2026)

Keap vs Kit Comparison (2026)

Keap

Kit

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives