ConvertKit Pricing, Features, Reviews & Comparison of Alternatives

ConvertKit

Email marketing for online creators

4.65/5 (120 reviews)

ConvertKit overview

What is ConvertKit?

ConvertKit is a cloud-based lead generation and email marketing automation solution aimed at professional bloggers, podcasters, YouTubers, course creators, and other content-driven business owners. The application is designed to help users increase their email list and automate the drip email marketing process with custom opt-in forms, landing page templates, workflow automation rules, drag-and-drop email sequences, and more.

With ConvertKit, users can build responsive opt-in forms to embed in their website, which automatically adjust to match the width of where they are placed - at the ends of posts, in the sidebar, or elsewhere. An unlimited number of forms can be created, offering different incentives for signing up, and specific opt-in forms can be set for individual posts, allowing users to add post-specific calls to action. Three landing page templates are included, and users can customize text, colors, patterns and textures without coding, and add custom CSS to make any other changes.

ConvertKit allows users to set up and manage custom drip email marketing sequences, with control over email content, order, and delivery schedule. Emails can be personalized with subscribers’ details, using template tags to automatically fill the personalized fields. Users can drag-and-drop emails to rearrange the sequence order, and specify which days and times emails should be delivered at. Email broadcasts can also be sent out to the full list of subscribers, or custom segments, to announce new blog posts, product launches, discounts, and more. Custom segments can be saved for future use, and groups of subscribers can also be excluded from broadcasts, such as subscribers who have already purchased the product being advertised.
convertkit.com

Pricing

Starting from
$29/month
Pricing options
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia, China and 5 other markets, India, Japan, Germany, Brazil, Mexico

Supported languages

English
ConvertKit screenshot: ConvertKit allows users to create opt-in forms in a range of styles, including inline and slide in formsConvertKit Demo (2016)ConvertKit screenshot: Users can customize the design of their forms in ConvertKitConvertKit screenshot: ConvertKit includes multiple options for embedding forms in web pagesConvertKit screenshot: Users can create and manage drip email marketing campaigns in ConvertKitConvertKit screenshot: ConvertKit allows users to control on what days and times emails are sent outConvertKit screenshot: Users can add automation rules in ConvertKit to create automated workflowsConvertKit screenshot: ConvertKit allows users to add incentives to emails or send double opt-in emails to new subscribersConvertKit screenshot: Broadcast emails can be created in ConvertKit and sent to the full subscriber list or custom segmentsConvertKit screenshot: ConvertKit gives users insight into which emails have been sent to each subscriber, and which segments each subscriber is included inConvertKit screenshot: Users can view subscriber analytics for the past 30 days in ConvertKit

ConvertKit user reviews

Value for money
Features
Ease of use
Customer support
  4.3
  4.4
  4.3
  4.4
Amber Rose Monaco

Best Email Marketing Software

Used weekly for 2+ years
Reviewed 2020-11-30
Review Source: Capterra

ConvertKit has been the best email marketing software I've used. Even though there are free products, start with ConvertKit. You'll make the switch eventually so just start here.

Pros
My favorite feature of ConvertKit is how thorough everything is. For example, there are multiple ways to accomplish your goal, which means you can chose a method that works for you and be successful. The metrics feature is amazing - you always know if your emails were received well from your subscribers. I love the ability to have a series, to test your headlines, and to understand the analytics. The BEST feature is the tagging feature. You can have multiple businesses, lists, and passions but still use ONE product. Just use the tagging feature to give your subscribers identifying tags and you can send them curated emails based on what you know about them. I have used Aweber and Mailchimp - ConvertKit is best.

Cons
Sometimes the software can have a learning curve. There are robust features (which make the price VERY worth it), but knowing how to use everything can be challenging . There is a lot to remember. Yes, they have templates and guides and support, but it's still a bit to learn.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Michelle Grasek

Best email marketing platform I've found for marketing my online courses

Used daily for 2+ years
Reviewed 2021-02-11
Review Source: Capterra

Great experience overall. My sales are better because I can be super specific with who I'm emailing, based on their interests (links they've clicked, courses they're already enrolled in, etc.). I love that I can market specifically instead of blasting every sales email to every subscriber blindly. And I know my subscribers appreciate this, too.

Pros
I love that ConvertKit has so many capabilities. There are a million different ways you can tag or segment your audience, and it integrates with the other platform I use for selling my online courses, Thinkific. I really love that together with Thinkific, it knows which email subscribers have purchased what, and their interest (all based on tags I set up). I also love the step-by-step instructions that ConvertKit provides for setting up these processes.

Cons
There's a tiny learning curve when you first get into it. There are a LOT of features and capabilities, but once you get the hang of the basics you'll realize how much you can do with ConvertKit. Plus, there are great step-by-step tutorials offered by ConvertKit. And their Help Desk is actually helpful!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Amy Fedele

Lots of quirks, customer service is awful

Used daily for 2+ years
Reviewed 2021-02-04
Review Source: Capterra

Overall, it's an ok tool. A lot of the glitches have cost me money (i.e. sending coupons to my list and excluding purchasers... only to find out prior purchasers still received the email). I've had requests for "discounts" from people who have received these emails after purchasing a product at full price. They are not happy. When people get stuck in sequences they go "cold"... then I end up sending a reengagement sequence before removing from my list and these people get very mad too... they have been expecting to hear from me and think that I don't send to my list regularly. Overall I really feel like just a number to ConvertKit. They don't care about my business and charge a FORTUNE. I think this product has hurt my business, cost me money and soured my reputation. In my opinion if they are charging such a premium price it really should be top notch and this really falls short in a lot of ways. I really wish I thought long and hard before signing up with them as it's going to be a NIGHTMARE to switch. I feel really "stuck" with using them and it's such a nightmare to manage at this point.

Pros
I like the features this has - the visual automations are great. It gives you the ability to customize how your subscribers will go through your funnel. The forms are easy to create relatively easy to set up.

Cons
The system is really quirky. I often times get people "stuck" in my funnel where they opt out of a sequence and then are just sitting in an automation. It gets really frustrating trying to troubleshoot all of the scenarios and errors that can happen. Overly complex to deal with. I've noticed that certain things that should just work need special attention... like moving to the next part of an automation sequence when leaving another. Or "rules" you don't remember making end up messing up other tags or segments. There's literally no way to troubleshoot this stuff on your own the information is just not available so you'd have to go through every individual subscriber to see how they got stuck or got sent an email they shouldn't. If you're looking for support... GOOD LUCK. This is the worst support I've had. They have a chat and you get switched from person to person over the course of multiple days. They sometimes send an email with the support details, and if you reply to that apparently the chat people don't receive it. I've repeated myself over the course of 5 days now and still can't get anyone to understand the issue.... let alone apologize for a mistake that looks like a glitch in their system. I've asked for a manager and the people on the chat just ignore that. There's no phone number to call. It's like talking to a brick wall. I also don't like that there's very little you can do to customize emails. You really can't design them in any way.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

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Gina Lucia

Smarter email marketing

Used weekly for 1-2 years
Reviewed 2020-11-03
Review Source: Capterra

ConvertKit has been a great tool for my business over the years and I'll continue to use it moving forward. They update and adapt regularly so it's an email marketing service that's worth your time if you're thinking of investing or upgrading.

Pros
I've been using ConvertKit for a long time and in that time I've used it to get a little smarter when growing my email list. It's one thing to send weekly emails to your growing list, but it's another to segment specific users, tag them and put them into different categories so you can send them personalised emails. ConvertKit allows you to do all of this in a very user-friendly way. One of the key factors in sticking with ConvertKit for so long, was that it has automation at the heart. As online business owners, we don't always have the time to analyse data and manually sort subscribers so we can make more informed decisions. ConvertKit gives you the freedom to set up your own automations with a lot of flexibility, all so you can spend less time on marketing and more time in your business.

Cons
ConvertKit allows you to tag people who purchase products through their various integrations but it's a bit lacking in terms of data on this. You can see the products they've purchased, but you can't see where they came from. Which means it's much harder to see a holistic view of your marketing strategy with ConvertKit at the heart.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

Great email marketing platform if you are NOT a beginner.

Used occasionally for 2+ years
Reviewed 2020-10-05
Review Source: Capterra

I'm not an email marketing beginner, but I tried ConvertKit and I didn't stay with them. I found their platform to be overwhelming, clunky, and I did not like the way the emails to my subscribers looked. The emails are quite plain. As an online business coach for women with service-based businesses, I dont' want to be tinkering around for a long time trying to figure out how to use an email marketing platform i'm paying for and I also want my emails to stand out. ConvertKit doesn't do either of those things for me.

Pros
This is by far the best platform for organizing how you want your email series to be sent out as well as for tagging subscribers according to how they respond to your emails (like if they click on a button in your email to learn more, sign up for something, buy something, etc.). If you know what you're doing, this is an intuitive platform that allows you to keep track of what your subscribers are doing and then target them with the appropriate marketing.

Cons
I feel like ConvertKit isn't beginner friendly because when you first sign onto there the interface is too overwhelming. The positive is that they give you a lot of options as to what you can do in email marketing and then the negative is that they give you too much options so then, like I said, it just looks overwhelming as a platform to work with. They do have tutorials though as well as a trial so you can get to know the platform before you jump into the monthly fee that starts at $29.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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ConvertKit pricing

Starting from
$29/month
Pricing options
Subscription
View Pricing Plans

Pricing is based on the number of email subscribers.

Some example pricing tiers:
- Up to 1000 subscribers: $29 per month
- Up to 5000 subscribers: $79 per month
- Up to 10000 subscribers: $119 per month
- Up to 25000 subscribers: $199 per month
- Up to 55000 subscribers: $379 per month
- Up to 105000 subscribers: $679 per month

ConvertKit features

API
Campaign Segmentation
Customizable Branding
Drag & Drop Interface

Activity Dashboard (446 other apps)
Automatic Notifications (241 other apps)
Campaign Analysis (343 other apps)
Campaign Management (434 other apps)
Campaign Planning (224 other apps)
Content Management (321 other apps)
Customizable Templates (333 other apps)
Data Import/Export (294 other apps)
Engagement Analytics (295 other apps)
Monitoring (278 other apps)
Multi-Channel Marketing (269 other apps)
Real Time Analytics (272 other apps)
Reporting & Statistics (439 other apps)
Social Media Integration (339 other apps)
Template Management (226 other apps)
Third Party Integration (417 other apps)

Videos and tutorials

Additional information for ConvertKit

Key features of ConvertKit

  • Custom opt-in forms
  • Multiple incentives
  • Post-specific opt-in forms
  • Landing page templates
  • Visual editor
  • Customizable landing page design
  • Custom patterns & textures
  • Custom CSS
  • Drag-and-drop interface
  • Email scheduling
  • Drip email marketing
  • Email sequences
  • Broadcasts
  • Custom segmenting
  • Personalized messages
  • Automation rules
  • Automation blueprints
  • Open rate tracking
  • Click through tracking
  • Subscriber exclusion
View All Features

Benefits

Users can set up automation rules to create automated workflows, triggered by new subscriptions, completed courses, product purchases, or any other event.

Automation blueprints are included to assist users in setting up automation workflows, covering onboarding, webinars, product pitches, automated launches, and more.

Multiple opt-in forms can be created, with different incentives, and users can set custom opt-in forms with specific calls to action for individual posts.

Three landing page templates are included, with a visual editor for users to customize text and colors, upload images, and add patterns or textures, and users can also make additional changes with custom CSS.

Drip email sequences can be created, scheduled for delivery on specific days and times, and reordered by dragging-and-dropping individual emails in the sequence.