ConvertKit is a cloud-based lead generation and email marketing automation solution aimed at professional bloggers, podcasters, YouTubers, course creators, and other content-driven business owners. The application is designed to help users increase their email list and automate the drip email marketing process with custom opt-in forms, landing page templates, workflow automation rules, drag-and-drop email sequences, and more.
With ConvertKit, users can build responsive opt-in forms to embed in their website, which automatically adjust to match the width of where they are placed - at the ends of posts, in the sidebar, or elsewhere. An unlimited number of forms can be created, offering different incentives for signing up, and specific opt-in forms can be set for individual posts, allowing users to add post-specific calls to action. Three landing page templates are included, and users can customize text, colors, patterns and textures without coding, and add custom CSS to make any other changes.
ConvertKit allows users to set up and manage custom drip email marketing sequences, with control over email content, order, and delivery schedule. Emails can be personalized with subscribers’ details, using template tags to automatically fill the personalized fields. Users can drag-and-drop emails to rearrange the sequence order, and specify which days and times emails should be delivered at. Email broadcasts can also be sent out to the full list of subscribers, or custom segments, to announce new blog posts, product launches, discounts, and more. Custom segments can be saved for future use, and groups of subscribers can also be excluded from broadcasts, such as subscribers who have already purchased the product being advertised.