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ConvertKit Pricing, Features, Reviews and Alternatives

ConvertKit product overview

Price starts from

29

Per month

Per Feature

What is ConvertKit?

ConvertKit is a cloud-based lead generation and email marketing automation solution aimed at professional bloggers, podcasters, YouTubers, course creators, and other content-driven business owners. The application is designed to help users increase their email list and automate the drip email marketing process with custom opt-in forms, landing page templates, workflow automation rules, drag-and-drop email sequences, and more.

Key benefits of using ConvertKit

  • Users can set up automation rules to create automated workflows, triggered by new subscriptions, completed courses, product purchases, or any other event.

  • Automation blueprints are included to assist users in setting up automation workflows, covering onboarding, webinars, product pitches, automated launches, and more.

  • Multiple opt-in forms can be created, with different incentives, and users can set custom opt-in forms with specific calls to action for individual posts.

  • Three landing page templates are included, with a visual editor for users to customize text and colors, upload images, and add patterns or textures, and users can also make additional changes with custom CSS.

  • Drip email sequences can be created, scheduled for delivery on specific days and times, and reordered by dragging-and-dropping individual emails in the sequence.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Email/Help Desk
    Chat
    Knowledge Base
    Phone Support

    Training options

    Live Online
    Documentation
    Webinars

    ConvertKit pricing information

    Value for money

    4.3

    /5

    145

    Starting from

    29

    Per month

    Per Feature

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    ConvertKit features

    Functionality

    4.4

    /5

    145

    Total features

    32

    3 categories

    Most valued features by users

    Reporting/Analytics
    Campaign Management
    API
    Customizable Branding
    Template Management
    Contact Management
    Drag & Drop
    Click Tracking

    ConvertKit users reviews

    Overall Rating

    4.7

    /5

    145

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.84/10
    Rating distribution

    5

    4

    3

    2

    1

    110

    25

    7

    2

    1

    Pros
    Once I learned the software, ConvertKit became a pleasure to use. The feedback we got from our subscribers was fantastic.

    AR

    Anonymous Reviewer

    Great experience overall. My sales are better because I can be super specific with who I'm emailing, based on their interests (links they've clicked, courses they're already enrolled in, etc.).

    MG

    Michelle G.

    The metrics feature is amazing - you always know if your emails were received well from your subscribers. I love the ability to have a series, to test your headlines, and to understand the analytics.
    AvatarImg

    Amber Rose M.

    Cons
    It gets really frustrating trying to troubleshoot all of the scenarios and errors that can happen. Overly complex to deal with.

    AF

    Amy F.

    Terrible follow up a waste of time and a malfunctioning system. I was never alerted that a.

    AR

    Anonymous Reviewer

    I've repeated myself over the course of 5 days now and still can't get anyone to understand the issue. Let alone apologize for a mistake that looks like a glitch in their system.

    AF

    Amy F.

    Overall rating contenders

    Overall Rating

    Officially Obsessed

    Reviewed 5 months ago

    Transcript

    Megan: Hi, my name is Megan. I'm a small business owner and I give ConvertKit five out of five. If you'd...

    AvatarImg
    AvatarImg

    Brynna H.

    Health coach

    Health, Wellness and Fitness, self-employed

    Review source

    Overall Rating

    Where have you been all my life??

    Reviewed 2 years ago

    Transcript

    Brynna H.: Hi, my name is Brynna, and I am a personal coach in the health and wellness industry. And...

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Best Email Marketing Software

    Reviewed a year ago

    ConvertKit has been the best email marketing software I've used. Even though there are free products, start with ConvertKit. You'll make the switch eventually so just start here.

    Pros

    My favorite feature of ConvertKit is how thorough everything is. For example, there are multiple ways to accomplish your goal, which means you can chose a method that works for you and be successful. The metrics feature is amazing - you always know if your emails were received well from your subscribers. I love the ability to have a series, to test your headlines, and to understand the analytics. The BEST feature is the tagging feature. You can have multiple businesses, lists, and passions but still use ONE product. Just use the tagging feature to give your subscribers identifying tags and you can send them curated emails based on what you know about them. I have used Aweber and Mailchimp - ConvertKit is best.

    Cons

    Sometimes the software can have a learning curve. There are robust features (which make the price VERY worth it), but knowing how to use everything can be challenging . There is a lot to remember. Yes, they have templates and guides and support, but it's still a bit to learn.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Convert to ConvertKIt

    Reviewed 2 months ago

    I'm a convert! And, I recommend it to everyone who wants to grow a list.

    Pros

    I think the tech support is the most helpful feature. The tutorials are great. And if I can't make something work, I send an email to support describing my problem/question and they send back step-by-step instructions for fixing the problem!!! The response time is very quick, often in a few hours - I think this is super responsive. Also, when you change to ConvertKit from another platform they migrate...

    Cons

    I had a little trouble figuring out how to customize the text at bottom of my emails, the update subscriber info and unsubscribe. I got it figured out but it took me an hour or so.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support

    Share this review:

    Lots of quirks, customer service is awful

    Reviewed a year ago

    Overall, it's an ok tool. A lot of the glitches have cost me money (i.e. sending coupons to my list and excluding purchasers... only to find out prior purchasers still received the email). I've had requests for "discounts" from people who have received these emails after purchasing a product at full price. They are not happy. When people get stuck in sequences they go "cold"... then I end up sending...

    Pros

    I like the features this has - the visual automations are great. It gives you the ability to customize how your subscribers will go through your funnel. The forms are easy to create relatively easy to set up.

    Cons

    The system is really quirky. I often times get people "stuck" in my funnel where they opt out of a sequence and then are just sitting in an automation. It gets really frustrating trying to troubleshoot all of the scenarios and errors that can happen. Overly complex to deal with. I've noticed that certain things that should just work need special attention... like moving to the next part of an automation...

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7/10

    Share this review:

    Industry-leading deliverability is true

    Reviewed 2 months ago

    I am happy with Convertkit. It is easy to use, and I like its landing page templates.

    Pros

    I have used several different e-mail marketing platforms besides Convertkit and so far, I am impressed with their deliverability. The open rate is higher with Convertkit than the ones with other platforms. They also have blog articles, tutorial/webinars and how-to guides. Those are very helpful for people who are not familiar with e-mail marketing yet.

    Cons

    They have a free plan but you can not use the "Automated funnels & sequences" feature with the free plan. I wish they had more features for the free plan.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    A real step up from our last email marketing solution

    Reviewed 2 years ago

    I was previously using Aweber and needed to switch after an as-yet-unexplained technical glitch did realy damage to a product launch. The move to ConvertKit was smooth and I wish I'd done it years ago - the cost is slightly lower too for my 10,000 subscribers.

    Pros

    ConvertKit is very intuitive to use and hides a lot of functionality behind a straightforward user interface. Tutorial videos for each area of the software help considerably with the learning curve. The feature-set it really well-thought-out and allows you to be really creative with your email marketing. I particularly like the easy way to send a broadcast email a second time to those who didn't open it the first - it really adds to the value of each email.

    Cons

    I've found little to criticise before beyond the fact the on-boarding was quite hands-off. Support is very good quality but the responses could, I suppose, be a little quicker.

    ConvertKit FAQs and common questions

    Q. What type of pricing plans does ConvertKit offer?

    ConvertKit has the following pricing plans:
    Starting from: $29.00/month
    Pricing model: Subscription
    Free Trial: Available


    Q. Who are the typical users of ConvertKit?

    ConvertKit has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Small Business


    Q. What languages does ConvertKit support?

    ConvertKit supports the following languages:
    English


    Q. Does ConvertKit offer an API?

    Yes, ConvertKit has an API available for use.


    Q. What other apps does ConvertKit integrate with?

    ConvertKit integrates with the following applications:
    MemberMouse, Teachable, WooCommerce, MailMunch, Sumo, Zapier, Unbounce, aMember Pro, Wunderkind, Acuity Scheduling, WordPress, Gravity Forms, Wistia, Leadpages, Thinkific, OptimizePress, Shopify


    Q. What level of support does ConvertKit offer?

    ConvertKit offers the following support options:
    Email/Help Desk, Chat, Knowledge Base, Phone Support

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