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Kangaroo vs Scratcher Comparison (2026)

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Kangaroo logo

Kangaroo

Scratcher logo

Scratcher

Overview

Kangaroo’s powerful loyalty marketing solution can be completely customized to engage customers via personalized offers and rewards, automated marketing, digital gift cards, branded app, custom omnichannel experience & robust reporting. Kangaroo is available in English, French, Spanish & Portuguese.

Scratcher is a gamification platform designed for marketers, e-commerce, and businesses. It includes a drag-and-drop editor enabling merchants to design, set up, and manage their interactive customer experiences.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

79

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

399

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.9

266

5

4

3

2

1

233

31

1

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
88%
would recommend this app

5.0

2

5

4

3

2

1

2

0

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

“We liked the flexibility to customise points, rewards, and customer tiers, and the dashboard is simple to use for tracking customer activity.”
NE

Nour E.

Owner manager

“We just started using Kangaroo and I love that it automatically applies points to customers accounts and does not rely on our sales people to manually enter them.”
JM

Jenny M.

Owner

“There are other small things that could be improved as well, such as (1) adding the option to clear customer points after a certain timeframe, e.g. a year after they acquired said points, (2) showing US zip codes in customer addresses, and (3) the ability to re-order active offers.”
EG

Erin G.

Marketing Specialist

Pros

Not enoughreviews yet

Cons

“Sometimes the syncing between in-store and online customers is slow, which can create duplicate accounts or delays in points showing up.”
NE

Nour E.

Owner manager

“Not being able to adjust or change tiers without starting the customers back to 0.I wish it was easier to make changes without it effecting the customers points.”
RG

Rudy G.

owner

“Additionally, sometimes, when logging into our account through Kangaroo, we have to wait for a second, reload the site, and log in again for it to pull up.”
DH

Donna H.

Owner

Cons

Not enoughreviews yet

  • Vendor responds to reviews
  • Last review5 days ago
  • Vendor responds to reviews
  • Last reviewa year ago

Key features

  • Total features119
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Automated Scheduling
  • Awards Management
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Churn Management
  • Client Portal
  • Communication Management
  • Community Management
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Management
  • Contest Management
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Management
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Email Management
  • Email Marketing
  • Email Reminders
  • Email Templates
  • Employee Engagement
  • Employee Reward Programs
  • Engagement Tracking
  • Event Triggered Actions
  • Features
  • Feedback Management
  • For Marketers
  • For Sales Teams/Organizations
  • For Small Businesses
  • For Training/Education
  • Forms Management
  • Gamification
  • Gift Card Management
  • Goal Setting/Tracking
  • Incentive Management
  • Interactive Content
  • Knowledge Management
  • Lead Generation
  • Leaderboards
  • Learning Management
  • Live Chat
  • Loyalty Cards
  • Loyalty Program
  • MMS
  • Marketing Automation
  • Mass Texting
  • Member Portal
  • Membership Management
  • Mobile Access
  • Mobile Alerts
  • Mobile Coupons
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Language
  • Multi-Location
  • Multi-Store
  • NPS Survey Structure
  • Negative Feedback Management
  • Online Forms
  • Performance Management
  • Performance Metrics
  • Personalization
  • Point of Sale (POS)
  • Point of Sale (POS) Integration
  • Predictive Analytics
  • Progress Tracking
  • Promotions Management
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Rewards Management
  • Rewards Program
  • SMS Marketing
  • SMS Messaging
  • Scheduled Messaging
  • Segmentation
  • Sentiment Analysis
  • Shortcodes
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Survey/Poll Management
  • Surveys & Feedback
  • Sweepstakes
  • Tagging
  • Template Management
  • Text Analysis
  • Third-Party Integrations
  • Transaction History
  • Trend Analysis
  • Visual Analytics
  • Web Forms
  • Websites
  • Widgets
  • Workflow Management
  • eCommerce Management
  • Total features64
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Automated Scheduling
  • Awards Management
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Churn Management
  • Client Portal
  • Communication Management
  • Community Management
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Management
  • Contest Management
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Management
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Email Management
  • Email Marketing
  • Email Reminders
  • Email Templates
  • Employee Engagement
  • Employee Reward Programs
  • Engagement Tracking
  • Event Triggered Actions
  • Features
  • Feedback Management
  • For Marketers
  • For Sales Teams/Organizations
  • For Small Businesses
  • For Training/Education
  • Forms Management
  • Gamification
  • Gift Card Management
  • Goal Setting/Tracking
  • Incentive Management
  • Interactive Content
  • Knowledge Management
  • Lead Generation
  • Leaderboards
  • Learning Management
  • Live Chat
  • Loyalty Cards
  • Loyalty Program
  • MMS
  • Marketing Automation
  • Mass Texting
  • Member Portal
  • Membership Management
  • Mobile Access
  • Mobile Alerts
  • Mobile Coupons
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Language
  • Multi-Location
  • Multi-Store
  • NPS Survey Structure
  • Negative Feedback Management
  • Online Forms
  • Performance Management
  • Performance Metrics
  • Personalization
  • Point of Sale (POS)
  • Point of Sale (POS) Integration
  • Predictive Analytics
  • Progress Tracking
  • Promotions Management
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Rewards Management
  • Rewards Program
  • SMS Marketing
  • SMS Messaging
  • Scheduled Messaging
  • Segmentation
  • Sentiment Analysis
  • Shortcodes
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Survey/Poll Management
  • Surveys & Feedback
  • Sweepstakes
  • Tagging
  • Template Management
  • Text Analysis
  • Third-Party Integrations
  • Transaction History
  • Trend Analysis
  • Visual Analytics
  • Web Forms
  • Websites
  • Widgets
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations10
  • APSIS One
  • ActiveCampaign
  • ActiveTrail
  • Adobe Commerce
  • Agillic
  • Amazon API Gateway
  • Asana
  • BigCommerce
  • Bloomreach
  • Campaign Monitor by Marigold
  • Constant Contact
  • Gorgias
  • Hello Retail
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Iterable
  • Klaviyo
  • Lightspeed Retail
  • MarketingPlatform
  • Pepperi
  • Podio
  • SAP Engagement Cloud (formerly SAP Emarsys)
  • Salesforce Starter
  • Shopify
  • Voyado
  • WooCommerce
  • Zapier
  • monday AI Work Platform
  • Total integrations20
  • APSIS One
  • ActiveCampaign
  • ActiveTrail
  • Adobe Commerce
  • Agillic
  • Amazon API Gateway
  • Asana
  • BigCommerce
  • Bloomreach
  • Campaign Monitor by Marigold
  • Constant Contact
  • Gorgias
  • Hello Retail
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Iterable
  • Klaviyo
  • Lightspeed Retail
  • MarketingPlatform
  • Pepperi
  • Podio
  • SAP Engagement Cloud (formerly SAP Emarsys)
  • Salesforce Starter
  • Shopify
  • Voyado
  • WooCommerce
  • Zapier
  • monday AI Work Platform

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