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Smile.io vs Kangaroo Comparison (2026)

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Smile.io

Kangaroo

Overview

The leading loyalty platform for ambitious Shopify brands. Join thousands of Shopify Plus businesses accelerating growth through modern loyalty programs. Optimized for Shopify at scale.

Kangaroo’s powerful loyalty marketing solution can be completely customized to engage customers via personalized offers and rewards, automated marketing, digital gift cards, branded app, custom omnichannel experience & robust reporting. Kangaroo is available in English, French, Spanish & Portuguese.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.9

Value for money

Ease of use

Features

Customer support

89%

would recommend this app

4.9

261

228

Value for money

Ease of use

Features

Customer support

88%

would recommend this app

Pros

“A standout benefit for me is the Shopify POS integration: in-store customers can earn and redeem points at the counter with no awkward workarounds, so the online and offline experiences stay perfectly in sync.”

Francesco M.

Co-founder, CEO

“It plugs straight into Shopify, works out of the box, and lets us reward customers for the actions that actually matter—sign-ups, orders, repeat purchases—without needing custom development or constant tweaking.”

Beverley K.

Office and Operations Assistant

“its a great option for people with bigger stores wanting an ease free rewards system, its seamless to use on the site and customers never have issues, plus my fave feature is the integration on the checkout page.”

Jacky M.

Operations Manager

Pros

“We loved the ability to create unique rewards and automate marketing campaigns to target different customer behaviors, which is critical for an e-commerce store like ours.”

Nour H.

Online Shop Admin

“We liked the flexibility to customise points, rewards, and customer tiers, and the dashboard is simple to use for tracking customer activity.”

Nour E.

Owner manager

“Platform Flexibility and Features: The app allows for a deep level of customization on our specific needs for petshoplebanon.com.”

Nour H.

Online Shop Admin

Cons

“The main downside is that some of the more advanced features are behind higher-tier plans, which can feel limiting if you want full flexibility without paying extra.”

Beverley K.

Office and Operations Assistant

“Also if you don't have the floating bubble (mine is in menu) it does take time to load so customers often have questions about that.”

Diana F.

Founder

“I would love to see a little more investment in the multicurrency program - currently it is limited to percentage off and in a multicurrency store it is harmful”

Richard B.

CEO

Cons

“Sometimes the syncing between in-store and online customers is slow, which can create duplicate accounts or delays in points showing up.”

Nour E.

Owner manager

“Not being able to adjust or change tiers without starting the customers back to 0.I wish it was easier to make changes without it effecting the customers points.”

Rudy G.

owner

“Additionally, sometimes, when logging into our account through Kangaroo, we have to wait for a second, reload the site, and log in again for it to pull up.”

Donna H.

Owner