Name: Loyal Zoo
Rating: 4.413461538461538 (104 reviews)

Loyal Zoo vs Braze

SumUp

Salesforce Marketing Cloud

Iterable

CleverTap

Cognigy.AI

charles

Compare Loyal Zoo and Braze based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

AppsFlyer

AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.

Braze

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands that they love. 

SlickText

SlickText is a text message marketing platform that enables businesses to communicate with their audiences through SMS and MMS campaigns. The software includes features such as mass texting capabilities, automated workflows with a drag-and-drop builder, audience segmentation tools, and one-on-one conversational messaging through an inbox system. It offers list growth tools including website popups, web forms, QR codes, and keyword-based opt-ins for subscriber acquisition.

Run your own digital loyalty card and keep customers coming back, just like the big brands. Ideal for cafes, restaurants, beauty salons, vaping bars, retail...

Activity Tracking

Alerts/Notifications

Campaign Management

Communication Management

Customer History

Customer Profiles

Customizable Branding

Data Import/Export

Engagement Tracking

Live Chat

Loyalty Cards

Loyalty Program

Membership Management

Mobile Alerts

Multi-Channel Marketing

Point of Sale (POS)

Promotions Management

Real-Time Data

Real-Time Notifications

Reporting/Analytics

Rewards Management

SMS Marketing

Social Promotion

Loyal Zoo

iPhone

iPad

Android

Windows

Web-based

Digital Loyalty

Prime Loyalty

General Manager

We we liked least about loyal zoo is that the software will delete accounts that have been inactive for more than 1 month.

We were looking for software that allowed us to have customers cards on file with the card still secure.

Owner

I am a travelling photographer and videographer for dancing and events so my customers purchase both face to face and online. Because the software is designed for brick and mortar businesses, you have to be within a short distance to "check in" through the application.

Within 2 weeks I have been able to set this system up, connect it to both my online order forms and face to face purchasing system and even managed to link a login page to my website so customers can easily check in with us at any time to see their points balance and rewards.

Managing Director 

App is not big enough to draw in new customers only your existing customers.

Business Owner 

I like the way it integrates with my current epos system so that I can issue loyalty points as people shop.

Owner 

Can't use it offline or when internet fails

The clients agree to the promos during the sign-up process and can easily unsubscribe within a promo email.

I have been able to issue loyalty points without the need for loyalty cards which are expensive to print and annoying for customers.   

You cannot control that algorithm or place a person into a category manually when just implementing the system at your business.

I like the email marketing - just one email a week to promote may offers to loyalty customers ensures they keep returning.

There is also an admin panel where you can see all the trends and general business settings.  

Everyone has hundreds of apps these days,  offering another one for a rare usage goes with resistance and unnecessary steps.

Great interface to manage and award points to customers.

be aware - if you lose you password you need their assistance to get your login back.

I wish there was an integration with e-commerce platforms.

President

There is a lag when putting in customer info sow end up creating duplicate accounts when the info doesn't pop up in time.

I love the ease of use, and having the ability to add/subtract reward points from anywhere!

We still get kick backs from customer after purchase (phone call, social media message, return visit) with them saying they didn't get their points.  

A few things that I wish could be changed or added to the app:

One time a person comes as a VIP and another, as New and you can't really explain why.

I would like to be able to change the rate of regular rewards from 1:$1 to something else, preferably customizable based on my preferences.

We are currently not using this option at all.

There are couple of times at the beginning when we were trying to enter new customers and an existing customer's profile was still open.

I also wasn't able to show the staff what it would look like prior to the run to prep them for what to look for.

I would also like to have an auto-add of points when someone registers for the rewards program.

Coffee Shop Co-Owner

The aesthetics, back end, and website widget option definitely need work.

The only problem I have had is the glitches with updates. But they iron these out relatively quickly.

This window also makes it impossible to enter in any customers info.

Pres

Would like to Be able  to use partial points for our clients. And the rest of points not disappear

owner

only 2 text messages a month, wish at a minimum one every week.

We have 2 locations and I want to run the same promo for both.  

There was one problem when I was away from work and I needed to look up a client but forgot my password.

manager

it doesn't automatically pull up customers unless  we search for them

Very happy with the service so far and look forward to using this system a lot more in 2022!

Our promos from one location to another were almost identical, but not quite.  

Director

This is a fantastic product and I can't wait to see what's in store for the future!

Purchasing Manager

Management and employees overall like Loyalzoo, but when we are busy it's easy to forget to add customers points.

Sales Manager

Customer repeats, easy to operate, great way to offer loyal customer incentives

Director 

Expensive seen as you don’t get any sms with your subscription and cost double to do so!!

It was annoying that I couldn't copy and paste the promo.  

I had to assemble it from scratch which took about 30 minutes.  

everything thing has to be manually put in and looked up.

it has an app so our customer know their points

Co-owner

What I like the most is how it integrated so smoothly with our Clover POS.

Lot of similar apps give you free sms so very disappointed

Easy features for customers to use points and redeem

I love that this program integrates seamlessly with my POS system and it's very simple and easy to use.

Customer Loyalty

Reward System

Security and Access Control

Promotion

Bugs and Issues

Manual Entry

Integrations

Automation

User History

Small Business

Mid-size Business

Freelancers

Loyalzoo

Brevo

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

Gmail

Gmail is a free, advertising-supported email service offered as part of Google Workspace (formerly G Suite), with 15GB of storage, color-coded inbox filters, and 'unsend' button

Mailchimp

Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

A/B Testing

App Notifications

Campaign Analytics

Campaign Planning

Campaign Scheduling

Channel Management

Contact Management

Content Management

Contextual Targeting

Customer Engagement

Customer Journey Mapping

Customer Segmentation

Customizable CTAs

Customizable Reports

Customizable Templates

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Management

Email Marketing

Email Sequences

Event Triggered Actions

GDPR Compliance

Generative AI

Geotargeting

HTML Editor

Landing Pages/Web Forms

List Management

Marketing Automation

Messaging

Mobile Optimization

Multi-Campaign

Multi-Channel Communication

Multivariate Testing

Personalization

Preview Functionality

Push Notifications

Real-Time Analytics

ROI Tracking

Sales Analytics

Segmentation

SMS Notifications

Subscriber Management

Template Management

Web Notifications

WYSIWYG Editor

Basic

CRM Lead

It enables us to optimize customer journeys, run reliable A/B tests, and closely track engagement and revenue impact. While there are occasional challenges with usability and the overhead of maintaining clean templates, the platform’s flexibility and performance outweigh these downsides.

Customer Service Representative

The combination of real‑time / event‑driven capabilities + strong segmentation + cross‑channel messaging — when set up well, you can treat customers very contextually: responding to actions, in the right channel, with relevant content.

Implementation requires technical/data/engineering resources; for non‑technical teams, some of the advanced features (events, integrations, dynamic content, liquid templating) can have a learning curve.

Senior Marketing Automation Executive

It empowers non-technical teams to move quickly while still giving room for advanced use cases through Liquid, Connected Content, and Currents integrations.

Senior Product Manager

The ability to use Liquid for personalization has helped us create more tailored experiences, & the email template builder is both robust & flexible.

Intuitive platform (sending messages & building segments); easy to export data; Liquid allows for personalized content; email template builder is robust & flexible; support team is excellent – thorough, fast, & helpful

We use it daily to manage our email contacts and send many types of emails for our local business and ourselves.

It centralizes multi-channel orchestration across email, push, in-app messaging, and more, making it easy to build sophisticated journeys.

Manager - Email Marketing Operations

braze’s real-time data streaming and event-based triggers make it easy to act on user behavior instantly, which is crucial for timely, relevant messaging.

Digital Content Manager

Braze allows me to schedule push alerts when I am not in the office, particularly on weekends.

Head of Digital Transformation

The current integration with our own digital ID is still subpar, this makes it difficult to track which customer profile braze is using on our campaigns, as one customer can have multiple profiles, the support from braze engineers on this regard could be better.

I like Braze´s great potential to integrate multiple data sources to leverage the power of our data streams and data models, which allows to convert them into meaninful smart marketing campaigns, to deliver the right message/nbo/nba at the right time or event, and with a meaninful feedback cycle to craft better customers journeys across all our business units.

Exporting key metrics like deliverability, engagement, & conversion data is straightforward, which makes performance tracking simple.

Consumer Retention

Braze documentation on their website is pretty detailed and helpful, and their dedicated solutions consultants are quite helpful.

Marketing Operations Manager

For example, after launching a canvas, it is hard to update a few things: conversion events, action paths, experiment paths, etc.

That said, I’ve also seen where Braze hits limitations—reporting depth, testing capabilities, and scaling complex logic across campaigns can be areas of friction.

Marketing Technology Associate Manager

The UI I like the most, and the possibility of integrating different app to Braze trough lots of native connectors.

Loyal Zoo vs Braze Comparison (2026)

Loyal Zoo

Braze

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

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