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Propello Cloud
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
White-label reward-driven customer loyalty platform
Table of Contents
Propello Cloud - 2026 Pricing, Features, Reviews & Alternatives


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Last updated: January 2026
Propello Cloud overview
What is Propello Cloud?
The Propello 'always on' customer rewards platform allows you to generate massive value at scale, giving your customers immediate access to incentives whether you have an audience of 1,000 or 1,000,000+.
Use our fully-customisable rewards platform to supercharge your rewards programme and create highly personalised experiences. The message, branding, content, and gamification options available on the Propello platform provide the flexibility to adjust your rewards programme as required.
Organisations looking to start from scratch can leverage Propello’s rich rewards database, support team, and extensive technical resources to reduce time-to-market. This gives you a structure to increase consumer engagement and strengthen existing brand alliances.
If your organisation already has partnerships in place, you can import and store your rewards in a closed network programme on the Propello platform, where you can also monitor user engagement in real-time, launch campaigns, and compile a comprehensive data set on what emotionally resonates with your target demographic. This means you can focus all your attention on partner-based acquisition rather than allocating resources to the programme's technical and marketing requirements.
Customer engagement and cost savings data will also be readily accessible via a dedicated dashboard. With Propello, you can easily scan through which categories are the most popular with customers and how much money the average user is saving. Having this data helps you assess how Propello is impacting your business and its customers.
You can make informed decisions on what is working and what needs adjusting thanks to our reporting dashboard. With relevant campaign data always available, everyone involved in making important decisions will have access to the most recent, accurate, and clear data. Besides access to real-time information across dashboards, our users are alerted via widgets whenever new information, such as a sale, enters the system. As a result, you can rest assured that your KPIs and business goals are always trackable at a glance.
Real-time tracking and reporting also provide full transparency into the performance of your partners, allowing you to maximise the effectiveness of your loyalty programme. Analyse the effectiveness of your partners without much effort and identify the ones that are most relevant to your customers.
Marketing reach and budget are also considerably increased by using the Propello platform as a vehicle to establish a barter exchange and monetise closely-matched brand partners, ultimately leading to increased customer acquisition.
While you provide your customers with discounts on everything from vacations to clothing and electronics, our white-label platform is here to help you cultivate a good relationship with them. Make your offerings appealing and set yourself apart from the competition with our customer loyalty solution that can be tailored to your specific needs. With Propello, you can attract a loyal following of ready-to-buy consumers and incentivise them to do business with you.
Propello’s API reward engine allows you to reward and encourage desirable behaviour among your customers via unlockable rewards. You can set up automatic triggers to reward customers for performing a desirable action, whether it’s renewing a subscription or making a referral.
Where Propello comes into its own is by helping you understand exactly what your customers resonate with outside of your core products or services and create hyper-relevant experiences. In this case, we leverage AI and machine learning to dynamically provide incentives on a per-tier or per-user basis.
We achieve this using a range of tools that can learn and closely monitor what consumers engage with over time to generate more dynamic and personalised partnership experiences, as well as by tracking behavioural or demographic preferences using the programme data passed through our API.
Key benefits of using Propello Cloud
Mobile-First White Label Platform:
- Enterprise on-brand UX
- Built-in gamification
- Seamless usability
- Simple integration
CMS & API-Based Rewards Engine:
- Configurable campaigns to drive commercial goals
- Personalisable incentives
- Real-time results monitoring
- User management without the need for development resources
Pre-Enabled Reward Catalogue:
- Access to over 500 pre-enabled brands and 2000+ AWIN brands
- Onboarding of direct partners
- Seamless management and partner monetisation
Complete Support & Management:
- Programme management
- Marketing support
- End-user support
- Ongoing consultancy and partnership development
PROGRAMME TYPES AND FEATURES
Always-On Rewards:
- Low-cost, always-on solutions funded by aligned partner relationships.
- A mix of intrinsic and extrinsic partner rewards to enhance value proposition.
Tiered Loyalty Programmes:
- Offer varying rewards based on customer engagement and value.
- Boost retention, increase spending, provide data insights, and foster brand advocacy.
Earn & Burn Programmes:
- Customers earn points or stamps for each purchase, which can later be redeemed for rewards.
Referrals & Gamification:
- Hybrid approaches incorporating various game types like stamp cards, prize draws, spin to win, and more.
Conditional Rewards:
- Rewards can be configured for both partner offers and internal products/services.
- Real-time reward unlocking for desirable commercial behaviours such as referrals and increased purchase frequency.
TECHNICAL AND INTEGRATION FEATURES
Outsourced Tech & Management:
- Rapid go-to-market platform with extensive customisation options.
- Low friction technical setup enabling integration in days.
- API endpoints for a seamless and dynamic rewards experience.
International Scalability:
- Multi-currency and multi-language capabilities.
- Ability to launch programmes across Europe, the Americas, and APAC regions.
Low Friction Technical Programme Set-Up:
- Embedded solutions for web or app environments.
Integrated and non-integrated solution options are available.
- Quick and easy programme setup with minimal technical development required.
CUSTOMISATION OPTIONS
Design & Content Customisations:
- Fully customisable colour ways (buttons, headers, footers, backgrounds, etc.)
- Customisable messaging, headlines, CTAs, T&Cs, and more.
- Brand & logo placement, favicon, and font pairings to match brand TOV.
- Custom imagery for banners, modals, campaigns, games, account pages, etc.
- Drag and drop components and configurable layout options.
Starting price
Alternatives
with better value for money
Propello Cloud reviews
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- Likelihood to recommend8.8/10
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Propello Cloud's key features
Most critical features, based on insights from Propello Cloud users:
All Propello Cloud features
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Propello Cloud pricing
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Propello Cloud support options
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Propello Cloud FAQs
Propello Cloud has the following pricing plans:
Pricing model: Subscription
These products have better value for money
Q. Who are the typical users of Propello Cloud?
Propello Cloud has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Small Business
Q. What languages does Propello Cloud support?
Propello Cloud supports the following languages:
English
Q. Does Propello Cloud offer an API?
Yes, Propello Cloud has an API available for use.
Q. What level of support does Propello Cloud offer?
Propello Cloud offers the following support options:
Email/Help Desk, Phone Support, Chat



