Smartlook vs Branch Metrics

HubSpot Marketing Hub

Hotjar

AppsFlyer

Mouseflow

charles

EXADS

Compare Smartlook and Branch Metrics based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Hotjar provides website heatmaps and behavior analytics tools that reveal how visitors interact with websites. The platform combines visual feedback through heatmaps and session recordings with direct user input via surveys and feedback collection, allowing businesses to identify conversion blockers and optimize user experience. Hotjar integrates with popular tools like Google Analytics and Zapier to deliver comprehensive insights about website performance.

Mouseflow is a user behavior recording platform that helps reveal website visitors' activities through 6 types of heatmaps, non-sampled session replays, funnels, form analytics and feedback campaigns. 
More than 165.000 clients trust Mouseflow to help them improve their website experiences.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Smartlook is a qualitative analytics solution for websites and mobile apps with always-on visitor recordings, heatmaps, automatic event tracking, and conversion funnels. Not just numbers and graphs, Smartlook will help you truly understand your users' actions.

Activity Dashboard

Activity Tracking

Alerts/Notifications

Application Management

Audit Trail

Behavior Tracking

Behavioral Analytics

Cohort Analysis

Collaboration Tools

Conversion Rate Optimization

Conversion Tracking

Customer Activity Tracking

Customer Experience Management

Customer Journey Mapping

Customer Profiles

Customer Segmentation

Dashboard

Data Coding

Data Storage Management

Data Visualization

Dynamic Content

Element Analytics

Engagement Tracking

For Mobile

For Sales Teams/Organizations

For Websites

Funnel Analysis

Heatmaps

In-App Events Tracking

Incident Management

Interactive Reports

Issue Management

Issue Tracking

Keyword Tracking

Knowledge Management

Media Analytics

Mobile Access

Multi-Channel Attribution

Multi-Channel Data Collection

Multi-Language

Multiple Site Management

Multiple User Accounts

Pageview Tracking

Performance Metrics

Predictive Analytics

Product Data Management

Qualitative Comparative Analysis

Quantitative Analysis

Real-Time Monitoring

Referral Tracking

Reporting/Analytics

Retention Tracking

Screen Activity Recording

Search/Filter

Sentiment Analysis

Session Recording

Single Sign On

Site Search Tracking

Statistical Analysis

Tagging

Text Analysis

Time on Site Tracking

Transaction Monitoring

Usability Testing

User Interaction Tracking

User Journeys

User Research Analysis

Visitor Tracking

Visual Analytics

Web Traffic Reporting

Website Analytics

Smartlook

Android

Web-based

iPad

iPhone

Head of Products

Great app to do qualitative analytics in user's natural environment helping faster product development. This enables better prioritisation decisions.

Manager

Smart look is brilliant to see what your visitor is doing on your site it really helps us in improving our website and making it user freindly.

Director

I found it very disappointing that I was only offered a credit and not a refund of the VAT that should not have been charged to a UK based business.

Web Designer

The administrative panel is easy and intuitive allowing you to quickly access your clients' accounts. The price is the best and the free account is excellent with few limitations.

Online Marketing Manager

It is a great tool to monitor incoming traffic (with sources), and to track their movements on the website in order to improve the user experience on the website. It is a great feedback tool.

Photographer

Seeing what costumers do on my website is like viewing my business from their point of view. It is amazing how much I can get out with this software.

Integrated and Digital Marketing Strategist

Really good tool to use that gives good insights - does what it does well.

Designer

The customer support for free version was excellent. They helped me even in the free plan.

Consultant

Its so easy to install, works great, shows exactly how someone interacts with an app, and provides easy filters to see what you need.

Compared with other Big tools like Hubspot, Smartlook it's much more agile and easy to use.

Smartlook has a clean UI and it's easy to set up.

Bsuiness Strategist

Will pay more than you get. Data will disappear any day, Application filters don't work.

Heatmaps also does not show % clicks on map, so missing some crucial analytical data.

Product Operations Manager

Great, couldnt expect more. Grat integrations available as well.

Head of Product

Smartlook is very easy to integrate in multiple ways and Easy to use.

Head of Product Design

And last but not least, the support team at Smartlook was AMAZING. Our product uses a few layout attributes that the Smartlook recorder wasn't capturing correctly at first.

Marketing Manager

The only negative - free version has limited options.

Smartlook is easy to use. I was able to quickly set up a heatmap and see results.

Smartlook screenshot: Session Replay

Smartlook screenshot: Heatmaps

Smartlook screenshot: Funnels

Smartlook screenshot: Events

Smartlook screenshot: Dashboards

Freelancers

Large Enterprises

Mid Size Business

Public Administrations

Small Business

AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.

charles assists companies in pioneering conversational commerce by integrating shop systems, chat apps, and bots in a single platform. Key features include lead distribution & qualification, analytics, human handover, one-to-one messaging, real-time conversations, multi-chat, automation, and more.

EXADS ad serving solutions are built with developers in mind every step of the way. EXADS Admin Panel provides a single interface for admins, advertisers and publishers to monitor and manage their online advertising and access a large range of features and automated optimizations.

Branch is a cross-platform attribution & linking solution designed to improve mobile measurement and user experiences across devices, platforms & channels. Branch increases mobile conversion, engagement, and retention through deep linking, mobile banners, user routing & personalized app experiences.

A/B Testing

Campaign Analytics

Campaign Management

Click Tracking

Customizable Branding

Customizable Templates

Data Import/Export

Fraud Detection

Multi-Campaign

Real-Time Analytics

Real-Time Data

Real-Time Reporting

ROI Tracking

Social Media Integration

Social Media Monitoring

Third-Party Integrations

Trend Analysis

Branch Metrics

Director of Digital Marketing

I like that I can deep link with this software. The ability to direct different device users to appropriate landing pages is awesome.

Programmer

It is free to use so represents a significant saving on other solutions. Support for the product is excellent and there is a large friendly community of users.

They have lots of great ideas for improving acquisition and retention and regularly provide links to helpful articles and case studies to assist in improving our apps.

iOS Developer

All in all, a brilliant experience with great results to be yielded by an implementer of Branch's resources.

Supports a great number of different platforms on various architectures. It is very easy to integrate and get everything up and running.

iOS/Android Developer, Creator & Co-founder

Also, since Branch quicklinks can deeplink into a mobile app, being able to directly open the app when you click on the link is an amazing tool.

Lead Developer

The organization of hundreds of links got really confusing within the site and the number clicks never seems correct with some of our products.

Tracking a referrer via the referral link is one of the main business problems I'm currently trying to tackle. One can find an individual referrer as well as the referred user count.

AVP Marketing

Ease of integration with any platform/ad network.

Head of Digital Marketing

At the core Branch.io addresses universal linking problems and mobile app attribution problems - being able to tell which actions were taken from each links, no matter the device the user uses.

Senior Software Engineering Manager

Was useful as a deferred deep link product under original pricing under 200k MAU. Not sustainable when prices jump up to 10x - 20x as you grow your app.

Smartlook vs Branch Metrics Comparison (2026)

Smartlook

Branch Metrics

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives