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Branch Metrics

Mobile attribution and linking platform

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Branch Metrics Pricing, Features, Reviews and Alternatives

Branch Metrics product overview

What is Branch Metrics?

Branch is a cross-platform attribution and linking solution designed to help businesses of all sizes unify mobile measurement and user experiences across devices, channels, and platforms. With Branch, users can increase mobile conversion, engagement, and retention through deep linking, mobile banners, attribution, user routing, and personalized app experiences.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Knowledge Base
Chat
Email/Help Desk
FAQs/Forum

Training options

Live Online
Documentation
Webinars
In Person

Branch Metrics pricing information

Value for money

4.9

/5

13

Price starts from

No info

Pricing options

Free plan
Subscription
Free trial
Pricing range

Value for money contenders

Branch Metrics features

Functionality

4.3

/5

13
Total Features34 6 categories

Most valued features by users

API
Reporting/Analytics
Third Party Integrations
Activity Dashboard
Data Import/Export
Data Visualization
Activity Tracking
Search/Filter

Functionality contenders

Branch Metrics users reviews

Overall rating

4.3

/5

13

Positive reviews

85%

Write a review
Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.33/10
Rating distribution

5

4

3

2

1

6

5

2

0

0

Pros
It is free to use so represents a significant saving on other solutions. Support for the product is excellent and there is a large friendly community of users.

MH

Mark H.

All in all, a brilliant experience with great results to be yielded by an implementer of Branch's resources.

Kunal V.

They have lots of great ideas for improving acquisition and retention and regularly provide links to helpful articles and case studies to assist in improving our apps.

MH

Mark H.

Cons
The organization of hundreds of links got really confusing within the site and the number clicks never seems correct with some of our products.

James G.

Tracking a referrer via the referral link is one of the main business problems I'm currently trying to tackle. One can find an individual referrer as well as the referred user count.

Kunal V.

At the core Branch.io addresses universal linking problems and mobile app attribution problems - being able to tell which actions were taken from each links, no matter the device the user uses.

Sam L.

Overall rating contenders

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Hands-down the best all-around mobile attribution / deep linking platform

Reviewed 3 years ago

We utilize Branch.io for all our cross-platform universal deep linking, getting users from web to app (web-to-app feature), showing relevant content for shared links (deepview app previews), journey banners, email provider (SendGrid), data exports via webhook to CRM, and attribution for all paid media links. Branch.io is used across our entire organization. Our sales team sends referral links to influencers...

Pros

Extremely affordable/flexible pricing, we don't have a ton of MAU, but our clients are HNWI, that make a higher dollar amount purchases. To-date we haven't paid any money for Branch's services, but as we gain more users it'll be a no-brainer to pay for the low cost it will be to us. Their attribution analytics are better than Appsflyer. Having been a previous Appsflyer user, we had found multiple...

Cons

Not like it's a con, but it would be great for Branch to keep running totals on attrition rate and daily active users. Also maybe look into more integrations with data export partners - Appsee, Smartlook, etc. To my understanding Branch uses a last touch attribution method. Being able to change this setting or view the data between different attribution models would be extremely useful (first click, linear, time decay, etc).

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Branch is ideal as a lightweight low cost solution to analyse and optimise user acquisition strategy

Reviewed 4 years ago

Getting users directly to the area they need to be at and reporting back to us what works well. Easy to setup and integrate allows us to use lots of external links to acquire users and send them directly to the point in the app we wish to. This has helped with acquisition and retention for users that may otherwise have churned since we were able to entice them back to the product with a deep link directly to an item of interest.

Pros

Supports a great number of different platforms on various architectures. It is very easy to integrate and get everything up and running. It is free to use so represents a significant saving on other solutions. Support for the product is excellent and there is a large friendly community of users They have lots of great ideas for improving acquisition and retention and regularly provide links to helpful articles and case studies to assist in improving our apps. They have a very accessible and knowledgeable support team who go above and beyond to help.

Cons

Nothing so far, seems to have done everything we have needed to. We will be looking at utilising more features in future products. The dashboard needed some work but the new one is being released very soon and can already be used by following a link which improves things no end.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Branch Review

Reviewed 3 years ago
Pros

I like that I can deep link with this software. The ability to direct different device users to appropriate landing pages is awesome.

Cons

This software is not very intuitive & is iron-fisted.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Best MMP - Both Affordable & Robust

Reviewed 3 months ago
Pros

- Ease of integration with any platform/ad network - Fraud detection - Deeplinks and nativ links

Cons

No such thing, it's great mmp tool overall

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Branch allows us to provide trackable linking to our mobile apps and user analytics

Reviewed 4 years ago

Quicklinks/deeplinks!

Pros

Branch quicklinks are technology we've come to rely on - when we want to do a promotion with a third party or be able to track where traffic is originating from, having quicklinks at our disposal is amazing. Also, since Branch quicklinks can deeplink into a mobile app, being able to directly open the app when you click on the link is an amazing tool.

Cons

Branch is an analytics tool, and collects user information so there are some legal considerations relative to your privacy policy, but that's just part of collecting analytics for a mobile app.

Branch Metrics FAQs and common questions

Branch Metrics has the following pricing plans:
Pricing model: Free, Subscription
Free Trial: Available


Branch Metrics has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business


Branch Metrics supports the following languages:
Chinese (Simplified), English, Korean


Yes, Branch Metrics has an API available for use.


Branch Metrics integrates with the following applications:
Google Analytics, Salesforce Marketing Cloud, Amplitude, Twitter, Sailthru, Salesforce Sales Cloud, SendGrid, Facebook, Mixpanel, Mailgun, Localytics, Mailjet


Branch Metrics offers the following support options:
Knowledge Base, Chat, Email/Help Desk, FAQs/Forum

Most popular Branch Metrics comparisons

Branch MetricsvsSmartlook

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