Smartlook vs Contentsquare

Google Analytics 360

HubSpot Marketing Hub

Hotjar

Mouseflow

Fullstory

Amplitude

Compare Smartlook and Contentsquare based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Hotjar provides website heatmaps and behavior analytics tools that reveal how visitors interact with websites. The platform combines visual feedback through heatmaps and session recordings with direct user input via surveys and feedback collection, allowing businesses to identify conversion blockers and optimize user experience. Hotjar integrates with popular tools like Google Analytics and Zapier to deliver comprehensive insights about website performance.

Mouseflow is a user behavior recording platform that helps reveal website visitors' activities through 6 types of heatmaps, non-sampled session replays, funnels, form analytics and feedback campaigns. 
More than 165.000 clients trust Mouseflow to help them improve their website experiences.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Smartlook is a qualitative analytics solution for websites and mobile apps with always-on visitor recordings, heatmaps, automatic event tracking, and conversion funnels. Not just numbers and graphs, Smartlook will help you truly understand your users' actions.

Activity Dashboard

Activity Tracking

Alerts/Notifications

Application Management

Audit Trail

Behavior Tracking

Behavioral Analytics

Cohort Analysis

Collaboration Tools

Conversion Rate Optimization

Conversion Tracking

Customer Activity Tracking

Customer Experience Management

Customer Journey Mapping

Customer Profiles

Customer Segmentation

Dashboard

Data Coding

Data Storage Management

Data Visualization

Dynamic Content

Element Analytics

Engagement Tracking

For Mobile

For Sales Teams/Organizations

For Websites

Funnel Analysis

Heatmaps

In-App Events Tracking

Incident Management

Interactive Reports

Issue Management

Issue Tracking

Keyword Tracking

Knowledge Management

Media Analytics

Mobile Access

Multi-Channel Attribution

Multi-Channel Data Collection

Multi-Language

Multiple Site Management

Multiple User Accounts

Pageview Tracking

Performance Metrics

Predictive Analytics

Product Data Management

Qualitative Comparative Analysis

Quantitative Analysis

Real-Time Monitoring

Referral Tracking

Reporting/Analytics

Retention Tracking

Screen Activity Recording

Search/Filter

Sentiment Analysis

Session Recording

Single Sign On

Site Search Tracking

Statistical Analysis

Tagging

Text Analysis

Time on Site Tracking

Transaction Monitoring

Usability Testing

User Interaction Tracking

User Journeys

User Research Analysis

Visitor Tracking

Visual Analytics

Web Traffic Reporting

Website Analytics

Smartlook

Android

Web-based

iPad

iPhone

Head of Products

Great app to do qualitative analytics in user's natural environment helping faster product development. This enables better prioritisation decisions.

Manager

Smart look is brilliant to see what your visitor is doing on your site it really helps us in improving our website and making it user freindly.

Director

I found it very disappointing that I was only offered a credit and not a refund of the VAT that should not have been charged to a UK based business.

Web Designer

The administrative panel is easy and intuitive allowing you to quickly access your clients' accounts. The price is the best and the free account is excellent with few limitations.

Online Marketing Manager

It is a great tool to monitor incoming traffic (with sources), and to track their movements on the website in order to improve the user experience on the website. It is a great feedback tool.

Photographer

Seeing what costumers do on my website is like viewing my business from their point of view. It is amazing how much I can get out with this software.

Integrated and Digital Marketing Strategist

Really good tool to use that gives good insights - does what it does well.

Designer

The customer support for free version was excellent. They helped me even in the free plan.

Consultant

Its so easy to install, works great, shows exactly how someone interacts with an app, and provides easy filters to see what you need.

Compared with other Big tools like Hubspot, Smartlook it's much more agile and easy to use.

Smartlook has a clean UI and it's easy to set up.

Bsuiness Strategist

Will pay more than you get. Data will disappear any day, Application filters don't work.

Heatmaps also does not show % clicks on map, so missing some crucial analytical data.

Product Operations Manager

Great, couldnt expect more. Grat integrations available as well.

Head of Product

Smartlook is very easy to integrate in multiple ways and Easy to use.

Head of Product Design

And last but not least, the support team at Smartlook was AMAZING. Our product uses a few layout attributes that the Smartlook recorder wasn't capturing correctly at first.

Marketing Manager

The only negative - free version has limited options.

Smartlook is easy to use. I was able to quickly set up a heatmap and see results.

Smartlook screenshot: Session Replay

Smartlook screenshot: Heatmaps

Smartlook screenshot: Funnels

Smartlook screenshot: Events

Smartlook screenshot: Dashboards

Freelancers

Large Enterprises

Mid Size Business

Public Administrations

Small Business

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.

Amplitude is a mobile analytics platform focused on providing access to the behavioral layer of user data

Contentsquare is the #1 cloud-based digital experience analytics platform designed to help businesses visualize and evaluate the customer journey and behavior on their website, mobile experience or app. 

Discover features like Session Replays, Customer Journey Mapping, Heatmaps, AI Alerts & more.

A/B Testing

Action Management

Alerts/Escalation

Analytics

Content Management

Customizable Reports

Dashboard Creation

Data Import/Export

Event Triggered Actions

Feedback Management

Goal Setting/Tracking

Monitoring

Performance Management

Prototype Creation

Real-Time Analytics

Real-Time Data

Real-Time Notifications

Real-Time Reporting

Reporting & Statistics

Revenue Tracking

ROI Tracking

Sales Trend Analysis

Self Service Data Preparation

Survey/Poll Management

Third-Party Integrations

Visualization

Contentsquare

Associate Manager, Digital Analytics 

Contentsquare has been super helpful and supportive, our client manager Gillian has been amazing to work with.

Senior Trading Manager

The support from Content Square in implementing the software was fantastic, not only was the technical integration seamless, but the training and aftercare has been second to none.

Manager, Ecommerce - CRO

This product has been a great resource for our team so far. The onboarding was simple and the help center and training sessions have been a great resource in learning all the platform has to offer.

Website optimisation manager 

Very powerful visual representations of data - making it clear, easy to interpret and impactful. Responsive and engaged customer support team.

Being able to see directly how every element of any page affects the customer journey is just amazing useful in making key strategic UX decisions.

Senior Specialist

Overall, i love the platform. Its easy to use and when I am curious about finding specific metrics, i am always able to get them quickly and efficiently.

Digital Insights & Strategy Manager

Overall very happy with the product and support given to us. Improving business performance across all Samsung product categories and provide optimisation strategies.

Senior Digital Analyst

Content Square off great support, and are always looking to improve their offerings.

CRO specialist

I mostly use the zoning analysis and session replay. The CS Live Chrome Extension is very handy and is a great solution for stakeholders and team members to find quick answers to their questions.

Digital Testing & Optimization Associate

Gives a whole new dimension on the "why" behind the winners and losers of A/B tests. Really caring and responsive customer support team as well.

UX Experimentation Analyst

Content Square is very easy to use. I find it most useful to dig a little deeper when looking into results for experiments.

Head of eCommerce @ T.O by Lipton

Very easy to quantify you GAINS in money. Empowering the business team to test hypothesis quickky, without IT.

Sr. Customer Research Analyst

Ability to integrate with AB testing tools also helps us provide additional insights as to why a test version performed well or poorly.

Digital Experience manager

Furthermore, thanks to the "Impact quantification" module, it is possible to evaluate the impact of certain user behaviors and plan actions based on the estimated revenue.

Issues around bugs found across the platform. Not show stoppers but can be frustrating when using day-to-day.

Optimisation Analyst

As an A/B test specialist, we may have some difficulty looking at tests which are no longer on the site, however we are discussing this currently with the team.

Web Designer 

Theres noting so far that I don't like about content square.

Software Tester

Some of the different areas within the tool can be inconsistent in layout/functionality which confuses users.

Contentsquare screenshot

Contentsquare screenshot: Bring the data to life through Contentsquare Live - a Chrome extension designed with business users in mind. You can immediately transform the site into our dashboard using our Zone based heatmaps to take immediate decisions based on performance.

Contentsquare screenshot: Save time while immediately surfacing key areas of opportunity. Discover Automatic Insights driven by advanced AI to automatically prioritize all experiences on the site with an opportunity report. Quantify how many users were impacted by an issue.

Contentsquare screenshot: See how visitors progress through your site, page by page, from entry to exit. Discover your biggest opportunities and frustrations within minutes with Contentsquare's Customer Journey Analysis. Use segments to narrow your focus.

Contentsquare screenshot: With reverse journey analysis, see the pages visitors viewed before they arrived at particular pages and events. Understand and quantify your desirable or undesirable outcomes better – then work backwards to improve them.

Contentsquare screenshot: Use Contentsquare's Session Replay to further your understanding of a problem through an anonymized reconstruction of a visitor session on your site. quickly troubleshoot why a certain observed metric is happening or to confirm a specific hypothesis.

Smartlook vs Contentsquare Comparison (2026)

Smartlook

Contentsquare

Overview

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Pricing

User reviews

Key features

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