Smartlook vs Delve

HubSpot Marketing Hub

Hotjar

Looker

Pendo

Mouseflow

NVivo

Compare Smartlook and Delve based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Hotjar provides website heatmaps and behavior analytics tools that reveal how visitors interact with websites. The platform combines visual feedback through heatmaps and session recordings with direct user input via surveys and feedback collection, allowing businesses to identify conversion blockers and optimize user experience. Hotjar integrates with popular tools like Google Analytics and Zapier to deliver comprehensive insights about website performance.

Mouseflow is a user behavior recording platform that helps reveal website visitors' activities through 6 types of heatmaps, non-sampled session replays, funnels, form analytics and feedback campaigns. 
More than 165.000 clients trust Mouseflow to help them improve their website experiences.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Smartlook is a qualitative analytics solution for websites and mobile apps with always-on visitor recordings, heatmaps, automatic event tracking, and conversion funnels. Not just numbers and graphs, Smartlook will help you truly understand your users' actions.

Activity Dashboard

Activity Tracking

Alerts/Notifications

Application Management

Audit Trail

Behavior Tracking

Behavioral Analytics

Cohort Analysis

Collaboration Tools

Conversion Rate Optimization

Conversion Tracking

Customer Activity Tracking

Customer Experience Management

Customer Journey Mapping

Customer Profiles

Customer Segmentation

Dashboard

Data Coding

Data Storage Management

Data Visualization

Dynamic Content

Element Analytics

Engagement Tracking

For Mobile

For Sales Teams/Organizations

For Websites

Funnel Analysis

Heatmaps

In-App Events Tracking

Incident Management

Interactive Reports

Issue Management

Issue Tracking

Keyword Tracking

Knowledge Management

Media Analytics

Mobile Access

Multi-Channel Attribution

Multi-Channel Data Collection

Multi-Language

Multiple Site Management

Multiple User Accounts

Pageview Tracking

Performance Metrics

Predictive Analytics

Product Data Management

Qualitative Comparative Analysis

Quantitative Analysis

Real-Time Monitoring

Referral Tracking

Reporting/Analytics

Retention Tracking

Screen Activity Recording

Search/Filter

Sentiment Analysis

Session Recording

Single Sign On

Site Search Tracking

Statistical Analysis

Tagging

Text Analysis

Time on Site Tracking

Transaction Monitoring

Usability Testing

User Interaction Tracking

User Journeys

User Research Analysis

Visitor Tracking

Visual Analytics

Web Traffic Reporting

Website Analytics

Smartlook

Android

Web-based

iPad

iPhone

Head of Products

Great app to do qualitative analytics in user's natural environment helping faster product development. This enables better prioritisation decisions.

Manager

Smart look is brilliant to see what your visitor is doing on your site it really helps us in improving our website and making it user freindly.

Director

I found it very disappointing that I was only offered a credit and not a refund of the VAT that should not have been charged to a UK based business.

Web Designer

The administrative panel is easy and intuitive allowing you to quickly access your clients' accounts. The price is the best and the free account is excellent with few limitations.

Online Marketing Manager

It is a great tool to monitor incoming traffic (with sources), and to track their movements on the website in order to improve the user experience on the website. It is a great feedback tool.

Photographer

Seeing what costumers do on my website is like viewing my business from their point of view. It is amazing how much I can get out with this software.

Integrated and Digital Marketing Strategist

Really good tool to use that gives good insights - does what it does well.

Designer

The customer support for free version was excellent. They helped me even in the free plan.

Consultant

Its so easy to install, works great, shows exactly how someone interacts with an app, and provides easy filters to see what you need.

Compared with other Big tools like Hubspot, Smartlook it's much more agile and easy to use.

Smartlook has a clean UI and it's easy to set up.

Bsuiness Strategist

Will pay more than you get. Data will disappear any day, Application filters don't work.

Heatmaps also does not show % clicks on map, so missing some crucial analytical data.

Product Operations Manager

Great, couldnt expect more. Grat integrations available as well.

Head of Product

Smartlook is very easy to integrate in multiple ways and Easy to use.

Head of Product Design

And last but not least, the support team at Smartlook was AMAZING. Our product uses a few layout attributes that the Smartlook recorder wasn't capturing correctly at first.

Marketing Manager

The only negative - free version has limited options.

Smartlook is easy to use. I was able to quickly set up a heatmap and see results.

Smartlook screenshot: Session Replay

Smartlook screenshot: Heatmaps

Smartlook screenshot: Funnels

Smartlook screenshot: Events

Smartlook screenshot: Dashboards

Freelancers

Large Enterprises

Mid Size Business

Public Administrations

Small Business

NVivo is a data analysis software, which helps businesses in the education, healthcare, non-profit, public, and other sectors organize, store, or evaluate qualitative data and manage cloud-based collaboration and automated transcription processes.

Looker, now part of Google Cloud, is a data platform that makes it simple for anyone to find, navigate and understand their data. Looker platform has an analytics interface for exploring data, a reusable development paradigm for curating data experiences, and an extensible API set so the data can exist in other systems. Looker enables anyone to search and explore data, build dashboards and reports, and share everything easily and quickly.

Pendo is a product experience platform for teams to capture product usage data and behavior, gather feedback, and influence behavior with in-app messaging

Delve is a qualitative data analysis platform that helps ethnographic researchers, focus groups, and social scientists perform analysis for research projects and interview transcripts. Users can code sentences, phrases, or paragraphs from submitted transcripts and categorize highlighted quotes.

Access Controls/Permissions

Annotations

Categorization/Grouping

Customizable Reports

Data Import/Export

Drag & Drop

Multiple Data Sources

Reporting & Statistics

Delve

Assistant Principal

From the moment I found Delve I have been nothing but impressed. The software was really easy to use and the developers were very responsive when I had questions.

Student

I was so thrilled that Delve showed up when I searched for "coding for researching" on YouTube. Delve is really a well thought out software, and I am extremely happy with all the features I used.

Freelance Graphic Facilitator

It feels intuitive - a welcome, clean, well organized workspace which is so important to me when I wade through all the chaotic information to get to the important insights.

Ease of use, good customer service, perfect for doing qualitative research.

Director of Alumni Connections

I have appreciated the ease and simplicity of DELVE which is amazing.

Virtual Field Trip Teacher

This is the most amazing resource for qualitative analysis.

I would recomment delve over and over again. They not only budget friendly but also user friendly.

Doctoral Student

My experience has been beyond what I expected (excellent). Very valuable and easy to use software.

Director of Special Education 

There really wasn’t anything that I would consider bad about the program. Especially once I got used to using it.

Customer Assisstant

As I do not have much knowledge about coding there was nothing that i thought was missing.

Delve is a great platform to support thematic analysis. Really easy to integrate with workflow and with other research applications.

PhD Student

Delve is super user friendly and very inexpensive. There is no major learning curve.

I have used this to analyze my qualitative research for my dissertation. I love how I can select the codes, export the information into Excel, and organize/change it as I go.

Lecturer

The webinars and continue customer support were highly supportive for a new researcher. It was very easy for me to create themes, subthemes and completely I could do everything as I expected.

My overall experience with Delve was excellent.

Doctorate Candidate

I am solving problems for the business community with regards to having entrepreneurs consider weaknesses inherent within social media marketing before implementing social media in their businesses.

Ph.D. Candidate

Not anything that was poor or misleading in the software.

Its user-friendly interface made coding and refining themes straightforward, while the export options (to Word, Excel, and PDF) allowed me to integrate outputs directly into the dissertation.

Smartlook vs Delve Comparison (2026)

Smartlook

Delve

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

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