Smartlook vs UXCam

HubSpot Marketing Hub

Microsoft Power BI

Hotjar

Mixpanel

Mouseflow

UserZoom

Compare Smartlook and UXCam based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Hotjar provides website heatmaps and behavior analytics tools that reveal how visitors interact with websites. The platform combines visual feedback through heatmaps and session recordings with direct user input via surveys and feedback collection, allowing businesses to identify conversion blockers and optimize user experience. Hotjar integrates with popular tools like Google Analytics and Zapier to deliver comprehensive insights about website performance.

Mouseflow is a user behavior recording platform that helps reveal website visitors' activities through 6 types of heatmaps, non-sampled session replays, funnels, form analytics and feedback campaigns. 
More than 165.000 clients trust Mouseflow to help them improve their website experiences.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Smartlook is a qualitative analytics solution for websites and mobile apps with always-on visitor recordings, heatmaps, automatic event tracking, and conversion funnels. Not just numbers and graphs, Smartlook will help you truly understand your users' actions.

Activity Dashboard

Activity Tracking

Alerts/Notifications

Application Management

Audit Trail

Behavior Tracking

Behavioral Analytics

Cohort Analysis

Collaboration Tools

Conversion Rate Optimization

Conversion Tracking

Customer Activity Tracking

Customer Experience Management

Customer Journey Mapping

Customer Profiles

Customer Segmentation

Dashboard

Data Coding

Data Storage Management

Data Visualization

Dynamic Content

Element Analytics

Engagement Tracking

For Mobile

For Sales Teams/Organizations

For Websites

Funnel Analysis

Heatmaps

In-App Events Tracking

Incident Management

Interactive Reports

Issue Management

Issue Tracking

Keyword Tracking

Knowledge Management

Media Analytics

Mobile Access

Multi-Channel Attribution

Multi-Channel Data Collection

Multi-Language

Multiple Site Management

Multiple User Accounts

Pageview Tracking

Performance Metrics

Predictive Analytics

Product Data Management

Qualitative Comparative Analysis

Quantitative Analysis

Real-Time Monitoring

Referral Tracking

Reporting/Analytics

Retention Tracking

Screen Activity Recording

Search/Filter

Sentiment Analysis

Session Recording

Single Sign On

Site Search Tracking

Statistical Analysis

Tagging

Text Analysis

Time on Site Tracking

Transaction Monitoring

Usability Testing

User Interaction Tracking

User Journeys

User Research Analysis

Visitor Tracking

Visual Analytics

Web Traffic Reporting

Website Analytics

Smartlook

Android

Web-based

iPad

iPhone

Head of Products

Great app to do qualitative analytics in user's natural environment helping faster product development. This enables better prioritisation decisions.

Manager

Smart look is brilliant to see what your visitor is doing on your site it really helps us in improving our website and making it user freindly.

Director

I found it very disappointing that I was only offered a credit and not a refund of the VAT that should not have been charged to a UK based business.

Web Designer

The administrative panel is easy and intuitive allowing you to quickly access your clients' accounts. The price is the best and the free account is excellent with few limitations.

Online Marketing Manager

It is a great tool to monitor incoming traffic (with sources), and to track their movements on the website in order to improve the user experience on the website. It is a great feedback tool.

Photographer

Seeing what costumers do on my website is like viewing my business from their point of view. It is amazing how much I can get out with this software.

Integrated and Digital Marketing Strategist

Really good tool to use that gives good insights - does what it does well.

Designer

The customer support for free version was excellent. They helped me even in the free plan.

Consultant

Its so easy to install, works great, shows exactly how someone interacts with an app, and provides easy filters to see what you need.

Compared with other Big tools like Hubspot, Smartlook it's much more agile and easy to use.

Smartlook has a clean UI and it's easy to set up.

Bsuiness Strategist

Will pay more than you get. Data will disappear any day, Application filters don't work.

Heatmaps also does not show % clicks on map, so missing some crucial analytical data.

Product Operations Manager

Great, couldnt expect more. Grat integrations available as well.

Head of Product

Smartlook is very easy to integrate in multiple ways and Easy to use.

Head of Product Design

And last but not least, the support team at Smartlook was AMAZING. Our product uses a few layout attributes that the Smartlook recorder wasn't capturing correctly at first.

Marketing Manager

The only negative - free version has limited options.

Smartlook is easy to use. I was able to quickly set up a heatmap and see results.

Smartlook screenshot: Session Replay

Smartlook screenshot: Heatmaps

Smartlook screenshot: Funnels

Smartlook screenshot: Events

Smartlook screenshot: Dashboards

Freelancers

Large Enterprises

Mid Size Business

Public Administrations

Small Business

UserZoom is a cloud-based user experience (UX) solution that provides product developers with actionable UX insights for digital experiences. The platform facilitates the collection of user feedback and insights via testing, surveys, audio feedback, video feedback, and more.

Microsoft Power BI converts data into rich interactive visualizations, utilizing business analytics tools to share dashboard-based insights across all devices

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

UXCam is a product analytics platform with integrated AI analyst, for mobile apps and websites. We serve companies in 50+ countries and process 100B+ data points every month.

A/B Testing

AI Copilot

Alerts/Escalation

Commenting/Notes

Customizable Templates

Data Import/Export

Drag & Drop

Generative AI

Location Tracking

Machine Learning

Monitoring

Push Notifications

Real-Time Data

Revenue Tracking

Third-Party Integrations

Trend Analysis

Usage Tracking/Analytics

User Management

UXCam

Linux

Windows

Head of Digital Experience 

UXCam has been such a valuable piece of software, extremely insightful, helping us to champion user centric design. The UXCam team are extremely helpful at all times, very supportive.

Just having the ability to "see" what the user is doing is great. Heatmaps are a very useful feature too.

Captain

Very good team to help us setup and learn about the product. Excellent customer service and fast integration.

Its a great cost effective tool to improve the flows of our product.

Developer

Is a great help in monitoring the behaviour of the apps. The customization is enough to get the other details you might need.

They're improving month to month so I'm pretty glad to choose this software.

It was easy to implement and the feature were good enough.

App Developer

Easy Integration, Lots of Useful Default Metrics.

We have limited number of recordings available. So sometimes the quota gets over and we have to wait for a month to get the quota refilled.

It looks old and is hard to follow at first contact and is not very intuitive.

Head of Front End

But, toggling to low resolution on the dashboard immediately fixed the problem -- no update needed.

No real cons that I can think of - maybe the admin interface is too sparse, some may find it lacking in bells and whistles.

Smartlook vs UXCam Comparison (2026)

Smartlook

UXCam

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives