Smile.io vs Lootly

ReferralCandy

Yotpo

EmployeeReferrals

LoyaltyLion

Friendbuy

Prime Cloud

Compare Smile.io and Lootly based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Build a fully customised loyalty program with LoyaltyLion.  Award points and rewards for any activity such as social engagement, reviews, referrals and purchases. Increase repeat purchase with personalised loyalty emails, loyalty tiers and optimising loyalty data for future marketing strategies.

Yotpo is an eCommerce marketing platform that helps brands collect and showcase customer reviews, ratings, and photos throughout the buyer journey. The solution enables businesses to leverage user-generated content to build trust, increase social proof, and drive sales through strategic placement at key conversion points across their websites. Yotpo integrates with major eCommerce platforms and includes features like AI-optimized review requests and SEO enhancement tools.

Customer referrals are the key to viral marketing and a thriving business. ReferralCandy automatically tracks referrals and notifies your customers when they become eligible for their referral reward. Friends who have made a purchase become new customers, and the referral cycle starts over again!

Smile.io is the world’s largest loyalty platform, providing over 100,000 scaling brands with easy-to-use points, referrals, and VIP reward programs that help them transform one-time sales into repeat, loyal customers. 



Activity Tracking

Communication Management

Coupons

Customer Activity Tracking

Customer Profiles

Customizable Branding

Customizable Fields

Customizable Templates

Dashboard

Discount Management

eCommerce Management

Email Marketing

For Customer Referrals

Gamification

Incentive Management

Loyalty Program

Membership Management

Multi-Channel Marketing

Performance Metrics

Referral Tracking

Reminders

Rewards Management

ROI Tracking

Social Media Integration

Social Promotion

Third-Party Integrations

Smile.io

Web-based

Owner

I love that my repeat customers can be rewarded for their loyalty by earning points that they can turn into discounts in the shop.

I love the customer support and the value for the service. As a small business they are very helpful for growing my rewards program.

Managing Director

Customer support at Smile has been super friendly and helpful throughout the process of setting up and maintaining our loyalty and referral program.

Software Engineer

I like the best that their software is easy to use and understand. The UI is very intuitive, and one of its best features is the Rewards Panel.

Digital Marketer 

Smile was an amazing partner for us, suggested Smile to couple of our clients, lauched our reward program and there was no turning back.

Customer Service

Smile offers some excellent features for VIP programs such as discounts, free gift with purchase, and contest entries you can offer customers.

Graphic Designer

Smile.io makes running a rewards program feel effortless. Our customers love earning points, and we love how simple it is to manage on the backend.

Store and Operations Manager

Wonderful, we find it really good as a client, and I have also used it from a customer point of view as well.

Owner and Designer

Ve been using Smile.io for about five years now. I love how it seamlessly integrates into my website.

Business Development Manager

Very suitable for fashion stores in shopify. You can track and manage loyalty programs and referral programs.

We only launched the programme a week ago but my overall impression has been great.

It’s intuitive, clean, and was super easy to set up.

Founder

It’s easy to set up and integrates cleanly with Shopify, so you can launch a loyalty programme quickly without custom development.

Ownere

We found the only thing was the inability to change a few of the pop ups (it could offer more options).

It is limited to very few POS systems. I left because it is not compatible with Lightspeed.

Smile.io was very easy to set up and use. A lot of basic customizations at lower tiers making it more on-brand with our site.

Unfortunately, this service is not practical for smaller or starter businesses because they charge $50 per month and up.

Co-founder & CEO

For example, if I want to have a chat features, now I have two widgets floating around. No API unless on the Enterprise version.

Smile.io screenshot

Freelancers

Large Enterprises

Mid Size Business

Small Business

Run a smart, data-driven referral program in just a fraction of the time you currently spend tracking referrals. Supercharge employee engagement in your program with gamification, campaigns, mobile referral tools, and more.

Prime Cloud by Loyalty Prime is a cloud-based loyalty program management solution that allows retail businesses to create, manage, and track customer loyalty programs. The platform also allows users to manage member accounts, promotions, rewards redemption, referrals, segmentation, campaigns & more.

Friendbuy is a cloud-based referral marketing solution designed to help eCommerce businesses of all sizes generate leads, increase referrals, and manage marketing campaigns. Key features include email capture, reward programs, fraud detection, A/B testing, analytics, and reporting.

Lootly is a rewards and referrals platform for eCommerce, which is designed to encourage brand interaction through incentivized customer actions. Features include customizable points and rewards systems, a HTML editor, VIP program, referral insights, automated customer reminders, and open API.

Smile.io vs Lootly Comparison (2026)

Smile.io

Lootly

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives