Lootly Pricing, Features, Reviews & Comparison of Alternatives


Customer loyalty, rewards & marketing for eCommerce

5.0/5 (1 review)

Lootly overview

What is Lootly?

Lootly is a rewards and referrals platform for eCommerce, which is designed to encourage brand interaction through incentivized customer actions. Features include customizable points and rewards systems, a HTML editor, VIP program, referral insights, automated customer reminders, and open API.

With Lootly's points and rewards system, users can create earning actions for customers such as making a purchase, creating an account, Facebook likes, Twitter follows, and more. Lootly's automated reminders can help to bring back dormant customers to redeem their unused points and loyalty can be rewarded with percentage or money off coupons, free products, free shipping, and more.

Lootly's VIP program allows users to create incentivized actions such as entry rewards for achieving VIP status, lifetime rewards for continued loyalty, and discounts for referring friends. With the Lootly insights feature, users can see reports and analytics on metrics such as value generated, loyalty investment, activity history, points earned/spent, and more. Referral insights include visibility into how customers interact with the referral program including referral revenue, average order value, top referrers, shares and clicks breakdown, and referral orders.

Lootly is compatible with third party software integrations such as Shopify, HubSpot, Salesforce CRM, and more. With the open API, users can also integrate with additional third party software.


Starting from
Pricing options
Free trial
Value for money
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Business size



United States, Canada

Supported languages

Lootly screenshot: Lootly customizable designLootly screenshot: Lootly customer activity historyLootly screenshot: Lootly referral insightsLootly screenshot: Lootly content sharingLootly screenshot: Lootly earning and spending rulesLootly screenshot: Lootly define tier milestonesLootly screenshot: Lootly customize tier rewardsLootly screenshot: Lootly value generated insightsLootly screenshot: Lootly rewards issuedLootly screenshot: Lootly investment insights

Lootly reviews


Very good
Value for money
Ease of use
Customer support
Michael Williams

Massive results right away, saw almost immediate increase in repeat purchases

Used daily for 6-12 months
Reviewed 2020-01-16
Review Source: Capterra

We were looking to increase customer referrals and overall repeat purchase rates. Facebook ads are so dang expensive, acquiring a new customer we basically break even, so our goal has been to build a real brand and grow a loyal following, which Lootly has been perfect for. It drives people to buy more and more through the mix of points/rewards incentives then the refer-a-friend program. What we realized is: without incentives in place, nobody is bothered to refer anyone. People would love our products, but without a monetary incentive literally nobody goes out of their way to email their friends to refer. Now referrals via this program are our #1 new customer acquisition channel, its been game changing for us.

Ultra easy to setup, took me 15 minutes to build out the earning and spending actions. Interface is very intuitive. Installing on the site is ultra simple (used it first one Shopify then on Woocommerce). We are using it for both loyalty and referrals. People engaged instantly with it and were excited to collect points, the first month our repeat purchase rate went up by 21%. Incentive marketing is just nuts I wish we started it sooner. The referrals really took off when we added a 15% coupon, lots of people sent their friends and drove just tons of new customers to us for basically free. The people are all super accessible and nice, they are instantly available via live chat.

I wish there were more integrations that didn't have to go through Zapier. It would be nice to have more POS integrations since we are opening a retail store soon. Setting up custom sender domain was a little complicated.

Response from Lootly

Thanks so much for the great review! It's been a pleasure working with you.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Lootly pricing

Starting from
Pricing options
Free trial
View Pricing Plans

All plans include unlimited orders and unlimited customers.

Growth: $49 per month (or $529 if billed annually) includes referral program, email customization, earning limits, customer segmentation, existing customer import, integrations, and removable Lootly branding.

Ultimate: $249 per month (or $2689 if billed annually) includes all features from 'Growth' + VIP program, points expiration, advanced customization, HTML editor, insights and reports, variable discount coupons, rewards page, employee access, and priority support.

Enterprise: $599 per month (or $6469 if billed annually) includes all features from 'Ultimate' + customer sender domain, API access, dedicated account manager, and fully managed implementation.

Custom quotes available upon request starting from $1000 per month includes ongoing program management, launch assistance, strategy planning, custom development, and custom apps.

Lootly features

Activity Tracking
Reporting & Statistics

Activity Dashboard (262 other apps)
Automatic Notifications (223 other apps)
Calendar Management (196 other apps)
Contact Database (146 other apps)
Contact Management (149 other apps)
Custom Fields (161 other apps)
Customer Database (185 other apps)
Customizable Branding (236 other apps)
Customizable Reporting (182 other apps)
Customizable Templates (198 other apps)
Data Import/Export (209 other apps)
Electronic Payments (159 other apps)
Email Integration (214 other apps)
Social Media Integration (193 other apps)
Surveys & Feedback (167 other apps)
Third Party Integration (259 other apps)

Additional information for Lootly

Key features of Lootly

  • Member Portal
  • Reward Distribution
  • Segmentation
View All Features