CustomerHero vs Fomo

Google Forms

SurveyMonkey

Jotform

Google Forms is a free form builder tool that enables users to create surveys and questionnaires online in order to collect and organize information

SurveyMonkey is an AI-based survey platform designed to help teams collect actionable feedback. The platform offers expert templates for various use cases including customer satisfaction, employee engagement, and event feedback. Organizations can distribute surveys to targeted audiences, analyze results with AI-based insights, and integrate with various business tools for streamlined workflows.

Jotform is a cloud-based form builder platform that helps businesses streamline form creation via ready-made templates, integrations with third-party applications, and design features that cater to organizations globally.

PhD. Candidate 

I appreciate them for quick, competent support, which responds within hours and also for flexibility to adjust offer for my personal preferences

Chief Specialist

The helpdesk responds quickly and always solves my problems.

Startquestion is a web-based tool for creating surveys, quizzes, and forms to collect orders or registrations, study customers, evaluate employees, and more

360 Degree Feedback

Access Controls/Permissions

Activity Dashboard

AI/Machine Learning

Alerts/Notifications

Anonymous Feedback

CES Survey Structure

Charting

Collaboration Tools

Commenting/Notes

Communication Management

Complaint Monitoring

Conditional Logic

CSAT Survey Structure

Customer Experience Management

Customer Segmentation

Customizable Branding

Customizable Fields

Customizable Forms

Customizable Questions

Customizable Reports

Customizable Templates

Dashboard

Dashboard Creation

Data Analysis Tools

Data Capture and Transfer

Data Import/Export

Data Security

Data Synchronization

Data Visualization

Drag & Drop

Email Distribution

Email Management

Email Marketing

Email Reminders

Employee Engagement

Employee Onboarding

Engagement Tracking

Feedback Management

For Mobile

Forms Creation & Design

Forms Management

For Websites

Interactive Content

Issue Tracking

Keyword Tracking

Live Results Sharing

Mobile Access

Mobile Survey

Monitoring

Multi-Channel Communication

Multi-Channel Data Collection

Multi-Channel Distribution

Multi-Device Support

Multi-Language

Multiple Question Types

Multiple User Accounts

Negative Feedback Management

NPS of Customers

NPS of Employees

NPS Survey Structure

Online Polling

Performance Metrics

Presentation Tools

Problem Area Alerts

Pulse Surveys

Q&A Management

Question Branching

Question Library

Question Piping

Quizzes

Randomization

Real-Time Analytics

Real-Time Data

Real-Time Notifications

Real-Time Reporting

Real-Time Updates

Reminders

Reporting/Analytics

Reporting & Statistics

Response Quotas

Response Validation

Search/Filter

Secure Data Storage

Segmentation

Sentiment Analysis

Site Intercept Survey

Skip Logic

Social Media Integration

SSL Security

Statistical Analysis

Support Audio/Images/Video

Survey Builder

Survey/Poll Management

Surveys & Feedback

Tagging

Template Management

Text Analysis

CustomerHero

Web-based

Enterprise

Head of Product

Good support when I've had issues or questions.

Sales Manager

StartQuestion has consistently exceeded my expectations, and I wholeheartedly recommend it to anyone seeking a reliable survey platform.

Senior Research Analyst

No more complicated solutions (e.g. more types of filtering by questions, dynamic display of questions instead of new sections, no possibility to easily do multilingual surveys, no possibility to do the same question for several groups, where there is only one answer in the cafeteria) answer with another word.

Product Implementation Manager

Our organisation was lacking a feedback collection system from the customers and was looking for ways to get inspiration on further product and services development. With Startquestion we now have a great, intuitive and comprehensive tool to make both ad hoc questionnaires and longer studies.

Director of Partnerships

Nothing is too difficult for them and they are always friendly and professional, this has been hugely important to ensure the entire team are comfortable with the management of our surveys through Startquestion.

HRBP

The appearance of the data in the downloaded result file requires many transformations.

Training and Talent Develpment

They are useful for various actions carried out by the HR and Marketing department - post-training surveys, satisfaction surveys, voting in contests, etc.

MPM Productivity Management

We lack the option to include an additional comment field in questions containing a rating scale. Despite the bolding of some content in the question text, bolding does not appear in the survey.

Expert Innovation Lead

i.e. a situation where someone selects the answer a and an additional question abcd "Developing" immediately appears (I know you can only give a descriptive "explain" now, but here it is about extending this option, explain to other types of questions, not just textbox).

Customer Experience Manager

My favorites are online reports, which allow you to view the result on an ongoing basis if someone does not have access to the tool.

I really appreciate the quality of customer service.

Research Specialist

Thanks to the ability to copy questions from other questionnaires and the function of copying questions from word files to program, working with webankieta is simply easy and fast.

Coordinator of the Development Program

In my daily work, It helps in assessing training, collecting feedback from various units of the organisation and from customers.

HR Business Partner

The structure of reports and data in Excel sometimes makes data analysis difficult - compared to other tools on the market, reports are the least intuitive.

CX Specialist

PDFs and individual sheets of filling are generated strangely (overlapping), I often have information at the entrance that someone is using it, and only I have access.

Executive 

They are available in reports in PDF format, but this means that I always have to work on 2 documents at the same time or have online access to the website.

Marketing Manager

I miss a more intuitive panel, maybe not only on the left side of the bar, but also from the top, it's hard to define at the moment, with advanced surveys, a large number of conditions, also there should be no problem.

Generated reports on the collected results - I have a summary easily and quickly, filtering data is a very useful option.

Researcher

just only one small disadvantage - you can't see your own questions numbering and from the tool - you can see only the tool's system of numeration  (but frankly I didn't look for the solution very carefully)

It's great that you can show the QR code and it works well on the cells. if you already know how to create surveys.

Tech Support

I am delighted with the form of the presented surveys, possibility of detailed analysis of my results and the whole program.

Senior Game User Experience Analyst

I miss the possibility of cataloging surveys within the project into folders etc, doing more order.

Employer Branding Expert

The fact that I cannot create cross-questions based on time (e.g. March answers vs. July answers).

Senior researcher

It does not have all possible functions, e.g. for cataloging surveys into folders.

I miss a better form of categorizing the client's voice that can be implemented in the tool itself by the client.

Marketing Research Specialist

There is no possibility to preview more advanced transitions between questions and pages in the survey.

Marketing Specialist

The ability to personalize the view of surveys, clear reports, very helpful support.

Workplace Partner

It's a reliable tool with a clear interface that I'm happy with every time.

 Employer Branding Specialist

I like this tool also because you can create skins and reuse or edit them.

Business Owner

System of reordering questions, possibilities of using ready templates from service.

Senior HR Specialist

Coordinator for Development Projects & Student Initiatives

Filtering, quick filters, cross tabs, graphics

Head of Marketing and Product Development

You can only download the source files in Excel and perform the analysis.

Certified Live Online Trainings Producer

Simple operation on them website, possibilities of using Startquestion implemented forms.

Data and sensory analyst

The tool itself is good for me and it is more than enough for my daily work, at the same time it is hard for me to find any technical aspect that I like the most.

Sales Coordinator

Then everything seems clear to me, and the fact that I can see at any time what it will look like from the customer's perspective (draft filling).

Business Data Analyst

Too little automation, module duplication and export options.

A perfect overview of each touch point, the result in a simple, graphical form.

Workplace Expert

How to write changes to questions - often I 'succeed' exit the question without saving changes.

Downloading reports and filtering the results is a bit problematic.

Program Author

The ability to view collective and individual responses.

Another advantage was the possibility to contact support in case of any questions.

Head of HR

Sometimes the processes of sending and creating surveys are not clear.

Transparency and multitasking software, that really helps in work.

Application & Technical Support Manager 

It meets all my expectations regarding the creation and collection of data.

Planning Manager

I love the ability to see live results in a handy dashboard.

Simple, intuitive, usable even by people who are not proficient in creating websites or other similar tools.

HR Manager

Surveys on the list are not arranged alphabetically and I have been looking for the right one for a long time.

Word reports do not generate question averages.

The possibility of reporting and processing the results.

CustomerHero vs Fomo Comparison (2026)

CustomerHero

Fomo

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives