Fomo Pricing, Features, Reviews & Comparison of Alternatives


Social proof marketing & conversion optimization platform

4.87/5 (87 reviews)

Fomo overview

Fomo is a cloud-based no-code social proof marketing automation solution for websites which aims to foster credibility and increase conversion rates by displaying recent customer activity to website visitors. The software offers a range of native integrations with sales and marketing systems, eCommerce platforms, social media, shopping carts, customer messaging, and other applications, in addition to a developer API.

Fomo’s codeless interface allows users to create an unlimited number of message permutations and conversation scenarios to present to site visitors. Annotations, fallbacks, and styling can be added to control every element. Users can also create template rules to transform data however they need, and page rules to control which notifications are shown to visitors, and where. The theme builder allows users to customize the branding of Fomo’s pre-made themes, or create fully custom themes using CSS.

Fomo employs machine learning to optimize site visitor conversions, but also provides users with access to more than 30 controls for delays, randomization, maximum notifications per page, and more. Multi-language translations allow users to localize content for visitors in different countries, and advanced IP techniques can be used to prioritize local content. Fomo provides users with insights into how to improve their conversion rate, and offers a scorecard to measure the impact of social proof.


Starting from
Pricing options
Value for money
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Business size



United States, Canada, Europe, Germany

Supported languages

Fomo screenshot: The analytics dashboard gives users insight into the number of notifications shown and clicksFomo screenshot: With the theme builder, users can customize pre-built themes to match their brandingFomo screenshot: Fomo integrates with a range of third party applications

Fomo reviews


Very good

Value for money
Ease of use
Customer support
Chaz Edward

Fomo is great for social proof and can also drive sales

Used daily for less than 6 months
Reviewed 2017-09-20
Review Source: Capterra

We definitely see the value in Fomo for both social proof and can track analytics that shows sales have also resulted from this app. There are a lot of features that make this app stand out from its major competitor - pricing is better, the ease of use of the dashboard is better, and the code seems to have less of an impact on our page load times. Specifically, for our private label SEO site. Fomo has resulted in a fair number of successful purchase completions. But more importantly, in my opinion, than the sales that resulted is that it is a powerful motivator for visitors to our website when they see all of the sales happening.

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David Begor

Easy to use and Amazing Customer Service

Used daily for 6-12 months
Reviewed 2017-10-11
Review Source: Capterra

Customer engagement and sales.The team behind the software has been very good at working with me to explain how things work. One of the customer rep has been exceptional and patient walking me through set up and answering any questions that come up. The insights help me to fine tune the events. I highly recommend FOMO. This tool helps drive customers to explore deeper into the store further driving sales.

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Ryan Smith

Has helped us improve conversion rate + app has unmatched customer service

Used daily for 1-2 years
Reviewed 2018-09-06
Review Source: Capterra

I like how easy it was to integrate with shopify. Had it setup within minutes. Customer support is next level. Prior to using shopify, we used FOMO with a different shopping cart that didn't have an easy integration. FOMO support helped us get a custom integration setup so it would work with that cart.

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Mike Wang

Fomo is amazing. We use it on a mobile detailing service. It's super easy to setup.

Used daily for 1-2 years
Reviewed 2017-08-27
Review Source: Capterra

More online conversions. When people go on a website, they need to see there's live action going through the site, hence FOMO. it's like going to a restaurant, people will be attracted to the restaurant that looks busy and have the longest line. Everything about this software is great. The support team is amazing also, willing to respond within hours to any question I have.

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Rachael Lake

Business School Selling Techniques in Action

Used daily for 6-12 months
Reviewed 2017-10-11
Review Source: Capterra

The most useful class I took during my MBA was about how to influence others. Selling psychology has become a favorite topic of mine as it relates to eCommerce. The Fomo app allows me to put psychology theory into action. And customers respond well to it! Even friends have mentioned how cool it was to see what people were buying when they were shopping on the site.

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Fomo pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Essential: $39/month - 50,000 notifications.
Plus: $79/month - 250,000 notifications.
Advanced: $199/month - 3,000,000 notifications.

Fomo features

A/B Testing
Data Import/Export
Drag & Drop Interface
Social Media Integration
Third Party Integration

Activity Dashboard (228 other apps)
Campaign Analysis (199 other apps)
Campaign Management (187 other apps)
Content Management (189 other apps)
Customizable Branding (191 other apps)
Customizable Templates (205 other apps)
Engagement Analytics (179 other apps)
Monitoring (190 other apps)
Multi-Channel Marketing (159 other apps)
Real Time Analytics (156 other apps)
Real Time Data (147 other apps)
Reporting & Statistics (213 other apps)
Social Network Marketing (143 other apps)
Tagging (145 other apps)

Additional information for Fomo

Key features of Fomo

  • Active visitors counter
  • CSV data exports
  • Conversion analytics
  • Conversion optimization
  • Customizable notifications
  • Developer API
  • Filters, fallbacks and automations
  • Geo-location
  • Google Analytics integration
  • Multi-language translations
  • Page rules
  • Social broadcasts
  • Social proof automation
  • Template rules
  • Theme builder
  • Third party integrations
  • Unlimited message permutations
  • Website form integration
View All Features


• A range of pre-made themes are included, with can be customized to match company branding, or users can create their own fully-customized themes using CSS.

• Fomo uses machine learning for conversion optimization, but also provides users with access to more than 30 controls to make their own changes.

• More than 20 languages are supported by Fomo, enabling the localization of content for visitors in different countries and regions.

• Website forms can be connected to Fomo without requiring any code, in addition to the range of native software integrations on offer.

• The developer API allows users to create events, social broadcasts, client-side helpers, and more.