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Survey Software

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Connecteam logo



Enhance employee management with the only all-in-one app

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An all-in-one employee app that's both powerful, affordable and easy to use, especially for the mobile workforce. Start for free!

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Alchemer logo



Give every customer a voice. Make every voice matter.

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The Alchemer Platform is the ideal solution for teams, departments, or for an entire organization looking to close the feedback loop with their customers and employees.

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Sogolytics logo



Customer and employee experience management platform.

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Sogolytics' online survey tool is easy to use, secure, and effective. Need customer, employee, or membership feedback? Do you need to collect research data or find out why donations are down for your nonprofit organization? No matter the need, Sogolytics is the platform for you.

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Pointerpro logo



Assessments and surveys that generate personalized reports

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Create surveys that works both on- and offline. An offline survey provides respondents with all the convenience of online surveys but works even when the internet connection is unstable or there’s no WiFi access.

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SurveyMonkey logo



A market-leading survey platform.

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Trusted by 98% of the Fortune 500 and used in over 350,000 organizations, SurveyMonkey’s People Powered Data platform gives millions of people around the world a way to turn feedback into action that drives growth and innovation.

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People Element logo

People Element


Employee engagement, retention & satisfaction solution

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People Element is a survey and coaching platform for managing employee engagement, retention, and satisfaction throughout the employee lifecycle. The platform enables managers to collect, understand, and act on employee feedback using real-time data-driven insights for change and goal management.

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VideoAsk logo



Get personal with face-to-face interactions: at scale

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Get better data and more engagement for your surveys with short and simple interactive videos. VideoAsk lets you scale face-to-face interactions, and personalize the way you ask.

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MFour Studio logo

MFour Studio


Capture your customers at consideration.

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The ultimate platform for surveys, behavior data analysis, and consumer research. Easily identify personas, fine-tune pitches, create outstanding products, and achieve peak performance.

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Birdeye logo



#1 most trusted reputation and customer experience platform

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Surveys give you an easy-to-use Survey Builder to build out surveys with advanced skip logic to
survey your customers, prospects, and employees. Survey Automation allows you to send out automated
survey requests, and ask for reviews. Survey Insights analyzes customer feedback at scale using Athena.

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Cooleaf logo



Employee Engagement and Recognition Software

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Cooleaf is an employee experience platform that helps organizations to foster a culture of engagement, recognition, and growth. It offers a suite of tools and features to create a personalized, seamless, and enjoyable employee experience.

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SurveyMonkey Enterprise logo

SurveyMonkey Enterprise


360-degree feedback solution for HR professionals

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SurveyMonkey Enterprise is a customer satisfaction solution designed to help businesses in IT, healthcare, education, and other sectors collect, assess, and share survey responses with teams. Administrators can secure confidential data in accordance with General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) compliance standards.

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Zoho Survey logo

Zoho Survey


Everything surveys—made simple and powerful.

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Use Zoho to create unlimited online and offline surveys & analyze the data collected. Design your own branching & logic, use multi-mode data collection, & generate reports.

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Momentive logo



For business leaders who want to shape what's next.

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Momentive combines people-centric solutions with an agile, AI-powered platform to reshape your customer experience.

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Tremendous logo



Rewards people love

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Tremendous is the top service for increasing survey participation. Incentivize participation by sending gift cards, prepaid Visa® cards, cash and more — instantly at scale.

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SurveyLegend logo



Mobile-friendly survey management platform

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SurveyLegend enables you to create beautiful mobile-friendly surveys, forms, and polls with ease.

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AskNicely logo



Make every customer experience awesome, every time.

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AskNicely is customer feedback software that helps businesses improve customer experience and accelerate growth using the Net Promoter Score (NPS) framework.

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Motivosity logo



Enhance the employee experience at every level.

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Are you a small business or mid market sized company? Great--we are built for you! Motivosity is the employee experience platform that helps reduce turnover, improve burnout and engages your employees.

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IntouchSurvey logo



Collect Voice of Customer data with flexible survey software

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IntouchSurvey is a survey tool designed to help multi-location businesses across retail, hospitality, grocery, & other sectors conduct electronic surveys for market research. The tool enables you to measure customer satisfaction scores, collect user feedback, retain existing & acquire new customer

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Nextiva logo



Simplifying Business Communication

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Nextiva is transforming the way businesses communicate. Nextiva is a communications platform providing businesses with big-business phone features at a small-business price and it offers offers ease of use, manageability, scalability, reliability and enterprise-class functionality.

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Formstack Forms logo

Formstack Forms


The Smart Way to Collect and Manage Data

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Easily create surveys for your website, your clients, Facebook

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Formstack Platform logo

Formstack Platform


Workflow automation platform

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Formstack is an all-in-one workflow automation platform that helps organizations streamline operations related to data capture, document generation, and eSignature collection. It provides a visual workflow builder for creating solutions for tough workplace challenges without coding

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Surveyol logo



Online survey and questionnaire creation software

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SurveyOL is an affordable online survey software designed for small businesses and teams. The software includes predefined templates like event feedback, employee satisfaction, and more. SurveyOL now comes with ChatGPT integration to help you create professional surveys effortlessly.

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Jotform logo



Powerful Forms Get It Done

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Trusted by over 10 million users, Jotform's form builder is the easy way to create and publish online forms from any device.

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SurveySparrow logo



Conversational survey tool

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SurveySparrow lets you turn surveys into conversations. With a conversational interface, SurveySparrow enables users to create and share highly engaging, mobile-first surveys that offer a chat-like experience.

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Google Forms logo

Google Forms


Create custom forms for surveys & questionnaires

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Google Forms is a free form builder tool that enables users to create surveys and questionnaires online in order to collect and organize information

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Here's what we'll cover:

Buyers Guide

Survey Software

Your business needs to reach out to customers to know how satisfied they are with your products or services. You may also need to collect ideas or feedback from your employees.

Running surveys allows you to engage with your customers and employees to receive unbiased feedback and data that can be used to improve.

Whether you're a large or small organization, it’s advisable to invest in survey software instead of collecting data manually. The software helps automate the process of creating surveys, communicating with and collecting data from respondents, and analyzing the results.

We’ve prepared this guide to help you select the right survey tool for your business.

Here’s what we’ll cover:

What is survey software?

Survey software is an application that is used to collect data for conducting market research, measuring customer satisfaction, and collecting employee feedback. It allows users to design questionnaires, send them to relevant audiences, and analyze the collected data to gauge performance and make improvements.

Survey tools provide a range of functionalities that include sample selection; data collection; data analysis; and data representation using bar graphs, line graphs, and cross-tab reports.

Online survey software allows users to conduct surveys, questionnaires, and polls by sending survey links via email or social media or by embedding the links on websites.

Find out more about how you can make your business more customer-centric.

What are the typical features of survey software?

Understanding the common features of survey software will help you shortlist products that match your organization’s needs. Here are some common features of a survey tool:

  • Multichannel distribution: Reach out to customers and increase the response rate by sharing your survey link through multiple channels, including websites, social media, email, and text messages.

  • Reporting/analytics: Export survey results to analyze data and derive actionable insights. Use an online dashboard to track survey responses and create comparison and trend reports.

  • Survey builder: Create an online survey and share its link with your target audiences. 

  • Email marketing: Send surveys via email campaigns. Embed the surveys in your emails so respondents can answer the questions directly via email.

  • Skipping logic and branching: Create a custom path for a survey based on the respondent’s answers. This survey logic allows respondents to skip one or more questions and jump to a different question, page, or survey.

  • Randomization: Display survey questions in random order. You can also lock certain questions in a specific position or hide specific questions.

  • URL customization: Create customized URLs for your survey respondents. 

Key questions to ask a survey software vendor before you buy: 

  • What are the common features of your survey app?

  • Are there any special or additional features you provide in your survey tool?

Who uses survey software?

Survey software is commonly used by the following businesses:

  • Research firms: Surveys are the most commonly used research tool, and survey software helps researchers analyze and draw meaningful conclusions from their research projects. It assists research firms in obtaining a large number of responses, allowing them to work with and analyze volumes of data. 

  • Human resources departments: HR departments of organizations use online surveys to understand employees’ attitudes, feedback, motivation, and satisfaction. They design questionnaires and polls to identify improvement areas at the workplace. Such surveys help connect employees’ roles, work, and performances to their companies’ business goals.

  • Marketing teams: Customer experience is the key to sustainable business growth. To create a remarkable customer experience, marketers need to measure audience reaction to the content, ads, and campaigns they produce. With the help of an online survey tool, marketers can perform market research to identify decision-making triggers, understand customer needs, study purchase patterns, and discover new trends and pain points. 

  • Product teams: Survey software allows product teams to gather customer feedback. With the help of surveys, product teams can discover how people feel about a product’s features, identify use cases, and compare their products to their competitors. These insights help identify improvements, add functionality, and create new solutions to address customers’ challenges.

Key questions to ask a survey software vendor before you buy: 

  • What makes your survey software a fit for my role or department?

  • Which teams can use your survey software?

What are the potential issues with survey software?

Here are some issues you may face when using a survey platform:

  • Security issues: When you collect survey responses, you collect respondents’ personal information, and it’s your responsibility to keep this data safe. If survey data falls into the wrong hands, your business can be penalized by the government, and you’ll end up losing your customers’ trust. Choose a product that complies with data privacy and security regulations such as the General Data Protection Regulation (GDPR) and Health Insurance Portability and Accountability Act (HIPAA). Also, look for security features such as single sign-on (SSO) and encryption to protect your survey data from unauthorized access.

  • Integration issues: Lack of integration with your existing software apps (e.g, email marketing, customer relationship management (CRM), business intelligence software), your website, or your social media accounts will make it difficult to share data with the survey software. Integration with:

    • CRM software will let you export customers’ contact details, purchase history, and interactions for your survey.

    • Email marketing software will allow you to embed your survey links and send mass emails to your customers.

    • Business intelligence software will allow you to export your survey data into the program to create dashboards and interactive reports in real time.

Take into consideration all the apps your organization uses currently or is planning to use in the future, and choose a survey tool that provides bidirectional integration. This will help create and update data in any system as well as save you from paying extra for additional integrations in the future.

Key questions to ask a survey software vendor before you buy: 

  • Which security measures do you follow? Does your product comply with HIPAA and other state regulations? 

  • What are the integration capabilities of your tool? Will your tool integrate with the current systems in my organization?

  • How does your tool align with my business goals?

Vendors are continuously upgrading their software solutions with the latest technology to help users create more personalized surveys and perform advanced analysis of the collected data. In this section, we discuss the latest trends in the online survey software market.

  • Increasing use of chatbot-based surveys. Unlike traditional surveys that consist of a long list of questions presented to respondents all at once, chatbots send short messages that respondents can answer one at a time. They help make surveys more interactive by providing a conversational interface and even offering respondents additional information, if required, about the questions. These capabilities help improve the response rate, get more meaningful data, and increase respondents' engagement. 

  • Growing adoption of social media surveys. Social media sites such as Instagram, Facebook, YouTube, Snapchat, and Twitter have become a great place for survey interactions. Social media surveys help identify trends and hot topics that customers are interested in. They can be used for market research, as they provide real-time data about the current interests of target audiences. Such surveys are also a good way to collect customers’ demographic information and measure customer experience by engaging with them in real time.

  • Use of artificial intelligence (AI)-driven survey text analysis. AI technology in survey software can help categorize response data based on the most common words and phrases used, providing the ability to obtain insights within a matter of hours. For example, AI-driven text analysis in apps such as SurveyMonkey provides insights by automatically classifying text responses and displaying an aggregate view of respondent sentiment, simplifying the analysis of unstructured response data.

Key questions to ask a survey software vendor before you buy: 

  • Which new technologies are you planning to incorporate into your survey platform?

  • In which ways are you planning to implement technologies such as AI and machine learning in your survey software?

What is the cost of survey software?

Pricing for online survey software varies depending on the number of users or responses. Many vendors offer free survey solutions, but most products on the market are priced on a “per month” basis and can be broken down into three tiers based on their starting price: 

Price ranges*:

  • $7 - $14 

  • $14 - $22 

  • $22+

These ranges summarize pricing for the base plans of most products. An enterprise or premium product that is priced higher may include additional features such as unlimited users, unlimited surveys, password protection, multilingual survey, advanced integration, and payment acceptance.

*The pricing included is for the entry-level/lowest-priced offering found on vendor websites on August 27, 2021. These ranges correspond to the 25th, 75th, and 100th percentile of the pricing information gathered from vendor websites of sample products and exclude freemium plans.

With this in mind, you may come across additional charges such as:

  • Implementation cost: Cost associated with consultants, software customization, data migration, and integration.

  • Additional features/add-ons: Cost associated with advanced features such as advanced security management, payment acceptance, custom branding, and SSO.

  • Customer support cost: Cost associated with priority support services.

  • Maintenance cost: Cost related to software upgrades, patches, and updates.

Check these prices before committing to any survey software vendor.

Key questions to ask a survey software vendor before you buy: 

  • What is the pricing model of your product? 

  • Besides the subscription fee, what other costs are involved if I decide to purchase?

  • Do you offer a free plan, free trial, or demo? 

How do small and midsize businesses use survey software?

Unlike large enterprises, small and midsize businesses (SMBs) have a handful of customers. To grow their business, SMBs need to focus more on customer needs, which can be achieved with effective market and customer research. By using an online survey tool, SMBs can uncover new opportunities to improve customer retention. For example, they can ask website visitors a few questions about their site or product to understand customer needs and challenges. 

SMBs, especially newer ones, can reap many benefits by investing in a survey software tool. The software can help such businesses reach out to their audiences, allowing them to track customer loyalty and satisfaction. SMBs can also use the software to track employees’ attitudes, feedback, motivation, and satisfaction for developing new workplace strategies or improving the ones already in place.

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