Storeplay - 2026 Pricing, Features, Reviews & Alternatives

Storeplay is a unified in-store experience management platform designed for multi-site brands to centralize control over music, digital signage, scent marketing, queueing systems, and retail media. It functions as an integrated operating system that enables large retail chains, hospitality groups, quick-service restaurant franchises, fitness centers, pharmacies, and fuel stations to manage brand experiences across physical locations from a single interface. The platform addresses operational challenges faced by enterprises with geographically dispersed sites by ensuring consistent brand presentation while enabling localized adaptations. Organizations in retail, hospitality, banking, healthcare, convenience, and wellness sectors employ the platform to design multi-sensory environments that support brand engagement.

The platform comprises five core modules that can operate independently or in combination. The Radio module delivers curated music programming that reinforces brand identity and fosters emotional connections. The Display module provides central control of digital signage content to maintain brand consistency and deliver dynamic messaging at points of decision. The Media module transforms existing audio, visual, and environmental assets into targeted advertising inventory to generate additional revenue streams. The Scent module offers signature fragrance solutions and extends scent branding to products such as candles and room sprays. The IQ module includes intelligent queue management, click-and-collect services, and online booking features to reduce friction, streamline operations, and support upselling opportunities. The system also includes settings for sensory-aware environments with adjustable audio, visual, and scent parameters to accommodate quieter periods and sensitive customer groups.

Storeplay operates through a centralized control system that allows marketing, visual merchandising, operations, and IT teams to coordinate campaigns and in-store experiences across thousands of locations. The platform provides scheduling and monitoring capabilities to deploy content network wide from a single interface. Event support features include in-house DJ services and specialist guidance for store openings and brand activations. The modular architecture enables phased implementation of individual components or deployment of the complete suite to align with organizational needs. The design supports integration with existing retail technology ecosystems to centralize management of diverse in-store experience elements across distributed sites.