XM for Strategy & Research vs Microsoft Power BI

SurveyMonkey

Tableau

Microsoft Forms

Looker

Qlik Sense

Confirmit

Compare XM for Strategy & Research and Microsoft Power BI based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

SurveyMonkey is an AI-based survey platform designed to help teams collect actionable feedback. The platform offers expert templates for various use cases including customer satisfaction, employee engagement, and event feedback. Organizations can distribute surveys to targeted audiences, analyze results with AI-based insights, and integrate with various business tools for streamlined workflows.

Confirmit is a market research platform that includes features such as feedback & data collection, analysis & reporting, and action management.

The Microsoft Forms platform helps companies improve their operations through data collection and reporting on surveys. The software can be used to build customized forms, with open-ended questions, multiple-choice questions, and ratings to collect customer feedback.

XM for Strategy & Research is a survey management tool designed to help businesses collect feedback and provide insight into brand awareness and consumer preferences. Key features include sentiment analysis, trend alerts, predictive behavior analytics, real-time response monitoring, and data insight reports.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Ad hoc Analysis

Alerts/Notifications

Assessment Management

Audience Targeting

Behavior Tracking

Benchmarking

Brand Guidelines

Brand Tracking

Campaign Segmentation

Categorization/Grouping

Change Management

Charting

Collaboration Tools

Competitive Analysis

Conditional Logic

Customer Profiles

Customer Segmentation

Customizable Branding

Customizable Fields

Customizable Questions

Customizable Reports

Customizable Templates

Data Analysis Tools

Data Coding

Data Collection

Data Import/Export

Data Storage Management

Data Visualization

Drag & Drop

Email Management

Email Marketing

Email Reminders

Engagement Tracking

Face-to-Face

Feedback Management

Funnel Analysis

Heatmaps

Landing Pages/Web Forms

Machine Learning

Market Data Analysis

Media Analytics

Mixed Methods Research

Mobile Survey

Monitoring

Multi-Channel Data Collection

Multi-Channel Distribution

Multi-Language

Multimedia Support

Multiple Data Sources

Multiple User Accounts

Multivariate Testing

Natural Language Processing

Offline Access

Offline Response Collection

Panel Management

Paper-Based

Performance Metrics

Phone-Based

Predictive Analytics

Predictive Pricing Models

Pricing Analytics

Product Data Management

Profitability Analysis

Prototype Creation

Pulse Surveys

Qualitative Comparative Analysis

Quantitative Analysis

Quantitative Metrics

Question Branching

Question Library

Question Piping

Randomization

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Reminders

Reporting & Statistics

Reporting/Analytics

Response Quotas

Response Validation

Search/Filter

Sentiment Analysis

Single Sign On

Site Intercept Survey

Skip Logic

Social Media Integration

Social Media Monitoring

Split Testing

SSL Security

Statistical Analysis

Support Audio/Images/Video

Survey Builder

Survey Sample Management

Survey/Poll Management

XM for Strategy & Research

Android

Linux

Web-based

Windows

iPad

iPhone

Operations Officer

It's easy to learn, easy to use, and even easy to teach. I love this software and would love to become some sort of certified expert user if at all possible.

Senior Tutor

I love the flexibility of options in terms of how you can deploy questions and the type of questions you can ask using this software. What you can do with the data afterward is just as excellent too.

Graduate Assistant 

What I love most about Qualtrics is the suite of tool built into the software to help analysis the results. I also appreciate all the options in crafting the survey.

Software Architect

Their software is excellent, their integration support and API is excellent and their support is hands down the absolute best in the tech industry.

Student

You can make really amazing surveys using Qualtrics and it provides so many nice ways to present or export the data collected. The fact that it exports to SPSS is a huge pro.

But having now tried a few alternatives it's pretty clear that qualtrics is particularly good for post collection analysis too.

Independent Microtask Worker

Overall, my experience with qualtrics has been quite pleasant. It is a steady, reliable program.

Lower and Middle School Music Teacher

Qualtrics' built in surveys also offer attention-checks for if you are posting the software to sites like mturk. This program is really easy to learn and is intuitive to use, and it is cost effective.

Equipment Manager

The ability to customize the questions and their format is great. Tons of options multiple choice, blank fields, etc.

Certified Clinical Research Coordinator

The ability to buy a single subscription for your entire organization can make this very cost effective, too.

Program Specialist

There are only a few things that we have found the software incapable of doing, and they have been rather minor. We did request that the company add them to their "to-do" list.

Freelancer

Qualtrics has a nice dashboard and is very easy to use.

Graduate Teaching & Research Assistant

Any issues we've had, or questions as far as question development goes, have been addressed immediately by the wonderful support staff.

Survey Programmer

The customer support is top notch. I love the chat feature to speak with a support tech sooner.

Membership Data Associate

Qualtric's advanced functionality allows us to really personalize our surveys with display logic, embedded data and a great salesforce integration.

Research Manager

Our one complaint is that the price has crept up over the years to the point that it's significantly higher than we were paying 4-5 years ago.

Research Associate

The data analysis options offered within Qualtrics are weak, as are the data cleaning options. This is a non-issue for smaller, or non-scientific surveys.

Depending on what platform you were using before it my be a little difficult at first to get acclimated to the program.

XM for Strategy & Research screenshot: XM for Strategy & Research survey results

XM for Strategy & Research screenshot: XM for Strategy & Research ExpertReview survey quality score

XM for Strategy & Research screenshot: XM for Strategy & Research survey creation

XM for Strategy & Research screenshot: XM for Strategy & Research engagement distribution reports

XM for Strategy & Research screenshot: XM for Strategy & Research NPS company overview

XM for Strategy & Research screenshot: XM for Strategy & Research NPS store overview

XM for Strategy & Research screenshot: XM for Strategy & Research Optimization feature

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Qlik Sense is a business intelligence (BI) and visual analytics platform that supports a range of analytic use cases. It supports a full range of users and use-cases across the life-cycle from data to insight.

Tableau is the world’s leading AI-powered analytics and business intelligence platform. Learn More! 

Looker, now part of Google Cloud, is a data platform that makes it simple for anyone to find, navigate and understand their data. Looker platform has an analytics interface for exploring data, a reusable development paradigm for curating data experiences, and an extensible API set so the data can exist in other systems. Looker enables anyone to search and explore data, build dashboards and reports, and share everything easily and quickly.

Microsoft Power BI converts data into rich interactive visualizations, utilizing business analytics tools to share dashboard-based insights across all devices

Ad hoc Query

Ad hoc Reporting

AI/Machine Learning

Customizable Dashboard

Dashboard

Dashboard Creation

Data Blending

Data Cleansing

Data Connectors

Data Discovery

Data Management

Data Synchronization

Data Transformation

Geographic Maps

High Volume Processing

Integration into Third Party Applications

Interactive Reports

KPI Monitoring

Mobile Access

Natural Language Search

Real-Time Updates

Self Service Data Preparation

Self-service Analytics

Single Page View

Visual Analytics

Microsoft Power BI

Project Manager

It's an incredible programming for examination. I love the perception highlights since it transform drilling information into fun outlines or diagrams.

Charity Njogu

The ability to filter to the specific metric we are interested in is an amazing feature.

It is a good data analytics and visualization software and its ability to import data from multiples sources is a great feature.

Project Associate

Could be frustrating to use when first starting as it would give you an error message but provide no specifics on what is wrong or directions to fix it.

XM for Strategy & Research vs Microsoft Power BI Comparison (2026)

XM for Strategy & Research vs Microsoft Power BI Comparison (2026)

XM for Strategy & Research

Microsoft Power BI

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives