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XM for Strategy & Research

Customer insights & brand research survey management tool

Last updated: November 2024

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XM for Strategy & Research - 2024 Pricing, Features, Reviews, & Alternatives

Table of Contents

What is XM for Strategy & Research?

XM for Strategy & Research is a survey management tool designed to help businesses collect feedback across multiple platforms and provide insight into brand awareness and consumer preferences. Key features include customer segmentation, sentiment analysis, trend alerts, predictive behavior analytics, real-time response monitoring, data insight reports, and more.

With the Qualtrics’ survey tool, businesses can use the drag and drop interface, multiple question formats, and pre-built templates to create custom surveys and questionnaires. Users can collect feedback across multiple platforms, such as mobile devices, apps, websites, and chat boxes, which enables companies to optimize customer engagement, improve response rates, and act on insights.

The centralized platform uses AI and machine learning to monitor survey responses in real time, flag poor quality responses, and offer recommendations for improvement. The software scans text responses and provides businesses with sentiment analysis, trend alerts, behavior forecasts, and research data reports. With XM for Strategy & Research’s conjoint analysis features, companies can review feedback according to customer demographics, such as age, gender, and background to determine the optimal product configuration, starting price, and target audience.

Starting from

No pricing info

XM for Strategy & Research's key features

Most critical features, based on insights from XM for Strategy & Research users:

Survey Builder

4.7

(41)

Reporting/Analytics

4.5

(37)

Question Branching

4.5

(24)

Data Analysis Tools

4.6

(13)

Skip Logic

4.7

(10)

Surveys & Feedback

5.0

(5)

Features

4.6

417

Ease of use

4.4

417

All XM for Strategy & Research features

Data Coding

4.8

(6)

Customizable Questions

5.0

(2)

Customizable Fields

4.6

(7)

Survey/Poll Management

5.0

(1)

Split Testing

5.0

(1)

Text Analysis

4.7

(3)

Collaboration Tools

4.0

(1)

Third-Party Integrations

5.0

(2)

Sentiment Analysis

5.0

(1)

Search/Filter

4.8

(5)

Response Validation

4.7

(3)

User Research Analysis

4.5

(4)

A/B Testing

5.0

(2)

Access Controls/Permissions

4.7

(3)

Quantitative Analysis

5.0

(2)

Multi-Language

4.7

(3)

Assessment Management

5.0

(1)

Reporting & Statistics

4.6

(5)

Mixed Methods Research

4.7

(3)

Media Analytics

5.0

(1)

Data Import/Export

4.3

(27)

Qualitative Comparative Analysis

4.3

(9)

Customizable Templates

4.4

(10)

Feedback Management

4.4

(8)

Question Library

4.3

(3)

Customizable Branding

5.0

(2)

Statistical Analysis

3.0

(1)

Multi-Channel Distribution

4.7

(6)

Product Data Management

5.0

(1)

Survey Sample Management

4.0

(6)

API

5.0

(1)

Brand Guidelines

4.5

(2)

Email Marketing

4.7

(3)

Data Visualization

3.0

(5)

Panel Management

4.0

(3)

Visual Editor

(0)

Real-Time Monitoring

(0)

Real-Time Data

4.0

(2)

Real-Time Analytics

(0)

Randomization

(0)

Question Piping

(0)

Web Tracking

5.0

(1)

Quantitative Metrics

(0)

Website Monitoring

(0)

Widgets

(0)

Pulse Surveys

(0)

Prototype Creation

(0)

Profitability Analysis

(0)

Workflow Management

5.0

(1)

Real-Time Reporting

(0)

Reminders

(0)

Visual Analytics

(0)

Video recording/Transcriptions

(0)

Response Quotas

(0)

Usability Testing

(0)

URL Customization

(0)

Trend Analysis

(0)

Single Sign On

(0)

Template Management

(0)

Site Intercept Survey

(0)

Social Media Integration

(0)

Social Media Monitoring

4.0

(1)

Tagging

(0)

SSL Security

(0)

Support Audio/Images/Video

(0)

Pricing Analytics

(0)

Email Reminders

(0)

Email Management

(0)

Drag & Drop

4.0

(1)

Data Storage Management

(0)

Data Collection

(0)

Customizable Reports

(0)

Customer Segmentation

(0)

Customer Profiles

(0)

Conditional Logic

(0)

Competitive Analysis

4.0

(1)

Charting

(0)

Change Management

(0)

Categorization/Grouping

5.0

(1)

Campaign Segmentation

(0)

Brand Tracking

(0)

Benchmarking

4.0

(2)

Behavior Tracking

(0)

Audience Targeting

(0)

Alerts/Notifications

4.0

(1)

Ad hoc Analysis

(0)

Activity Tracking

(0)

Activity Dashboard

(0)

Predictive Pricing Models

(0)

Predictive Analytics

(0)

Phone-Based

(0)

Performance Metrics

(0)

Paper-Based

(0)

Offline Response Collection

(0)

Offline Access

(0)

Natural Language Processing

(0)

Multivariate Testing

4.0

(1)

Multiple User Accounts

(0)

Multiple Data Sources

(0)

Multimedia Support

(0)

Multi-Channel Data Collection

(0)

Monitoring

5.0

(1)

Mobile Survey

(0)

Market Data Analysis

(0)

Machine Learning

(0)

Landing Pages/Web Forms

(0)

Heatmaps

(0)

Funnel Analysis

(0)

Face-to-Face

(0)

Engagement Tracking

(0)

XM for Strategy & Research awards

Qualitative Data Analysis

82/100

Competitive Intelligence

XM for Strategy & Research alternatives

XM for Strategy & Research

4.8

(417)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.4

Features

4.6

Value for Money

4.4

Customer Support

4.7

Jotform

4.7

(2.2K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.7

Features

4.6

Value for Money

4.5

Customer Support

4.4

Birdeye

4.7

(665)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.7

Features

4.6

Value for Money

4.5

Customer Support

4.6

Tremendous

4.8

(224)

visit website

Starting from

Free trial

Free version

Ease of Use

4.9

Features

4.7

Value for Money

4.8

Customer Support

4.8

XM for Strategy & Research pricing

Pricing options

Free plan

Subscription

Free trial

Pricing range

view pricing plans

Value for money

4.4

417

Starting from

No pricing info

XM for Strategy & Research support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

Knowledge Base

FAQs/Forum

24/7 (Live rep)

Email/Help Desk

Chat

Phone Support

Training options

In Person

Live Online

Documentation

Webinars

Videos

XM for Strategy & Research reviews

Overall rating

4.8

417

Positive reviews

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend8.98/10

Rating distribution

320

Pros

It's easy to learn, easy to use, and even easy to teach. I love this software and would love to become some sort of certified expert user if at all possible.

Hira S.

Operations Officer

I love the flexibility of options in terms of how you can deploy questions and the type of questions you can ask using this software. What you can do with the data afterward is just as excellent too.

Verified reviewer

Anonymity request

What I love most about Qualtrics is the suite of tool built into the software to help analysis the results. I also appreciate all the options in crafting the survey.

Cody E.

Graduate Assistant

Cons

There are only a few things that we have found the software incapable of doing, and they have been rather minor. We did request that the company add them to their "to-do" list.

Verified reviewer

Anonymity request

Our one complaint is that the price has crept up over the years to the point that it's significantly higher than we were paying 4-5 years ago.

Stewart L.

Research Manager

The data analysis options offered within Qualtrics are weak, as are the data cleaning options. This is a non-issue for smaller, or non-scientific surveys.

Verified reviewer

Anonymity request

Read all reviews

XM for Strategy & Research FAQs

Q. What type of pricing plans does XM for Strategy & Research offer?

XM for Strategy & Research has the following pricing plans:
Pricing model: Subscription

Q. Who are the typical users of XM for Strategy & Research?

XM for Strategy & Research has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

Q. What languages does XM for Strategy & Research support?

XM for Strategy & Research supports the following languages:
Irish, Japanese, German, Spanish, Korean, Chinese (Simplified), Finnish, English, Dutch, French, Italian, Chinese (Traditional)

Q. Does XM for Strategy & Research support mobile devices?

XM for Strategy & Research supports the following devices:
Android, iPad, iPhone

Q. Does XM for Strategy & Research offer an API?

Yes, XM for Strategy & Research has an API available for use.

Q. What other apps does XM for Strategy & Research integrate with?

XM for Strategy & Research integrates with the following applications:
Tray.io, Make, Contentsquare, Jira, Annex Cloud Loyalty Experience Platform, SessionCam, DataGrail, SAP Customer Experience, Kantata, Tango, Zapier, Genesys Cloud CX, Fullstory, Tethr, Glassbox, Medallia Agent Connect, Fuel Cycle, Grade.us, Freshdesk, Adobe Analytics, Infegy Atlas, Salesforce Sales Cloud, Pendo, Slack, Tremendous, Tableau, LogRocket, Xoxoday, Chattermill, ServiceNow, Dynamics 365 Business Central, ClickTale, Quantum Metric, UserTesting, Marketo Engage, SAP Analytics Cloud, SocketLabs, ReviewTrackers, HubSpot CRM, Zendesk Suite

Q. What level of support does XM for Strategy & Research offer?

XM for Strategy & Research offers the following support options:
Knowledge Base, FAQs/Forum, 24/7 (Live rep), Email/Help Desk, Chat, Phone Support