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XM for Strategy & Research Logo

Customer insights & brand research survey management tool

Last updated: November 2024

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XM for Strategy & Research - 2024 Pricing, Features, Reviews, & Alternatives

Table of Contents

What is XM for Strategy & Research?

XM for Strategy & Research is a survey management tool designed to help businesses collect feedback across multiple platforms and provide insight into brand awareness and consumer preferences. Key features include customer segmentation, sentiment analysis, trend alerts, predictive behavior analytics, real-time response monitoring, data insight reports, and more.

With the Qualtrics’ survey tool, businesses can use the drag and drop interface, multiple question formats, and pre-built templates to create custom surveys and questionnaires. Users can collect feedback across multiple platforms, such as mobile devices, apps, websites, and chat boxes, which enables companies to optimize customer engagement, improve response rates, and act on insights.

The centralized platform uses AI and machine learning to monitor survey responses in real time, flag poor quality responses, and offer recommendations for improvement. The software scans text responses and provides businesses with sentiment analysis, trend alerts, behavior forecasts, and research data reports. With XM for Strategy & Research’s conjoint analysis features, companies can review feedback according to customer demographics, such as age, gender, and background to determine the optimal product configuration, starting price, and target audience.

Starting from

ic-pricetag

No pricing info

XM for Strategy & Research's key features

Most critical features, based on insights from XM for Strategy & Research users:

Survey Builder
Reporting/Analytics
Question Branching
Data Analysis Tools
Skip Logic
Surveys & Feedback

Features

4.6

/5

417

Ease of use

4.4

/5

417

All XM for Strategy & Research features

Data Coding
Customizable Questions
Customizable Fields
Survey/Poll Management
Split Testing
Text Analysis
Collaboration Tools
Third-Party Integrations
Sentiment Analysis
Search/Filter
Response Validation
User Research Analysis
A/B Testing
Access Controls/Permissions
Quantitative Analysis
Multi-Language
Assessment Management
Reporting & Statistics
Mixed Methods Research
Media Analytics
Data Import/Export
Qualitative Comparative Analysis
Customizable Templates
Feedback Management
Question Library
Customizable Branding
Statistical Analysis
Multi-Channel Distribution
Product Data Management
Survey Sample Management
API
Brand Guidelines
Email Marketing
Data Visualization
Panel Management
Visual Editor
Real-Time Monitoring
Real-Time Data
Real-Time Analytics
Randomization
Question Piping
Web Tracking
Quantitative Metrics
Website Monitoring
Widgets
Pulse Surveys
Prototype Creation
Profitability Analysis
Workflow Management
Real-Time Reporting
Reminders
Visual Analytics
Video recording/Transcriptions
Response Quotas
Usability Testing
URL Customization
Trend Analysis
Single Sign On
Template Management
Site Intercept Survey
Social Media Integration
Social Media Monitoring
Tagging
SSL Security
Support Audio/Images/Video
Pricing Analytics
Email Reminders
Email Management
Drag & Drop
Data Storage Management
Data Collection
Customizable Reports
Customer Segmentation
Customer Profiles
Conditional Logic
Competitive Analysis
Charting
Change Management
Categorization/Grouping
Campaign Segmentation
Brand Tracking
Benchmarking
Behavior Tracking
Audience Targeting
Alerts/Notifications
Ad hoc Analysis
Activity Tracking
Activity Dashboard
Predictive Pricing Models
Predictive Analytics
Phone-Based
Performance Metrics
Paper-Based
Offline Response Collection
Offline Access
Natural Language Processing
Multivariate Testing
Multiple User Accounts
Multiple Data Sources
Multimedia Support
Multi-Channel Data Collection
Monitoring
Mobile Survey
Market Data Analysis
Machine Learning
Landing Pages/Web Forms
Heatmaps
Funnel Analysis
Face-to-Face
Engagement Tracking

XM for Strategy & Research awards

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XM for Strategy & Research pricing

Pricing options
Free plan
Subscription
Free trial
Pricing range

Value for money

4.4

/5

417

Starting from

ic-pricetag

No pricing info

XM for Strategy & Research support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Knowledge Base
FAQs/Forum
24/7 (Live rep)
Email/Help Desk
Chat
Phone Support

Training options

In Person
Live Online
Documentation
Webinars
Videos

XM for Strategy & Research reviews

Overall rating

4.8

/5

417

Positive reviews

98

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.98/10
Rating distribution

5

4

3

2

1

320

89

8

0

0

Pros
It's easy to learn, easy to use, and even easy to teach. I love this software and would love to become some sort of certified expert user if at all possible.
I love the flexibility of options in terms of how you can deploy questions and the type of questions you can ask using this software. What you can do with the data afterward is just as excellent too.
What I love most about Qualtrics is the suite of tool built into the software to help analysis the results. I also appreciate all the options in crafting the survey.
Cons
There are only a few things that we have found the software incapable of doing, and they have been rather minor. We did request that the company add them to their "to-do" list.
Our one complaint is that the price has crept up over the years to the point that it's significantly higher than we were paying 4-5 years ago.
The data analysis options offered within Qualtrics are weak, as are the data cleaning options. This is a non-issue for smaller, or non-scientific surveys.

XM for Strategy & Research FAQs

Q. What type of pricing plans does XM for Strategy & Research offer?

XM for Strategy & Research has the following pricing plans:
Pricing model: Subscription


Q. Who are the typical users of XM for Strategy & Research?

XM for Strategy & Research has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


Q. What languages does XM for Strategy & Research support?

XM for Strategy & Research supports the following languages:
Irish, Japanese, German, Spanish, Korean, Chinese (Simplified), Finnish, English, Dutch, French, Italian, Chinese (Traditional)


Q. Does XM for Strategy & Research support mobile devices?

XM for Strategy & Research supports the following devices:
Android, iPad, iPhone


Q. Does XM for Strategy & Research offer an API?

Yes, XM for Strategy & Research has an API available for use.


Q. What other apps does XM for Strategy & Research integrate with?

XM for Strategy & Research integrates with the following applications:
Tray.io, Make, Contentsquare, Jira, Annex Cloud Loyalty Experience Platform, SessionCam, DataGrail, SAP Customer Experience, Kantata, Tango, Zapier, Genesys Cloud CX, Fullstory, Tethr, Glassbox, Medallia Agent Connect, Fuel Cycle, Grade.us, Freshdesk, Adobe Analytics, Infegy Atlas, Salesforce Sales Cloud, Pendo, Slack, Tremendous, Tableau, LogRocket, Xoxoday, Chattermill, ServiceNow, Dynamics 365 Business Central, ClickTale, Quantum Metric, UserTesting, Marketo Engage, SAP Analytics Cloud, SocketLabs, ReviewTrackers, HubSpot CRM, Zendesk Suite


Q. What level of support does XM for Strategy & Research offer?

XM for Strategy & Research offers the following support options:
Knowledge Base, FAQs/Forum, 24/7 (Live rep), Email/Help Desk, Chat, Phone Support

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