XM for Strategy & Research vs YouScan

SurveyMonkey

Microsoft Forms

Brand24

Brandwatch

Meltwater

Confirmit

Compare XM for Strategy & Research and YouScan based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

SurveyMonkey is an AI-based survey platform designed to help teams collect actionable feedback. The platform offers expert templates for various use cases including customer satisfaction, employee engagement, and event feedback. Organizations can distribute surveys to targeted audiences, analyze results with AI-based insights, and integrate with various business tools for streamlined workflows.

Confirmit is a market research platform that includes features such as feedback & data collection, analysis & reporting, and action management.

The Microsoft Forms platform helps companies improve their operations through data collection and reporting on surveys. The software can be used to build customized forms, with open-ended questions, multiple-choice questions, and ratings to collect customer feedback.

XM for Strategy & Research is a survey management tool designed to help businesses collect feedback and provide insight into brand awareness and consumer preferences. Key features include sentiment analysis, trend alerts, predictive behavior analytics, real-time response monitoring, and data insight reports.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Ad hoc Analysis

Alerts/Notifications

Assessment Management

Audience Targeting

Behavior Tracking

Benchmarking

Brand Guidelines

Brand Tracking

Campaign Segmentation

Categorization/Grouping

Change Management

Charting

Collaboration Tools

Competitive Analysis

Conditional Logic

Customer Profiles

Customer Segmentation

Customizable Branding

Customizable Fields

Customizable Questions

Customizable Reports

Customizable Templates

Data Analysis Tools

Data Coding

Data Collection

Data Import/Export

Data Storage Management

Data Visualization

Drag & Drop

Email Management

Email Marketing

Email Reminders

Engagement Tracking

Face-to-Face

Feedback Management

Funnel Analysis

Heatmaps

Landing Pages/Web Forms

Machine Learning

Market Data Analysis

Media Analytics

Mixed Methods Research

Mobile Survey

Monitoring

Multi-Channel Data Collection

Multi-Channel Distribution

Multi-Language

Multimedia Support

Multiple Data Sources

Multiple User Accounts

Multivariate Testing

Natural Language Processing

Offline Access

Offline Response Collection

Panel Management

Paper-Based

Performance Metrics

Phone-Based

Predictive Analytics

Predictive Pricing Models

Pricing Analytics

Product Data Management

Profitability Analysis

Prototype Creation

Pulse Surveys

Qualitative Comparative Analysis

Quantitative Analysis

Quantitative Metrics

Question Branching

Question Library

Question Piping

Randomization

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Reminders

Reporting & Statistics

Reporting/Analytics

Response Quotas

Response Validation

Search/Filter

Sentiment Analysis

Single Sign On

Site Intercept Survey

Skip Logic

Social Media Integration

Social Media Monitoring

Split Testing

SSL Security

Statistical Analysis

Support Audio/Images/Video

Survey Builder

Survey Sample Management

Survey/Poll Management

XM for Strategy & Research

Android

Linux

Web-based

Windows

iPad

iPhone

Operations Officer

It's easy to learn, easy to use, and even easy to teach. I love this software and would love to become some sort of certified expert user if at all possible.

Senior Tutor

I love the flexibility of options in terms of how you can deploy questions and the type of questions you can ask using this software. What you can do with the data afterward is just as excellent too.

Graduate Assistant 

What I love most about Qualtrics is the suite of tool built into the software to help analysis the results. I also appreciate all the options in crafting the survey.

Software Architect

Their software is excellent, their integration support and API is excellent and their support is hands down the absolute best in the tech industry.

Student

You can make really amazing surveys using Qualtrics and it provides so many nice ways to present or export the data collected. The fact that it exports to SPSS is a huge pro.

But having now tried a few alternatives it's pretty clear that qualtrics is particularly good for post collection analysis too.

Independent Microtask Worker

Overall, my experience with qualtrics has been quite pleasant. It is a steady, reliable program.

Lower and Middle School Music Teacher

Qualtrics' built in surveys also offer attention-checks for if you are posting the software to sites like mturk. This program is really easy to learn and is intuitive to use, and it is cost effective.

Equipment Manager

The ability to customize the questions and their format is great. Tons of options multiple choice, blank fields, etc.

Certified Clinical Research Coordinator

The ability to buy a single subscription for your entire organization can make this very cost effective, too.

Program Specialist

There are only a few things that we have found the software incapable of doing, and they have been rather minor. We did request that the company add them to their "to-do" list.

Freelancer

Qualtrics has a nice dashboard and is very easy to use.

Graduate Teaching & Research Assistant

Any issues we've had, or questions as far as question development goes, have been addressed immediately by the wonderful support staff.

Survey Programmer

The customer support is top notch. I love the chat feature to speak with a support tech sooner.

Membership Data Associate

Qualtric's advanced functionality allows us to really personalize our surveys with display logic, embedded data and a great salesforce integration.

Research Manager

Our one complaint is that the price has crept up over the years to the point that it's significantly higher than we were paying 4-5 years ago.

Research Associate

The data analysis options offered within Qualtrics are weak, as are the data cleaning options. This is a non-issue for smaller, or non-scientific surveys.

Depending on what platform you were using before it my be a little difficult at first to get acclimated to the program.

XM for Strategy & Research screenshot: XM for Strategy & Research survey results

XM for Strategy & Research screenshot: XM for Strategy & Research ExpertReview survey quality score

XM for Strategy & Research screenshot: XM for Strategy & Research survey creation

XM for Strategy & Research screenshot: XM for Strategy & Research engagement distribution reports

XM for Strategy & Research screenshot: XM for Strategy & Research NPS company overview

XM for Strategy & Research screenshot: XM for Strategy & Research NPS store overview

XM for Strategy & Research screenshot: XM for Strategy & Research Optimization feature

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Brand24 is an easy-to-use social listening solution used by companies of all sizes to analyze real-time online conversations about their brands, products, and competitors.

Brand24 allows businesses to grow sales, get customer insights, find influencers or analyze the results of marketing campaigns.

Brandwatch is a comprehensive social intelligence suite that combines advanced analytics and artificial intelligence to help businesses understand consumer behavior across digital platforms. The platform offers deep consumer intelligence capabilities that enable organizations to monitor brand perception, track market trends, and analyze consumer sentiment across more than one hundred million online sources.

Meltwater media intelligence tracks over 275,000 global online news sources, and has partnerships for print and broadcast monitoring. Social media listening covers Twitter, Facebook, Instagram, YouTube, comment, review sites, forums, message boards and over 300 million blogs.

YouScan is a social listening platform powered by image recognition technology. It provides instant access to customer conversations happening online, enabling enterprises and agencies to listen, analyze and turn social data into action.

XM for Strategy & Research vs YouScan Comparison (2026)

XM for Strategy & Research

YouScan

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

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