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Unica
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Cloud-based marketing automation tool for marketers.
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Unica - 2026 Pricing, Features, Reviews & Alternatives
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Unica overview
What is Unica?
Unica is a cloud-based marketing automation platform that helps businesses manage marketing tasks and capture leads on a unified interface. The solution offers a 'Journey' module that provides a goal-based marketing automation platform for orchestrating omnichannel messaging. Its 'Deliver' module enables outbound message delivery across digital channels like SMS, email, mobile, and social. Campaign offers powerful and scalable campaign design with precision targeting at scale, while 'Interact' delivers real-time personalization across online and offline channels.
The 'Plan MRM' module provides enterprise-grade marketing management, and 'Optimize' handles contact optimization for offers and channels. Additionally, Unica leverages advanced and safe AI/ML frameworks with pre-trained predictive and generative models to fuel precision marketing at scale. The solution also provides deep behavioral insights, data-driven decisions through event detection, and seamless omnichannel messaging capabilities, delivering limitless flexibility for sophisticated marketing professionals.
Key benefits of using Unica
Starting price
Alternatives
with better value for money
Unica’s user interface
Unica reviews
Overall rating
4.4
/5
5
Positive reviews
80
%
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend7.2/10
5
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Unica's features
Features rating:
Unica alternatives
Unica
Starting from
No pricing info
Simple CRM
Starting from
15
Per month
Starting from
Free
Vidello
Starting from
39
Per month
Unica integrations (4)
Top integrations
Unica support options
Typical customers
Platforms supported
Support options
Training options
Unica FAQs
Unica has the following typical customers:
Large Enterprises, Mid Size Business, Small Business
These products have better value for money
Q. What languages does Unica support?
Unica supports the following languages:
Chinese (Simplified), Chinese (Traditional), English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish
Q. Does Unica offer an API?
Yes, Unica has an API available for use.
Q. What other apps does Unica integrate with?
Unica integrates with the following applications:
Google Analytics 360, LinkedIn for Business, Facebook Business Suite, Shopify
Q. What level of support does Unica offer?
Unica offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat