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WebEngage vs magnews Comparison (2026)

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Good recommendations?

WebEngage logo

WebEngage

magnews logo

magnews

Overview

WebEngage is a customer data platform & marketing automation suite that makes user engagement & retention simplified and highly effective for consumer tech enterprises and SMBs.

Magnews is a solution for managing the customer journey and improving customer value,starting from overall strategy definition, journey design to single activities and campaign execution in a continuous cycle of measurement and improvement.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

1000

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

32

5

4

3

2

1

16

15

1

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
83%
would recommend this app

4.4

5

5

4

3

2

1

2

3

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
80%
would recommend this app

Pros

“It has been great integration webengage with our website of customer journey analytics and i learnt a lot in this process , We moved to webengage from gamooga ab its very smooth transition easy to use for marketing team and fulfils marketing requirement ”
BG

Bhagyashri G.

data analystics engineer

“Product analytics can be improved a bit so that I don't have to pay a hefty price for multiple tools across this segment.”
Verified reviewer profile picture

Sushant K.

Co-Founder

“The integration process can be a bit tricky some times require additional help from customer support, but the customer support team is always there to help me out.”
Verified reviewer profile picture

Dinesh k.

Digital marketing manger

Pros

Not enoughreviews yet

Cons

“There is lack of Customer support post-integration.”
Verified reviewer profile picture

Deepa K.

Campaign Specialist

Cons

Not enoughreviews yet

  • Vendor responds to reviews
  • Last review3 years ago
  • Vendor responds to reviews
  • Last review4 years ago

Key features

  • Total features119
  • A/B Testing
  • AI/Machine Learning
  • API
  • Abandoned Cart Saver
  • Access Controls/Permissions
  • Action Management
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • App Notifications
  • Attribution Modeling
  • Autoresponders
  • Behavior Tracking
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Churn Management
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Creation
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Coupons
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customer Touchpoints
  • Customizable CTAs
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Connectors
  • Data Import/Export
  • Data Integration
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • Experience Management
  • Feedback Management
  • For Marketing and Advertising
  • GDPR Compliance
  • Gamification
  • Generative AI
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • KPI Monitoring
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • List Management
  • Live Chat
  • Location-Based Marketing
  • Marketing Automation
  • Marketing Management
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Notification Scheduling
  • Performance Metrics
  • Personalization
  • Predictive Analytics
  • Predictive Modeling
  • Product Recommendations
  • Push Notifications
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • SMS Messaging
  • SMS Notifications
  • Scheduled/Automated Reports
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Single Page View
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Survey/Poll Management
  • Surveys & Feedback
  • Template Management
  • Text-to-Win
  • Third-Party Integrations
  • WYSIWYG Editor
  • Web Notifications
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management
  • Total features37
  • A/B Testing
  • AI/Machine Learning
  • API
  • Abandoned Cart Saver
  • Access Controls/Permissions
  • Action Management
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • App Notifications
  • Attribution Modeling
  • Autoresponders
  • Behavior Tracking
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Churn Management
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Creation
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Coupons
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customer Touchpoints
  • Customizable CTAs
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Connectors
  • Data Import/Export
  • Data Integration
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • Experience Management
  • Feedback Management
  • For Marketing and Advertising
  • GDPR Compliance
  • Gamification
  • Generative AI
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • KPI Monitoring
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • List Management
  • Live Chat
  • Location-Based Marketing
  • Marketing Automation
  • Marketing Management
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Notification Scheduling
  • Performance Metrics
  • Personalization
  • Predictive Analytics
  • Predictive Modeling
  • Product Recommendations
  • Push Notifications
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • SMS Messaging
  • SMS Notifications
  • Scheduled/Automated Reports
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Single Page View
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Survey/Poll Management
  • Surveys & Feedback
  • Template Management
  • Text-to-Win
  • Third-Party Integrations
  • WYSIWYG Editor
  • Web Notifications
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations19
  • AWS Cloud9
  • Adjust
  • Adobe Commerce
  • Amplitude
  • AppsFlyer
  • BigCommerce
  • Branch
  • Cashfree
  • Google Cloud
  • HubSpot CRM
  • Liferay DXP
  • Mixpanel
  • Razorpay
  • Salesforce Marketing Cloud
  • SendGrid
  • Shopify
  • Twilio
  • Twilio Segment
  • WordPress
  • Total integrationsN/A
  • AWS Cloud9
  • Adjust
  • Adobe Commerce
  • Amplitude
  • AppsFlyer
  • BigCommerce
  • Branch
  • Cashfree
  • Google Cloud
  • HubSpot CRM
  • Liferay DXP
  • Mixpanel
  • Razorpay
  • Salesforce Marketing Cloud
  • SendGrid
  • Shopify
  • Twilio
  • Twilio Segment
  • WordPress