WebEngage Pricing, Features, Reviews & Comparison of Alternatives


WebEngage is a multi-channel B2C marketing automation cloud

4.57/5 (21 reviews)

WebEngage overview

WebEngage, a tool for automating communication across a user's lifecycle and helps companies send messages via:
Web Messages
In-app Messages
Push Notifications
Text Messages
Browser Push notifications

WebEngage's user CRM stores data from user profile(attributes) and user actions(events). It also has capabilities around deep data segmentation and personalisation using user profile data, behavioural data, lifecycle events, 3rd party data from CRM and logical constructs.

Cross-device tracking helps keep communication coherent and contextual, making the experience personalised and relevant. Integration with WebEngage is a one-time job and requires minimal assistance. Once the SDKs are integrated, the data starts to flow into WebEngage, making it measurable and actionable.

WebEngage also offers "Rolling Segments", meaning criteria can be defined dynamically rather than on the basis of queries.
Companies can segment their audiences by:
Who they are - User attributes
What they do - User behaviour
How they reach you - Technology they use


Starting from
Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Canada, China and 7 other markets, Europe, Germany, India, Japan, Latin America, Middle-East and Africa, United Kingdom

Supported languages

Chinese (Simplified), Czech, Dutch, English, Finnish and 11 other languages, French, German, Hebrew, Italian, Japanese, Korean, Norwegian, Portuguese, Russian, Spanish, Swedish
WebEngage screenshotWebEngage Journey Designer Explainer VideoWebEngage screenshotWebEngage screenshotWebEngage screenshotWebEngage screenshotWebEngage screenshotWebEngage screenshotWebEngage Explainer VideoHyper Personalization In Campaigns With WebEngage - Our How-To VideoWebEngage Marketing Cloud for Consumer Businesses

WebEngage reviews


Very good

Value for money
Ease of use
Customer support
Suhas Reddy

It helped improve our sales conversion by 65%!

Used weekly for 1-2 years
Reviewed 2017-10-26
Review Source: Capterra

We were on the lookout for a marketing automation tool for a couple of months when we finally found out Webengage. One of our primary criteria for the tool was the the tool needed to have integration with Segment.com. All of our data was already being passed onto Segment.com and we did not want to make another tech integration. Since Webengage had this integration, it was fairly simple to get started with Webengage. Webengage also offered a very useful and unique feature of customer journeys. This was our second criteria which we also could find in Webengage. We automate our marketing by defining rules such as, send SMS to a user if a user has signed up but not proceeded ahead within 5 days, wait for 2 days and then send an email, if user does not click this email, send a push notification, etc. This is by far our most used feature, which nicely incorporates all other features of Webengage.

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Aniket Thakkar

Our worn out hunt for THE email automation tool we wanted, ended with WebEngage

Used daily for less than 6 months
Reviewed 2017-09-22
Review Source: Capterra

We really struggled to find an affordable automation tool for Email & SMS, that had good API support and an intuitive journey builder. WebEngage hits all the right notes for that. It packs the punch of big automation systems like Marketo, Eloqua or Responsys. But is much cheaper and tech stack is way more startup friendly. Post WebEngage, we have much better control over targeting when it comes to communication. By sending right content in the right context, we have seen improvements all across the funnel.Mapping out a user journey which everyone from techies to PMs to content writers, could understand was very important to us as a business. Most tools swung one way or the other, made for developers or made for people who didn't care about APIs. WebEngage has best of both worlds, and the most awesome journey builder I've come across as a marketeer.

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Mrinal Singhal

This is simply a great tool for marketing Automation.

Used daily for 2+ years
Reviewed 2017-10-28
Review Source: Capterra

- Customer re-targeting - Promoting flash sales to a large TG - Personalized communication- Comprehensiveness of offerings across multiple channels of communication - Great Support team. Niket our SPOC from Webengage has been available literally 24*7 to help us with our queries - Value for Money. Great pricing as compared to other tools in the market

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Soyinka Majumder

A platform which empowers marketing to create large scale campaigns without going to the developer

Used daily for 1-2 years
Reviewed 2017-09-19
Review Source: Capterra

Cross device, cross platform, integrated and instantaneous campaigns on customer actions. User journeys is the main value generator for marketing guys. Allows cross device campaign set ups with perfect ease. Integration with Segment.io also makes life easier as most of the campaigns can be event driven. Client support is awesome

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Shahin Riaz

Web-engage has capably delivered in helping us @ eXtra.com engage better with our customers.

Used daily for 2+ years
Reviewed 2017-09-20
Review Source: Capterra

Exceptional customer engagement capabilitiesExcellent customer targeting/re-targeting capabilities. Clear and precise dashboards and back office. Round the clock customer support. Quick time to market.

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WebEngage pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Pricing of an account is based on MAU (Monthly Active User) count. MAU is defined as total count of unique users interacting with any of these channels (website, mobile app, email, sms)in the last 30 days. WebEngage has custom pricing slabs for each account basis its MAU count. other details here - https://webengage.com/pricing/

WebEngage features

Automatic Notifications
CRM Integration
Email Integration
Mobile Integration
Third Party Integration

Activity Dashboard (158 other apps)
Activity Tracking (113 other apps)
Automatic Reminders (144 other apps)
Calendar Management (139 other apps)
Contact Database (103 other apps)
Custom Fields (121 other apps)
Customer Database (111 other apps)
Customizable Branding (141 other apps)
Customizable Reporting (122 other apps)
Customizable Templates (121 other apps)
Data Import/Export (137 other apps)
Electronic Payments (110 other apps)
Reporting & Statistics (151 other apps)
Social Media Integration (121 other apps)

Category Leaders ranking


#16 in Survey

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#24 in Marketing Automation

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GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

WebEngage also features in these categories:

Additional information for WebEngage

Key features of WebEngage

  • User Journey Designers
  • Advanced Custom Segmentation
  • Hyper-Personalisation
  • Cross channel campaign management
  • User CRM
  • Lead Management
  • AB Testing
  • Campaign Analytics & Reporting
  • 3rd party integration
  • Behavioral Targeting
View All Features


Campaign Management
Lead Management
Cross channel customer journey builder
Campaign AB testing
Campaign Analytics and reporting
Advanced customer segmentation
Content personalisation
Behavioral targeting