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WebEngage Logo

WebEngage

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Marketing Automation & Customer Data Platform for SMBs

(22)

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WebEngage Pricing, Features, Reviews and Alternatives

WebEngage FAQs

Q. What type of pricing plans does WebEngage offer?

WebEngage has the following pricing plans:
Starting from: $199.00/year
Pricing model: Subscription

These products have better value for money


Q. Who are the typical users of WebEngage?

WebEngage has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


Q. What languages does WebEngage support?

WebEngage supports the following languages:
Chinese (Simplified), Czech, Dutch, English, Finnish, French, German, Hebrew, Italian, Japanese, Korean, Norwegian (Bokmal), Portuguese, Russian, Spanish, Swedish


Q. Does WebEngage support mobile devices?

WebEngage supports the following devices:
Android, iPad, iPhone


Q. Does WebEngage offer an API?

Yes, WebEngage has an API available for use.


Q. What other apps does WebEngage integrate with?

WebEngage integrates with the following applications:
Adobe Commerce, Salesforce Marketing Cloud, Mailchimp Transactional Email, Segment, WordPress, SendGrid, Mailchimp, Twilio, HubSpot CRM, BigCommerce, Shopify


Q. What level of support does WebEngage offer?

WebEngage offers the following support options:
Chat, 24/7 (Live rep), Email/Help Desk, Phone Support, FAQs/Forum

WebEngage product overview

Price starts from

199

/user

Per year

What is WebEngage?

WebEngage is a customer data platform & marketing automation suite that makes user engagement & retention simplified and highly effective for consumer tech enterprises & SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.

Key benefits of using WebEngage

Campaign Management
Segmentation
Cross channel customer journey builder
Campaign A/B testing
Campaign Analytics and reporting
Advanced customer segmentation
Content personalization
Behavioral targeting

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Chat
24/7 (Live rep)
Email/Help Desk
Phone Support
FAQs/Forum

Training options

Live Online
Videos
Documentation
In Person
Webinars

Not sure about WebEngage? Compare it with a popular alternative

Starting from

199

/user

Per year

Free plan
Free trial
Pricing range

Starting from

100

Per month

Usage Based

Free plan
Free trial
Pricing range
Ease of use
Value for money
Customer support
Ease of use
Value for money
Customer support
Why am I seeing this?

WebEngage pricing information

Value for money

4.3

/5

32

Starting from

199

/user

Per year

Pricing options

Free plan
Subscription
Free trial
Pricing range

WebEngage features

Functionality

4.3

/5

32

Total features

126

14 categories

Most valued features by users

Reporting/Analytics
Third-Party Integrations
Alerts/Notifications
API
Reporting & Statistics
Data Import/Export
Mobile Access
Customizable Templates

WebEngage users reviews

Overall Rating

4.5

/5

32

Positive reviews

97

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.55/10
Rating distribution

5

4

3

2

1

16

15

1

0

0

Pros
Overall it's brilliant, I will recommend WebEngage if you want to automate customer journeys and send hyper-personalised cross-channel communications to customers.
It will then help you in creating automated workflows to build efficiencies. This is a great tool for marketers and will go a long way in boosting your organization's digital capabilities.
WebEngage is a seamless easy-to-integrate, easy-to-grasp peace of mind that yields great engagement with effortless execution, highly recommend to all business sizes.
Cons
I don't see any ROI in this, it's too costly compared to features it provides. If you have decent tech team, you can custom build most of the features directly.
Any user level has access to customer data which could pose a risk at any time. This needs to be looked into.
Our worn out hunt for THE email automation tool we wanted, ended with WebEngage.
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Sushant K.

Education Management, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Kind of must have tools for marketing automations

Reviewed a year ago

Overall it's brilliant, I will recommend WebEngage if you want to automate customer journeys and send hyper-personalised cross-channel communications to customers. We use to target our customers in all three channels depending on user behaviour.

Pros

UX is just fantastic; it makes it easy for anyone to get started. It's more inclined towards marketing and automation. The user journeys combined with cross-platform marketing are killer. We had literally improved some of our key product metrics like onboarding, churn etc just by sending personalised notifications/banners/offers using it's journeys.

Cons

Product analytics can be improved a bit so that I don't have to pay a hefty price for multiple tools across this segment.

BG
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Bhagyashri G.

Retail, 201-500 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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webengage for all you marketing automation and customer data platform needs

Reviewed 5 months ago

It has been great integration webengage with our website of customer journey analytics and i learnt a lot in this process , We moved to webengage from gamooga ab its very smooth transition easy to use for marketing team and fulfils marketing requirement

Pros

1.their customer data platform 2.its ease of integration with other tools like bigquery looker studio 2. Customisable dashboards

Cons

Service - there support team is very difficult to handle they do not understand requirement

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Amit D.

Cosmetics, 501-1,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Review - Amit Desai - MyGlamm

Reviewed 2 years ago
Pros

Panel is very user friendly and highly customized.

Cons

Segment level reporting and funnels are not possible, majority of Analytics are based on Event and not on users

AR
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Verified reviewer

Market Research, 201-500 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Engage your user with all channels with WebEngage

Reviewed 3 years ago

My experience with WebEngane is excellent. After analyzing WebEngage, we decided to go ahead with this tool. We don't require any additional tool any channel. WebEngage provide us all at one place. Now our customer journey is more powerful and our reach has increased dramatically.

Pros

With WebEngage we get all channels like Email, Push notification, SMS, WhatsApp and many more at one place. We can use all this cannels to engage our audience. WebEngage comes with excellent Analytics feature. We data to check deep insights and can analyze for creating marketing Strategy.

Cons

Found difficulty to create dynamic email templates. Very few pre-built email templates available in Library.

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Deepa K.

Information Technology and Services, 1,001-5,000 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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It is simple, affordable and effective to use WebEngage

Reviewed 2 years ago
Pros

It is easy to use WebEngage's platform. The best part of WebEngage is creating personalised Push notification with different layouts and customisation ability. With WebEngage we are also able to send Push (App and Web both), SMS, Email, WhatsApp to users under one platform.

Cons

It takes more than usual time to create Live Segments. Face integration challenges. There is lack of Customer support post-integration.

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