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Xola vs Starboard Suite Comparison (2026)

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Xola

Starboard Suite

Overview

Xola is the only unified booking, sales, and marketing platform for tour and activity businesses. Manage every kind of booking (online, over the phone, in perso

Starboard Suite is a web-based reservation system designed specifically for passenger vessels and watersports operators.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.7

575

445

105

Value for money

Ease of use

Features

Customer support

86%

would recommend this app

4.8

185

141

Value for money

Ease of use

Features

Customer support

93%

would recommend this app

Pros

“Xola application is easy to use every time, often daily, I use the Xola application on my Android cell phone.”

Dorothy Y.

Ghost Tour Guide

“Even a well-oiled machine has a few squeaks:”

Donald T.

CEO

“Love the need updates and the easy access to customer service”

Tiffanie N.

Spa manager

Pros

“Everything stays organized — passenger lists, payments, and schedules — all in one place.”

Paul F.

CMO

“Our customers love how simple it is to book online, pick their dates, and pay right on our website.”

Paul F.

CMO

“The system runs tight, smooth, and steady.”

Paul F.

CMO

Cons

“Limited connections to other tools, making it harder to sync calls with appointments”

Nikita V.

Marketing Manager CRM

“Lack of POS integration, our business is moving to sell more onsite with our guests, pre gratuity is huge in our space and XOLA lacks features for pre gratuity except to do an ADD on which auto charges taxes and the booking fee on gratuity.”

Andrew O.

owner

“I can only imagine the challenges of working with this customer service representative.”

Liliia H.

owner

Cons

“Reporting is a bit cumbersome to get the data we need.”

Linda C.

Office Administrator

“That the "Retail" function does not communicate with the retail inventory and automatically stops sales when it is empty. Although they told me when I asked that they were going to work on that function”

Kelly H.

Reservations Agent

“Not easy to incorporate html or images.”

Linda C.

Office Administrator