Zoho CRM vs Wrike

Salesforce Sales Cloud

HubSpot CRM

Bigin by Zoho CRM

Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. The platform combines human sales professionals with AI-powered automation, data, and intelligence. This integrated solution is designed to help businesses of all sizes and industries.

HubSpot CRM is a lead management solution that helps businesses with recording calls, logging emails and managing customer data. It has been designed from the ground up and is ready to eliminate manual work and actually help sales teams. It was built ready for the modern world to help users get running and start selling.

Bigin is a pipeline-centric customer relationship management solution designed to help small businesses manage sales pipelines, schedule follow-ups, and update customer records. It enables employees to capture and store prospect and customer details including deals, emails, activities, tweets, and more in a centralized repository.

The overseas customer support  are not very helpful and often have given me the run around talking in circles and I need to explain an issue multiple times.

Blow Mold Operator

It has helped us to revolutionalize our customer services delivery making it easy for our customers to reach out and get the support they need in lesser time. With Zoho CRM we have been able to build life long relationships with our customers who our the future and the present  of our business.

Technical Support Engineer

The CRM of Zoho allows me to view all machines, issues, and discussions of a customer at a single location, which makes the collaboration between the support and sales smoother.

Zoho CRM records all contact, lead & account data. It also lets you assign tasks, automate workflows & marketing, track revenue & send communications.

A/B Testing

Access Controls/Permissions

Accounting

Accounting Integration

Activity Dashboard

Activity Tracking

AI Copilot

AI/Machine Learning

Alerts/Escalation

Alerts/Notifications

Appointment Management

Appointment Scheduling

Asset Lifecycle Management

Automated Routing

Budgeting/Forecasting

Business Card/Badge Scanning

Business Process Automation

Business Process Control

Buyer Management

Calendar Management

Calendar/Reminder System

Calendar Sync

Call Management

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Segmentation

Channel Management

Chatbot

Chat/Messaging

Churn Management

Client Management

Client Portal

Client/Property Matching

Client Tracking

Collaboration Tools

Commenting/Notes

Communication Management

Configurable Workflow

Contact Database

Contact Management

Content Library

Content Management

Contract/License Management

Conversion Tracking

Correlation Analysis

Customer Activity Tracking

Customer Database

Customer Engagement

Customer Experience Management

Customer History

Customer Journey Mapping

Customer Segmentation

Customer Social Profiles

Customer Support

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Dashboard

Dashboard Creation

Data Entry

Data Import/Export

Data Security

Data Synchronization

Data Visualization

Deal Management

Document Management

Document Storage

Donor Management

Drag & Drop

Drip Campaigns

eCommerce Management

Email Management

Email Marketing

Email Response Control

Email Templates

Email Tracking

Engagement Tracking

Estimating

Event Triggered Actions

Exception Reporting

Expense Tracking

Feedback Management

Field Sales Management

File Sharing

For AEC Industry

Forecasting

For Financial Institutions

For Healthcare

For Insurance Industry

For iPad Devices

For Mac Devices

For Nonprofits

For Real Estate

Reviews for Zoho CRM come from a wide variety of industries, including Information Technology and Services (11% of reviewers), Marketing and Advertising (9%), and Computer Software (8%). The most frequent use case for Zoho CRM cited by reviewers is CRM (54% of reviewers).

Users and use cases

Most reviewers indicate Zoho CRM provides strong value for money, with affordable pricing and a robust free version that users appreciate. Some reviewers feel advanced features require costly upgrades, and they find the pricing structure confusing.

Value for money

The Zoho CRM integrations most frequently cited by reviewers are: Gmail (an email management product rated 4.7 out of 5 for its integration with Zoho CRM), Zoho Social (a social media marketing product, 4.7), and Zoho Mail (an email management product, 4.9).

Integrations

Zoho CRM is a CRM program with key features that include contact database, sales pipeline management, lead management, reporting and analytics, and more.

Zoho CRM

Web-based

iPad

iPhone

Android

Pipedrive

HubSpot Marketing Hub

Bitrix24

monday.com

HubSpot Sales Hub

Google Workspace

Insightly

ActiveCampaign

Dynamics 365

Zendesk Suite

SugarCRM

NetSuite

Odoo 

monday CRM

Freshsales

Keap

Free 

Standard

Professional

Enterprise

Ultimate

Frequent bugs and performance issues

75% of reviewers feel negative about Zoho’s bugs and technical issues. Some users report experiencing glitches such as system errors, slow performance, random logouts, and syncing problems that disrupt daily operations. Reviewers say that these bugs can lead to lost data, failed form submissions, and downtime, which impacts their ability to serve clients and conduct business. They mention that updates sometimes introduce new problems, and navigating the interface can be unintuitive. Users indicate that resolving these issues often requires additional support, which they find slow or unhelpful, adding to their frustration.

Comprehensive activity tracking

Sales Manager

I like the easy access to a database with specific notes for client prospecting, as well as the ability to track activities, both for progress in closing sales and for existing customers

93% of reviewers feel positive about Zoho’s tracking capabilities. Some users report that having all client notes, communications, and activities in one centralized location helps them stay organized and efficiently manage sales, projects, and customer service. Reviewers appreciate features like automated call logging, customizable dashboards, and integration with analytics for monitoring team and individual progress. They say tracking tools save time, automate repetitive tasks, and provide timely reminders for follow-ups. Users find that the ability to track deals, tickets, and marketing campaigns in detail is essential for maintaining oversight and driving business growth.

Centralized client relationship tools

91% of reviewers feel positive about Zoho’s client management features. Some users say the platform allows them to store, organize, and access all client information efficiently, which supports personalized service and improved client satisfaction. Reviewers indicate that seamless communication, real-time notifications, and integration with marketing channels help them nurture relationships and manage leads. They find the ability to categorize clients, track interactions, and share data across teams valuable for collaboration. Users think Zoho’s tools make it easier to manage large client portfolios, automate tasks, and streamline operations for better business outcomes.

Zoho CRM offers a high-performance experience centered on affordability and deep customization, making it a favorite for businesses that want enterprise-level power without the Salesforce price tags.

Executive Manager

We use it for new leads, tracking stages of leads and bookings, contact details, tasks, sending emails and more.

Legal Assistant

I especially valued its high level of customization and seamless integration with other Zoho applications, which made it possible to tailor the system to specific business needs.

It allowed me to tailor workflows, fields, and modules to match specific business processes rather than forcing us to adapt to the software.

Business owner

It's a strong and affordable tool for small and medium businesses. Once you learn how to use it, it really helps with organizing leads, tracking sales, and boosting productivity.

Business Development Executive

Having routine tasks automated and the ability to obtain high level reports on statistics makes for a seamless work day!

Project Analyst

Heavy customization or integration with other Zoho/third party applications can be difficult and time consuming to implement , making complex workflows difficult to recreate for initial config.

Marketing Operations Lead

I found the reporting and analytics tools very useful, providing real-time dashboards and detailed reports for data-driven decisions.

CEO and Founder

It's more than worth the money when you look at the amount of features you get such as Sales funnels, leads, marketing, emails and email management and the call feature is my favorite!

HR Manager

What I like most about Zoho CRM is its ability to keep all customer information and interactions organized in one place.

VP, Business Development

I love that there is a free version for us to use while we are at a stage of growth where we are evolving from spreadsheets (free, but messy) and to a real platform that can support us!

Customer Success Executive

It is a bit difficult while integrating with the previous crm as there are few gaps and not able to capture the few details same as the previous crm

Senior. Technical Support Specialist for Network Operations

At work I use it to follow up with leads and keep notes, and it keeps everything organised without me needing extra tools.

Travel Consultant

My least favourite thing about Zoho CRM is it can feel a bit clustered, sometimes one will have to click through many screens to get something that can ordinarily be gotten easily. Although it's not bad but can be improved.

The product may be viable, but Zoho’s billing controls, escalation process, and customer accountability are deeply flawed.

The interface is user-friendly, and the automation features help save time by reducing manual tasks, which improves overall productivity.

IT Project Manager

Its ecosystem is solid and integrates well with Zoho tools like Zoho Books, Zoho Desk, Zoho Campaigns and more.

AI and Automate Engineer

I can send follow-up emails through automation and can automate other repetitive work as well.

CIO - Chief Information Officer

it's out of the box for a very small spectrum of businesses if you're moving from Tally to Zoho Books, you are looking at a one year development cycle - not counting the hours you'll spend trying to convince the Accounts Team to use the system.

The customization options allow us to tailor the software precisely to our business needs, from custom fields to automated workflows.

Salesforce Developer

The best thing about Zoho CRM is it comes with powerful automation tools that streamline repetitive tasks such as lead generation, follow-ups, and email marketing campaigns.

Patient Care Coordinator

You can easily change the structure and formatting of the software so it’s personalized for your specific use.

IT Recruiter

It simplifies repetitive tasks, enhance candidate tracking, and improve communication, allowing me to focus more on building relationships and making quality hires.

Informatics Engineer

Zoho CRM brings the two main business processes into a single place ie customers and sales management which has enabled us to optimize these operations meaningfully.

Sales Associate

Our biggest highlight with Zoho CRM has been the customer engagement features that has streamlined our interactions and communications with customers allowing us to close deals quickly.

Clinical Operations Manager

I also like the customization to help our company organize our client's important details better.

Marketing and Digital Communication Specialist

To the best of my knowledge, Zoho CRM has a unique feature, which is an artificial intelligence known as Zia that can analyze future sales trends and trends in general.

Zoho CRM vs Wrike Comparison (2026)

Zoho CRM

Wrike

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives