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Customer Data Platform Software with Customer Activity Tracking (2026)

Last updated: April 2026

Key features of Customer Data Platform Software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Customer Database: Users find it essential for centralizing and managing comprehensive customer information, enhancing data accuracy, and supporting targeted marketing efforts. 99% of reviewers rated this feature as important or highly important.
  • Contact Database: Reviewers appreciate the effective management and quick retrieval of contact information, aiding in lead generation and maintaining organized client details. 98% of reviewers rated this feature as important or highly important.
  • Customer Segmentation: Users highlight the ability to tailor marketing efforts to specific groups based on various criteria, improving communication, customer satisfaction, and sales conversions. 90% of reviewers rated this feature as important or highly important.
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76 software options

ContactPigeon logo

Omnichannel customer engagement for eCommerce and Retail

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ContactPigeon is a marketing personalization & automation software which includes features designed to work with eCommerce to engage, retain, & grow customers

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SALESmanago Marketing Automation logo

AI Customer Engagement Platform

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Provide Omnichannel Customer Experience, segment your customers to enhance your campaign results and use AI to predict customer actions. Manage the marketing activities, with a wide range of data and information about your customers you are able to measure and analyze customers’ behavior.

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ZoomInfo Sales logo

Lead generation and buyer intent data for B2B organizations

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ZoomInfo powered by DiscoverOrg is a cloud-based lead generation platform for B2B organizations. It uses buyer intent data to help sales and marketing teams prioritize prospects. Intent insights are provided for online research activities, organizational changes, funding announcements, and more.

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Ortto logo

Build journeys that drive revenue.

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Your customer data, marketing automation & analytics, together.

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Lead411 logo

Lead411 is the Only Unlimited B2B Lead Generation Platform!

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Lead411 acts like a customer data platform by centralizing real-time verified contact info, intent signals, and firmographic data—giving your sales and marketing teams the insights they need to target, personalize, and convert more effectively.

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Dreamdata logo

AI-Driven Activation & Attribution for B2B Marketing

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Dreamdata is a B2B Activation & Attribution Platform built for empowering marketers.

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Bloomreach logo

Bloomreach personalizes the e-commerce experience

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Bloomreach's Customer Data Platform (CDP) goes beyond simply unifying customer data. It provides advanced e-commerce analytics, omnichannel orchestration, and product personalization. It also ensures marketers can take meaningful action with the collected data.

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CleverTap logo

User Retention Platform for High-Growth Mobile Apps

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CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized platform. It is a comprehensive and user-friendly solution to all your behavioural app analytics, user engagement and retention needs.

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Xtremepush logo

Multi-channel analytics & engagement platform

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Xtremepush is a multi-channel marketing automation platform, enabling enterprise brands to deliver personalised customer connections at scale

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Efficy CRM logo

Pay-less for more. Europe's most flexible CRM

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Known as Europe’s most flexible CRM, Efficy offers a completly customisable Customer Relationship Management solution. With us, you'll centralize your customer data, empower your employees, and grow your business.

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Meiro logo

Creating actionable customer profiles from data

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Meiro is an AI-powered, composable Customer Data Platform for Private Installations on Cloud & On-Premise—built for enterprises that require full control over their customer data and infrastructure.

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Salespanel logo

Identify, track, and qualify leads.

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Salespanel serves as a comprehensive B2B lead generation, analytics, and customer journey tracking tool. Integrate first-party data seamlessly into your CRM to unveil qualified leads.

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Ascent360 logo

Use Your Data

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Ascent360 is a Data-Driven Marketing Platform is designed to elevate your brand and drive growth. Unlock the power of your customer data and deliver personalized 1:1 messages at scale.

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InMoment logo

Customer and employee experience management software

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InMoment is a cloud-based CX software that helps midsize and large businesses collect and manage employee and customer feedback to improve brand experience.

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Scal-e logo

Omnichannel marketing system with customer loyalty programs

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Omnichannel marketing solution that reaches audiences through customer loyalty programs and data management to gain a 360 degree view on customer profiles with 5 modules including data management, audience builder, omnichannel orchestration, customer retention, and customer intelligence.

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Releva logo

AI-driven marketing automation solution for eCommerce.

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RelevaAI is an AI-driven marketing automation tool for eCommerce, enabling real-time revenue management and empathetic brand communication. It offers full journey personalization for a tailored shopping experience across various touchpoints, including product pages and email. It boosts average order value with deep AI product recommendations and automates omnichannel campaigns for targeting and retargeting.

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Omeda logo

Audience management and marketing automation software

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Omeda's CDP makes it easier to create custom audience and customer profiles easily actioned and governed across multiple channels.

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CrowdPower logo

User engagement and customer data platform for SaaS.

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CrowdPower is a customer engagement platform for onboarding, feature announcements, usage alerts, review requests, and more.

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CustomerLabs CDP logo

No-code Customer data platform for SMBs

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CustomerLabs CDP helps marketers track, identify, segment & sync their customer data without writing a single line of code. Combine customer data across your marketing, sales, service channels. Get a 360° user view. Create custom segments & sync them with your existing marketing tools.

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Decile logo

Business intelligence software for analyzing customer data

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Decile is a cloud-based software designed to help businesses build customer data. The platform enables organizations to generate, analyze, and act on valuable customer shopping behavior, purchase trends, psychographics, and other data. Marketing teams can target profitable demographic groups to maximize the ROI across various marketing efforts via a unified portal.

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Spotler Activate logo

Customer data platform for cross-media marketing

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Squeezely is an online customer data platform for collecting customer data centrally. Target groups can be determined based on data points. The platform synchronizes all online channels, allowing cross-media campaigns to be executed more easily.

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SAS Customer Intelligence 360 logo

SAS CI360 reinvents marketing via data-driven decisioning

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SAS's CDP enables brands to seamlessly collect, enhance, extend and activate customer data in real time to move beyond traditional customer data platforms.

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Black Crow AI logo

Cloud-based artificial intelligence tool for eCommerce.

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Black Crow AI helps DTC brands scale profitability and acquire, recognize and retain customers across digital marketing channels.

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ServiceGuru Kiosk logo

Kiosk solution for customer service feedback collection

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ServiceGuru Kiosk is a cloud-based solution which helps businesses collect feedback from customers via automated kiosk devices across multiple locations, improving online reviews and customer service. It lets users rate employees based on their performance, ensuring workforce productivity.

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BlueConic logo

AI-enabled customer data platform (CDP)

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BlueConic fuels commerce growth by maximizing the impact of a brand’s first-party data, supercharged by AI. Built as a Customer Growth Engine, not another CDP, it unifies every customer signal into a living profile, interprets intent through natural interactions, and determines the next best action

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