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SmartCustomer vs TrueReview Comparison (2026)

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Good recommendations?

SmartCustomer

TrueReview

Overview

The customer reviews platform where millions of buyers and businesses worldwide come together.

TrueReview is an easy-to-use, all-in-one tool that helps businesses quickly collect, manage, and respond to customer feedback.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

No videos yet

Pricing

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.4

Value for money

Ease of use

Features

Customer support

69%

would recommend this app

5.0

156

151

Value for money

Ease of use

Features

Customer support

94%

would recommend this app

Pros

“After declining our evidence, Sitejabber emailed us saying we have a 1.5 rating and offering paid tools to "fix" it.”

Jenna A.

Legal Liaison

“Anyone that is considering paying for or using Sitejabber's services—I would heed caution and consider other review platforms.”

Matthew B.

Director

“Some features we did not utilize, but what we did use worked like it was intended,it's hard to give an extremely accurate review such a short period time spent using the software, be a few discussing if we should add site jabber to our system, in a more expensive way .”

Kimberly S.

Assistant project manager

Pros

“I wish that you could have multiple users for free so that service people could send out a request to someone they helped over chat or phone.”

Chris C.

Marketing Manager

“We are using True Reviews to collect reviews from our B2C clients.”

Chris C.

Marketing Manager

“TrueReview's verified email domain for sending our email requests is a plus to ensure good deliverability.”

Chris C.

Marketing Manager

Cons

“Sitejabber created our listing without authorization and refuses to remove it. When a reviewer posted provably false claims, we submitted comprehensive evidence including delivery confirmation, payment records, and the reviewer's own enthusiastic emails.”

Jenna A.

Legal Liaison

“After deciding to discontinue using their services—almost 2-3k of our 5 star reviews were removed from our profile, and we were left with an extremely poor business rating due to their broken rating system.”

Matthew B.

Director

“Sitejabber is under an FTC Consent Order (January 2025) for misrepresenting reviews.”

Jenna A.

Legal Liaison

Cons

“Using Zip Alerts is another integration point that could fail, so TrueReview relies on the workflow portion via a third party.”

Reza Z.

President

“Expensive, tried locking me into a contract and left me feeling like we needed to keep our review requests in house, which was not what our company needed at the point of growth we were at.”

Gina M.

Office Manager

“The "Powered by TrueReview" branding on review requests doesn't align with our premium brand experience.”