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Trustpilot vs SmartCustomer Comparison (2026)

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Good recommendations?

Trustpilot

SmartCustomer

Overview

A customer review management tool that brings businesses and consumers together through reviews.

The customer reviews platform where millions of buyers and businesses worldwide come together.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

No videos yet

Pricing

Starting from

299

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.5

1.2K

789

300

Value for money

Ease of use

Features

Customer support

74%

would recommend this app

4.4

Value for money

Ease of use

Features

Customer support

69%

would recommend this app

Pros

“Dispute processes can be time‑consuming, and many advanced features—such as deeper analytics and customization—are tied to paid plans. Despite this, Trustpilot remains a strong and widely recognized review platform, especially useful for businesses focused on credibility, visibility, and customer trust.”

Radha S.

Legal Assistant

“What I liked least about Trustpilot was the limited control businesses have over negative or misleading reviews. While transparency is important, disputing or removing reviews that appear inaccurate or unfair can be challenging and time‑consuming.”

Radha S.

Legal Assistant

“No control over our brand's reviews, prioritizes brand reviews rather than product reviews, can't group reviews to populate on one product page which was important for our business as we have lots of different prints available in the same product but they are all different skus and not variants.”

Cameron M.

Graphic Design and Ecommerce Manager

Pros

“After declining our evidence, Sitejabber emailed us saying we have a 1.5 rating and offering paid tools to "fix" it.”

Jenna A.

Legal Liaison

“Anyone that is considering paying for or using Sitejabber's services—I would heed caution and consider other review platforms.”

Matthew B.

Director

“Some features we did not utilize, but what we did use worked like it was intended,it's hard to give an extremely accurate review such a short period time spent using the software, be a few discussing if we should add site jabber to our system, in a more expensive way .”

Kimberly S.

Assistant project manager

Cons

“The learning curve is steep during initial setup, and some advanced features are a bit tricky to configure correctly for small teams.”

Karen M.

Managing Editor

“My profile showed 4.3. And now Trustpilot has deleted 6 reviews from my customers.”

Stefanos L.

CEO

“Reviews export wasn't in UTF-8 so any characters outside English alphabet were substituted which was a nightmare when re-uploading to our new platform when we migrated away.”

Suzanne L.

Head of CRM

Cons

“Sitejabber created our listing without authorization and refuses to remove it. When a reviewer posted provably false claims, we submitted comprehensive evidence including delivery confirmation, payment records, and the reviewer's own enthusiastic emails.”

Jenna A.

Legal Liaison

“After deciding to discontinue using their services—almost 2-3k of our 5 star reviews were removed from our profile, and we were left with an extremely poor business rating due to their broken rating system.”

Matthew B.

Director

“Sitejabber is under an FTC Consent Order (January 2025) for misrepresenting reviews.”

Jenna A.

Legal Liaison