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Top Rated Marketing Analytics Software with Customer Journey Mapping - Page 5

Last updated: April 2026

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148 software options

Freshmarketer logo

Conversation rate and marketing management software

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Freshmarketer is an all-in-one conversion rate optimization (CRO) hub designed to help businesses and marketing agencies convert website visitors into customers

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Talkwalker logo

A social listening, analytics & influencer management tool

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Talkwalker is a cloud-based social media and analytics platform, which assists businesses with social listening and influencer marketing. Key features include team communications, channel management, content analysis, automated alerts, data intelligence, engagement tracking, and brand management.

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Comarch Loyalty Marketing Platform logo

Powering hundreds of loyalty programs worldwide.

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No code and API-Centric Loyalty Marketing Platform that you can easily blend into any IT ecosystem with existing MarTech solutions. With built-in marketing analytics, it helps optimize campaigns and offers.

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Wrike logo

AI powered workflow management platform

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Get real-time insights and monitor your marketing performance with one powerful solution. Used by more than 20,000 companies worldwide, Wrike's features include publishing tools, proofing software, and custom reports. Boost your marketing management with our award-winning platform.

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Profitero+ logo

Accelerate your eCommerce sales

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Profitero+ is an actionable eCommerce insights platform to power sales.

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LeadsRx logo

Impartial Multi-Touch Attribution

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LeadsRx is a cross-channel, full-funnel marketing attribution platform. Used by mid-to-large enterprises, LeadsRx helps maximize return on ad spend and finds insights to improve customer acquisition strategies.

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Demandbase One logo

Demandbase One™ | Go-to-Market Platform

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The Demandbase One Smarter GTM™ platform helps teams hit their revenue goals with fewer resources. It uses Account Intelligence, rich and reliable account-level insight, to help you orchestrate sales and marketing moves and inject relevance into every stage of the B2B buying journey.

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Hive9 logo

Marketing resource management and optimization solution

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Hive9 is a marketing resource management solution, which helps businesses plan marketing campaigns and optimize their budget to improve return on investment (ROI). The platform comes with a centralized database, which enables managers to store sales and marketing data for future reference.

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Sweet Analytics logo

Take control of Marketing! Improve ROI!

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The customer and marketing analysis platform to improve ROI

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Objective Platform logo

Enterprise and mid-sized brands in Telco, Automotive, Utilit

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Objective Platform provides a marketing mix modelling solution that measures and optimizes media investments across both online and offline channels. The platform features a unified measurement framework that captures brand-building and performance impacts, linking marketing efforts directly to business growth. Its Media Scenario Planner, powered by machine learning, delivers real-time budget optimization and accurate forecasting for marketing teams across various industries.

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Datorama logo

AI-enabled marketing analytics & data visualization software

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Datorama by Salesforce is an artificial intelligence (AI) enabled software designed to help businesses unify and manage marketing data. It enables managers to monitor key performance indicators (KPIs), track return on investments (ROIs), and store documents in a centralized repository.

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Madgicx logo

The SuperApp for Meta Advertising

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Madgicx is used by thousands of marketers, who wish to make data-driven decisions when optimizing their ads. Madgicx utilizes meachine learning and computer visioning technologies to provide advertisers with high-end performance analysis capabilities.

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MoEngage logo

An Insights-led Customer Engagement Platform

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MoEngage Analytics helps marketers and product owners understand customer behavior, campaign performance, and product feature usage.

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TapClicks logo

A Unified Marketing Operations Platform Powered By Your Data

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TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises

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Spotler Activate logo

Customer data platform for cross-media marketing

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Squeezely is an online customer data platform for collecting customer data centrally. Target groups can be determined based on data points. The platform synchronizes all online channels, allowing cross-media campaigns to be executed more easily.

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Marketo Engage logo

AI-powered marketing automation platform

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Adobe Marketo Engage is an AI-driven marketing automation platform designed to help teams scale personalized buyer engagement and manage omnichannel campaigns. The platform offers features including audience segmentation, lead scoring, dynamic content personalization, and native CRM integrations. It supports campaign execution across email, web, mobile, chat, events, and digital advertising channels while providing multi-touch attribution and analytics to measure marketing impact on revenue.

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ZoomInfo Marketing logo

Demand side platform (DSP) and marketing solution

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ZoomInfo MarketingOS is an end-to-end marketing solution that helps marketers understand their customers, grow their business, and expand their reach. It offers an integrated platform for managing paid search campaigns on Google AdWords, Bing Ads, and Facebook and as a plug-in for web analytics software like Google Analytics.

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Yext logo

Cloud-based digital presence platform

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Yext is the leading digital presence platform for multi-location brands, powering the knowledge behind every customer engagement. With one central platform, brands can turn their digital presence into a differentiator by delivering consistent, accurate, and engaging experiences to customers.

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Percolate logo

Leading Marketing Orchestration Platform for the Enterprise

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Percolate is purpose-built to help marketers deliver coordinated, efficient, and intelligent campaigns and content at scale.

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ActiveDEMAND logo

An integrated marketing solution for marketers & agencies

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ActiveDEMAND dashboards provide instant access to Google Analytics and AdWords, SEO, call tracking, social, email and other marketing analytic data.

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Salesforce Marketing Cloud logo

Customer relationship management solution

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Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

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Solitics logo

Personalised, real-time journeys for fintech and iGaming.

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Solitics is an AI-powered engagement platform for iGaming, trading, fintech and banking. Launch real-time, hyper-personalised journeys using all your data. Respond to user behaviour in 1.8 seconds. Go live in 45 days. One platform. Full control. Real-time results.

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data.ai Intelligence logo

Analytics software & competitor intelligence for mobile apps

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App Annie provides the world's leading brands and publishers across all B2C verticals with the most comprehensive mobile market data and analytics to drive their mobile strategy, products, marketing and monetization.

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Kissmetrics logo

Advanced Product and Marketing Analytics

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Locate and rank the campaigns and channels that have the highest lifetime value, so you can stop wasting time and money on under performers.

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Comscore logo

Advertising lifecycle management for marketers & media firms

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comScore is a web analytics and digital marketing software that assesses your website and online platforms performances based on visitor trends and search engine results. comScore lets you identify your digital audiences in depth and enables you to drill down on vital traffic data and in turn segment your audiences for retargeting content campaigns.

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