Hopted - 2026 Pricing, Features, Reviews & Alternatives

Hopted is a modern ETL and integration platform purpose-built to help Amazon sellers extract, manage, and act on their data directly within Google Sheets. It provides seamless integration with Amazon Seller Central, enabling operators to automatically pull in live, critical data — such as FBA inventory, AWD shipments, financial reports, ads, and Selling Partner metrics — without relying on manual CSV exports or error-prone copy-pasting.

At its core, Hopted is designed to empower Amazon sellers with real-time visibility and control over their operations. By syncing Amazon Seller Central data into Google Sheets, sellers gain a flexible, familiar workspace where they can build reporting dashboards, track profitability, monitor inventory, and analyze performance trends—all using live data. This eliminates the data lag and inconsistency that often come with disconnected workflows.

Beyond Amazon, Hopted integrates with a growing list of tools used daily by eCommerce businesses — accounting platforms, marketplaces, CRMs, ERPs, and more — enabling users to build a centralized, always-fresh spreadsheet that serves as a single source of truth. Whether you’re pulling financials, syncing SKU data, or updating listings, Hopted simplifies and accelerates the entire process.

Unlike other ETL tools, Hopted supports bi-directional sync, meaning users can not only extract data into Sheets but also update connected apps (including Amazon) from within their spreadsheet. This creates seamless workflows for listing updates, bulk edits, or system-wide changes, without the need to manually log into external dashboards.

Hopted is especially valuable for Amazon businesses managing multiple marketplaces, vendors, or complex operational setups. It helps founders, operators, and analysts replace clunky processes with flexible automation — boosting accuracy, saving hours of manual work, and unlocking deeper insights faster.

Built with adaptability in mind, Hopted fits a variety of roles and departments, from eCommerce managers to operations leads, marketers, and finance teams. With customizable templates, role-based use cases, and scalable integrations, it evolves with your needs while helping you optimize key performance indicators across the business.

If you’re an Amazon seller looking to automate data flows, build custom reports, or streamline operations with tools your team already uses, Hopted delivers a powerful, no-code solution tailored to your workflow.