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Mida.so

AI-powered A/B testing platform

Table of Contents

Mida.so - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: December 2025

Mida.so overview

What is Mida.so?

Mida is an AI-powered A/B testing platform to help users conduct experiments, analyze results, and implement conversion strategies in minutes. One of Mida's key features is its AI-generated test function, removing the need for manual idea creation and page edits.

Mida also stands out for its speed, loading faster than many of its competitor, an important factor when it comes to increasing conversion rates. Mida's script size is, on average, 17 times smaller than its competitors, ensuring a smooth and rapid user experience.

Mida integrates seamlessly with various popular tools such as WordPress, Shopify, Webflow, WooCommerce, and Google Analytics 4. Mida offers a free plan for websites with up to 50,000 tested users per month, making it a good option for businesses of all sizes.

With Mida, businesses can automate their A/B testing workflow, find successful versions, and put conversion strategies in place quickly. Users have appreciated Mida's intelligent, straightforward design, citing it as a significant time-saver. Save time, automate the web optimization workflow and potentially increase conversion rates with Mida.

Starting price

249usage based /
per month

Alternatives

with better value for money

Mida.so’s user interface

Ease of use rating:

4.6

(43)

Mida.so reviews

Overall rating

4.6

Positive reviews

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend9/10

Rating distribution

Pros

“It's really simple to use and set up, and support was very responsive and helpful any time there were issues. Also love the affordability.”

Derrick K.

Account strategist

“I have been extremely satisfied with the tool. I was thrilled to discover it and it improved Conversion Rate on the very first landing page I threw at it significantly.”

James G.

Owner

“The thing that I most like about Mida is its ease of use when it comes to implementing on Framer using just a single code and its ability to A/B Test for free.”

Hardik D.

Solopreneur

Cons

“Miss a heatmap feature to have more context of the performance of each AB test version.”

Verified reviewer

Anonymity request

“Some of the functionality is very recent and can be limited when compared to established players such as VWO or Convert.com.”

Ardine P.

Executive Assistant

“Ocassionally, I have to refresh the page to get certain functions to work. It's a minor inconvenience but should be mentioned.”

James G.

Owner

Who uses Mida.so?

Based on 43 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising

Computer Software

Education Management

Financial Services

Others

Use cases

AB Testing

Website Optimization Tools

Personalization

User Experience (UX)

Qualitative Data Analysis

Mida.so's key features

Most critical features, based on insights from Mida.so users:

A/B testing

4.7

(29)

Conversion Rate Optimization

4.6

(26)

Reporting/Analytics

4.4

(25)

Conversion tracking

4.5

(23)

Split testing

4.7

(19)

Real-Time data

4.6

(16)

All Mida.so features

Features rating:

4.3

(43)

Third-Party integrations

4.0

(5)

Visual editor

4.4

(16)

Audience targeting

4.7

(10)

Drag & drop

4.3

(9)

Campaign Segmentation

4.3

(4)

Behavior tracking

4.6

(7)

Geotargeting

4.8

(6)

API

5.0

(2)

Search/Filter

4.0

(4)

Alerts/Notifications

3.3

(3)

Mida.so alternatives

Mida.so

4.6

(43)

Starting from

249

Per month

Free trial

Free version

Ease of Use

4.7

Features

4.3

Value for Money

4.6

Customer Support

4.5

Lucky Orange

4.7

(257)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.6

Features

4.6

Value for Money

4.6

Customer Support

4.7

Zoho PageSense

4.5

(17)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.9

Features

4.8

Value for Money

4.6

Customer Support

4.1

ConvertCart

4.8

(45)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.7

Features

4.8

Value for Money

4.8

Customer Support

4.9

Mida.so pricing

Value for money rating:

4.6

Pricing plans

Pricing details:

Free plan

Free trial

Subscription

Forever Free

0.00

Features included:

A/B Test
Split URL/ Redirect Test
Multi Arm Bandit
Website Visual Editor (No code)
HTML / JS / CSS Code Editor
Traffic Allocation
AI Generated Variations
Country Targeting Rule
Device Targeting Rule
Feature flaggings

Growth

249

Per month

Features included:

Web A/B Testing
Split URL / URL Redirect Testing
Multi Arm Bandit
Website Visual Editor (No code)
HTML / JS / CSS Code Editor
Traffic Allocation
AI Generated Variations
Download Summary Report
Share Report (No login required)
Campaign Scheduling
One-click Deploy Winning Variation
Live Deployment
Content Personalization
Segment Targeting Rule
Event Targeting Rule
Country Targeting Rule
Device Targeting Rule
OS Targeting Rule
Browser Targeting Rule
Analytics and event integrations

Scale (Custom)

No pricing info

Features included:

Web A/B Testing
Split URL / URL Redirect Testing
Multi Arm Bandit
Website Visual Editor (No code)
HTML / JS / CSS Code Editor
Traffic Allocation
AI Generated Variations
Download Summary Report
Share Report (No login required)
Campaign Scheduling
One-click Deploy Winning Variation
Live Deployment
Content Personalization
Segment Targeting Rule
Event Targeting Rule
Country Targeting Rule
Device Targeting Rule
OS Targeting Rule
Browser Targeting Rule
Analytics and event integrations

User opinions about Mida.so price and value

Value for money rating:

4.6

(43)

To see what individual users think of Mida.so's price and value, check out the review snippets below.

“It's really simple to use and set up, and support was very responsive and helpful any time there were issues. Also love the affordability.”

Derrick K.

Account strategist

“I have been extremely satisfied with the tool. I was thrilled to discover it and it improved Conversion Rate on the very first landing page I threw at it significantly.”

James G.

Owner