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AI-powered A/B testing platform

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Mida.so Pricing, Features, Reviews and Alternatives

Mida.so product overview

Price starts from

199

Per month

Usage Based

What is Mida.so?

Mida is an AI-powered A/B testing platform to help users conduct experiments, analyze results, and implement conversion strategies in minutes. One of Mida's key features is its AI-generated test function, removing the need for manual idea creation and page edits.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
FAQs/Forum
Knowledge Base

Training options

Videos
Documentation
Live Online

Mida.so pricing information

Value for money

4.8

/5

19

Starting from

199

Per month

Usage Based

Pricing options

Free plan
Subscription
Free trial
Pricing range

Value for money contenders

Mida.so features

Functionality

4.4

/5

19

Total features

15

6 categories

Most valued features by users

Third-Party Integrations
Reporting/Analytics
Drag & Drop
Alerts/Notifications
Search/Filter
A/B Testing
Audience Targeting
Behavior Tracking

Functionality contenders

Mida.so users reviews

Overall Rating

4.7

/5

19

Positive reviews

95

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.89/10
Rating distribution

5

4

3

2

1

14

4

1

0

0

Pros
I have been extremely satisfied with the tool. I was thrilled to discover it and it improved Conversion Rate on the very first landing page I threw at it significantly.
It's easy to set up and use. Friendly UI/UX and has all of the tools and capabilities you would want in an A/B testing platform.
The most like for like replacement of Google Optimize. Low cost and easy to implement.
Cons
Miss a heatmap feature to have more context of the performance of each AB test version.
Some of the functionality is very recent and can be limited when compared to established players such as VWO or Convert.com.
Ocassionally, I have to refresh the page to get certain functions to work. It's a minor inconvenience but should be mentioned.

Overall rating contenders

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Elizabeth R.

Nonprofit Organization Management, 11-50 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Great Google Optimize Alternative

Reviewed a month ago
Pros

Was looking for a Google Optimize replacement with WYSIWYG editor for A/B tests, Mida has exceeded my expectations so far

Cons

Was so hard to find the product, only found on my 3rd pass of searching for alternatives

Vendor response

Hi Elizabeth - thank you for your fantastic review of Mida.so! We're delighted to hear that we've exceeded your expectations as a Google Optimize alternative!

FG
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Finn G.

Marketing and Advertising, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Excellent Google Optimize Alternative

Reviewed 6 months ago
Pros

Mida was super easy to setup on our client shopify sites, and within no time at all we had tests up and running to validate the setup with data flowing through. The hypothesis creation is helpful for internally tracking experimentation and it was fairly straightforward to implement additional custom events such as Add to cart. Plus the super lightweight script means very fast test load times for the least bias.

Cons

The fact that some fairly basic targeting modes or parameters are only available on the highest price plan, presumably gauged at Enterprise. I feel some of these are very much needed even for smaller/medium brands and could be included without harming their service offering.

Vendor response

Hey Finn! Super glad to see your positive review! It's great that setting up Mida and running tests is smooth for you. Just a quick note to mention our Growth Plan that offers all premium features at an accessible price for businesses of all sizes. This has been designed to meet needs without breaking the bank. Thanks for choosing Mida and for your valuable feedback. Here's to more successful testing!

HC
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Harrison C.

Financial Services, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

A comprehensive A/B testing platform with 5 star support

Reviewed a month ago

We've set up a handful of A/B tests so far- the script runs smoothly without any flicker on our site. I also really like the visual editor and the reporting interface.

Pros

Mida is comprehensive A/B platform that comes with all the features and tools you need to run effective experiments. Unlike other platforms it's priced very competitively and comes with five star customer service. It's also quick to setup and easy to use. I highly recommend this tool!

Cons

There's honestly nothing so far I've found that I don't like about this platform.

Vendor response

Hi Harrison - thanks for the fantastic review! We're thrilled you find Mida comprehensive, easy to use, and competitively priced. We look forward to helping you run many more successful A/B tests!

IP
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Ingrid Petra D.

Environmental Services, 1-10 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Just starting

Reviewed 13 days ago
Pros

Customer service and brand comms is great :)

Cons

Haven't gotten enough traffic to test properly yet.

Vendor response

Hello Ingrid Petra - Thank you for your review of Mida! We appreciate your kind words about our customer service and communication.

AP
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Ardine P.

Marketing and Advertising, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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A simple A/B testing tool that gets it done

Reviewed 4 months ago

Overall, happy with the product. Nothing groundbreaking but a good workhorse for us.

Pros

We like the fact that it is easy to share with our clients and not too confusing. The visuals of the software looks modern and it is a good look for us overall.

Cons

Some of the functionality is very recent and can be limited when compared to established players such as VWO or Convert.com

Vendor response

Hi Ardine, Thanks for reviewing Mida! We're glad to hear you're finding it easy to use and visually appealing. Appreciate your feedback on our functionalities; we're always looking to improve. Cheers to being a valued part of our journey!

Mida.so FAQs

Q. What type of pricing plans does Mida.so offer?

Mida.so has the following pricing plans:
Starting from: $199.00/month
Pricing model: Free, Subscription
Free Trial: Available


Q. Who are the typical users of Mida.so?

Mida.so has the following typical customers:
Small Business


Q. What languages does Mida.so support?

Mida.so supports the following languages:
English


Q. Does Mida.so offer an API?

No, Mida.so does not have an API available.


Q. What level of support does Mida.so offer?

Mida.so offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base

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