PlaybookUX - 2024 Pricing, Features, Reviews, & Alternatives

PlaybookUX is a cloud-based user experience (UX) testing solution, which helps businesses of all sizes capture and analyze customer interactions with products, prototypes, and websites. Key features include video-based feedback collection, team collaboration, screen recording, template management, and cross-browser testing.

The AI-enabled application lets marketers test ads and drive location-specific campaigns for targeted audiences. PlaybookUX helps organizations select LinkedIn-verified users to analyze websites and prototypes as well as record sessions to generate a researched lifecycle for each product. Stakeholders can select testers by conducting one-on-one interviews, screen them for eligibility, and receive their feedback as videos or transcripts.

PlaybookUX includes a usability testing functionality that enables businesses to create product walkthroughs, which lets participants determine issues in the content and design structure. Marketers can use the solution to test various parts of email templates such as subject lines, body texts, CTA buttons, and images before they initiate campaigns. The platform also allows teams to collaborate and study recorded sessions and helps product managers measure customer experience by generating auto-stamped notes.