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AB Testing Software with Split Testing (2026)

Last updated: April 2026

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58 software options

Zoho PageSense logo

Zoho PageSense

The Complete A/B Testing and CRO Platform

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Compare the performance of web page variations to find the one with the most conversions using A/B tests.

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Personyze logo

Personyze

Deliver AI-driven recommendations & website personalization

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Personyze includes A/B and Multivariate testing, with rotation per page view/session/user, control groups, automatic-shutdown of losing campaigns, and more.

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Adobe Target logo

Adobe Target

UX researching tool

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Adobe Target is an intuitive and user-friendly UX researching tool. It was specifically created for targeting, AI testing, scaling automation and omnichannel marketing.

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Convertize logo

Convertize

A/B Testing and Nudge Marketing Platform

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Convertize is a website optimization tool based on consumer psychology designed for eCommerce websites, SaaS companies, consultants and online agencies. It enables website optimization using A/B testing with a built-in library of optimization tools.

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CPV Lab Pro logo

CPV Lab Pro

track, test and optimize marketing campaigns

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CPV Lab Pro is a dashboard for marketing campaigns. It allows users to track, manage, and optimize all paid and organic traffic sources straight from one platform.

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SplitMetrics Optimize logo

SplitMetrics Optimize

An advanced A/B testing platform

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A platform for testing, validating & data-driven decision-making for profitable investment in mobile app and game launch and growth. The platform provides the ability to run 30K+ types of A/B/N tests driven by one technology stack to ensure continuous optimization at any stage of the app's lifecycle

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Intellimize logo

Intellimize

Website personalization solution for B2B and ecommerce.

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Intellimize is an experience optimization and personalization SaaS platform that uses AI to dynamically personalize website experiences.

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Unbounce logo

Unbounce

High-converting optimization platform for teams of any size

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From small but mighty marketing teams that are strapped on time, budget, and money, to enterprises that are looking to scale up and automize. Unbounce is a conversion optimization platform for SaaS, e-commerce, and agencies.

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DevCycle logo

DevCycle

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DevCycle is a feature management platform built for develope

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DevCycle lets teams experiment on any feature so they can choose winners faster. Run tests on any platform - web, mobile, server-side or OTT.

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Statsig logo

Statsig

Cloud-based platform for managing product development

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Statsig is a product development platform that provides tools for experimentation, feature management, product analytics, and session replays. It is designed for industries such as artificial intelligence, gaming, B2B SaaS, and e-commerce. The platform supports roles including engineering teams, data scientists, product managers, and operations professionals who rely on data to inform decisions.

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FigPii logo

FigPii

Cloud-based conversion rate optimization platform

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FigPii is a cloud-based conversion rate optimization (CRO) platform that helps enterprises design the user experience (UX) and identify visitor intent, behavior, and preferences by tracking interactions via polls, heatmaps, recordings, and more.

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JUNE - Online Marketing Cloud logo

JUNE - Online Marketing Cloud

Comprehensive Omnichannel Marketing CRM & Web Editor

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Run A/B tests within the JUNE web app to identify the content best suited for your target group. Compare different layouts, CTA buttons, headlines, or wording to increase your traffic.

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NVECTA logo

NVECTA

A Marketing Automation & Customer Data Platform

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Nvecta, a leading CDP, unifies customer data for businesses of all sizes. This single view creates comprehensive profiles for personalized marketing across channels (Email, SMS, push) with real-time data and journey orchestration tools.

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Shogun logo

Shogun

Page Builder & A/B Testing

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Build high-converting pages, test smarter, and turn more visitors into customers with powerful visual editing and A/B testing tools using Shogun for Shopify.

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Userfeel logo

Userfeel

Remote usability testing application for UX researchers

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Userfeel is a cloud-based usability testing tool which assists digital agencies and UX researchers with website and app optimization with key features including multilingual support, user journeys, screen activity recording, multi-channel collection, campaign segmentation, and video annotation.

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Apptimize logo

Apptimize

A/B testing & release management solution for product teams

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Apptimize is a cloud-based A/B testing and release management solution which assists businesses of all sizes with mobile app experimentation and optimization. Its key features include audience targeting, funnel analysis, split testing, campaign segmentation and visual editing.

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LaunchDarkly logo

LaunchDarkly

The runtime control plane for software features

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LaunchDarkly is the runtime control plane for software features, helping engineering teams release quickly and safely as development velocity increases with AI and automation. LaunchDarkly makes it easier to manage release risk, improve reliability, and deliver consistent user experiences.

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Hypertune logo

Hypertune

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Cloud-based A/B testing and application configuration tool

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Hypertune is a cloud-based platform that provides modules for feature flags, A/B testing, analytics, and application configuration. Built with end-to-end type safety, the solution also provides git-style version control and synchronous feature flag evaluation.

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SiteSpect logo

SiteSpect

Website optimization tool for retailers and developers

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SiteSpect is an AB testing software designed to help businesses test changes on custom websites, mobile devices, and other digital properties. The platform enables managers to analyze client-side look and feel to create personalized customer experiences and boost website engagement.

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Proof Pulse logo

Proof Pulse

Personalized social proof notifications for your website

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Proof is a conversion optimization tool that adds visitor identification, customer journey tracking & social proof notifications to a website without any coding

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Echobox logo

Echobox

AI-based social media management software for publishers

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Echobox is a social media management software which helps publishers track, update, and publish digital content on various social media platforms such as Twitter, LinkedIn, and Facebook. It enables marketers to rank content based on virality rate and schedule posts across multiple social accounts.

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MailatMars logo

MailatMars

Email marketing solution for small to large businesses

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MailatMars is an email marketing software designed to cater to the needs of small to enterprise-level businesses. It offers the capability to send marketing campaigns and efficiently manage them using advanced analytics. The platform focuses on putting the audience at the center by providing tools such as forms, emails, and other marketing channels to enhance engagement.

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Tggl logo

Tggl

Release features with confidence with Tggl

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Tggl simplifies the release process for agile teams with a powerful feature flag service. Manage release dates, conduct A/B tests, & gradually release features to users with ease. Our architecture delivers flag evaluation in under 14ms. Sign up today and start releasing your features with confidence

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Neurons logo

Neurons

Use the power of attention AI to predict customer gaze

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The leading attention AI app to accurately predict customer attention. Optimize all your visual assets before publication.

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ABsmartly logo

ABsmartly

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Cloud-based A/B testing and experimentation platform

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ABsmartly is a powerful A/B testing tool for web, email, apps, and more, supporting server-side, edge, and client-side tests. It enables feature flags, split testing, multivariant, multi-page, SEO, cross-device, & multi-platform experiments, accelerating product growth with reliable, scalable tools.

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