Google Cloud Vision API - 2026 Pricing, Features, Reviews & Alternatives

Vision AI, by Google Cloud, is a cloud-based visual search solution designed to help businesses manage processes related to image recognition using custom machine learning models. With pre-trained Remote Procedure Call (RPC) and Representational State Transfer (REST) APIs, users can assign labels in order to classify images into predefined categories.

Key features of Vision AI include optical character recognition (OCR), product search, catalog management, and filtering. Using AutoML Vision, the platform allows teams to upload images, train custom models for enhanced latency, size, and accuracy, and export them to multiple devices as well as the cloud. It uses pre-trained Vision API models to detect objects and facial attributes, identify popular landmarks, comprehend handwritten or printed text, and generate metadata in image catalogs.

Vision AI lets professionals utilize the Document AI tool to process documents and automate business workflows using neural network algorithms, in order to enhance operational efficiency. Using the Safe Search functionality, teams can review images and identify explicit content containing violence, adult content, and more.

Vision AI facilitates visual product searches, which enable enterprises to compare photos with images in existing product catalogs and generate ranked lists of similar items.