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Persona vs IDnow Comparison (2026)

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Persona logo

Persona

IDnow logo

IDnow

Overview

Persona provides companies with configurable identity infrastructure for KYC, AML, KYB, fraud detection, onboarding, and more.

IDnow is a cloud-based identity-as-a-service platform that includes video identification and eSigning tools for full KYC and AML compliance.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

250

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.9

28

5

4

3

2

1

24

4

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
93%
would recommend this app

5.0

1

5

4

3

2

1

1

0

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

“The identity verification flows are intuitive and customizable, allowing us to test and iterate quickly even at the pre-launch phase.”
AE

Abdel E.

CEO

“For queer communities, trust is everything, and integrating Persona has allowed us to deliver on that promise with secure verification, privacy controls, and peace of mind for our users.”
Verified reviewer profile picture

John S.

Founder

“Persona integrates smoothly, performs reliably, and provides the level of security we need as we prepare our app for launch.”
EC

Emmanuel C.

Founder

Pros

Not enoughreviews yet

Cons

“Some of the workflows are a bit complex and difficult to navigate.”
TW

Tim W.

CEO

“The entry plan does not allow for integration into our existing systems.”
CS

Caitlin S.

Director of Talent

Cons

Not enoughreviews yet

  • Vendor responds to reviews
  • Last review5 months ago
  • Vendor responds to reviews
  • Last review3 years ago

Key features

  • Total features95
  • AI/Machine Learning
  • AML Compliance
  • API
  • Access Certification
  • Access Controls/Permissions
  • Access Management
  • Activity Dashboard
  • Activity Monitoring
  • Activity Tracking
  • Address Validation
  • Age Verification
  • Alerts/Escalation
  • Alerts/Notifications
  • Approval Process Control
  • Archiving & Retention
  • Audit Management
  • Audit Trail
  • Authentication
  • Background Screening
  • Biometrics
  • Case Management
  • Collaboration Tools
  • Compliance Management
  • Compliance Tracking
  • Configurable Workflow
  • Contact Database
  • Custom Fraud Rules
  • Customer Database
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Data Capture and Transfer
  • Data Discovery
  • Data Extraction
  • Data Import/Export
  • Data Mapping
  • Data Synchronization
  • Data Verification
  • Data Visualization
  • Digital Signature
  • Document Management
  • Document Storage
  • Event Logs
  • Face Analysis
  • Face Detection
  • Financial Transaction Approval
  • For Banking
  • For Insurance Industry
  • For eCommerce
  • Fraud Detection
  • HIPAA Compliant
  • ID Scanning
  • Identity Verification
  • Investigation Management
  • KYC Compliance
  • Language Detection
  • Liveness Detection
  • Mobile Access
  • Monitoring
  • Multi-Factor Authentication
  • Multi-Language
  • Multiple Authentication Methods
  • Multiple User Accounts
  • Onboarding
  • Optical Character Recognition
  • PCI Compliance
  • PEP Screening
  • Payment Fraud Prevention
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Real-time Alerts
  • Records Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Risk Alerts
  • Risk Analysis
  • Risk Assessment
  • Risk Management
  • Risk Scoring
  • Role-Based Permissions
  • SARs
  • SSL Security
  • Search/Filter
  • Secure Data Storage
  • Secure Login
  • Security Auditing
  • Self Service Portal
  • Single Sign On
  • Third-Party Integrations
  • Transaction History
  • Transaction Monitoring
  • User Management
  • User Onboarding
  • User Provisioning
  • Version Control
  • Video Conferencing
  • Watch List
  • Workflow Automation
  • Workflow Management
  • Total features40
  • AI/Machine Learning
  • AML Compliance
  • API
  • Access Certification
  • Access Controls/Permissions
  • Access Management
  • Activity Dashboard
  • Activity Monitoring
  • Activity Tracking
  • Address Validation
  • Age Verification
  • Alerts/Escalation
  • Alerts/Notifications
  • Approval Process Control
  • Archiving & Retention
  • Audit Management
  • Audit Trail
  • Authentication
  • Background Screening
  • Biometrics
  • Case Management
  • Collaboration Tools
  • Compliance Management
  • Compliance Tracking
  • Configurable Workflow
  • Contact Database
  • Custom Fraud Rules
  • Customer Database
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Data Capture and Transfer
  • Data Discovery
  • Data Extraction
  • Data Import/Export
  • Data Mapping
  • Data Synchronization
  • Data Verification
  • Data Visualization
  • Digital Signature
  • Document Management
  • Document Storage
  • Event Logs
  • Face Analysis
  • Face Detection
  • Financial Transaction Approval
  • For Banking
  • For Insurance Industry
  • For eCommerce
  • Fraud Detection
  • HIPAA Compliant
  • ID Scanning
  • Identity Verification
  • Investigation Management
  • KYC Compliance
  • Language Detection
  • Liveness Detection
  • Mobile Access
  • Monitoring
  • Multi-Factor Authentication
  • Multi-Language
  • Multiple Authentication Methods
  • Multiple User Accounts
  • Onboarding
  • Optical Character Recognition
  • PCI Compliance
  • PEP Screening
  • Payment Fraud Prevention
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Real-time Alerts
  • Records Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Risk Alerts
  • Risk Analysis
  • Risk Assessment
  • Risk Management
  • Risk Scoring
  • Role-Based Permissions
  • SARs
  • SSL Security
  • Search/Filter
  • Secure Data Storage
  • Secure Login
  • Security Auditing
  • Self Service Portal
  • Single Sign On
  • Third-Party Integrations
  • Transaction History
  • Transaction Monitoring
  • User Management
  • User Onboarding
  • User Provisioning
  • Version Control
  • Video Conferencing
  • Watch List
  • Workflow Automation
  • Workflow Management

Integrations

  • Total integrations29
  • Asana
  • Ashby
  • Attio
  • Auth0
  • BambooHR
  • Basecamp
  • Cisco Duo
  • Cloudflare
  • Coinbase
  • Fountain
  • Freshdesk
  • FullContact
  • GitHub
  • Greenhouse
  • HubSpot Agent Hub
  • HubSpot CRM
  • Jira
  • Microsoft Entra ID
  • Microsoft Teams
  • Okta
  • OneLogin
  • Prove ID
  • Slack
  • Smartsheet
  • TeleSign Platform
  • Todoist
  • Twilio
  • Workday HCM
  • Zendesk Suite
  • Total integrationsN/A
  • Asana
  • Ashby
  • Attio
  • Auth0
  • BambooHR
  • Basecamp
  • Cisco Duo
  • Cloudflare
  • Coinbase
  • Fountain
  • Freshdesk
  • FullContact
  • GitHub
  • Greenhouse
  • HubSpot Agent Hub
  • HubSpot CRM
  • Jira
  • Microsoft Entra ID
  • Microsoft Teams
  • Okta
  • OneLogin
  • Prove ID
  • Slack
  • Smartsheet
  • TeleSign Platform
  • Todoist
  • Twilio
  • Workday HCM
  • Zendesk Suite

Alternatives

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